Tag: branding

The Ad-Blocking Conundrum

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adblocking

It won’t come as a surprise to anyone that ad blockers have become very popular.

Consumers have become fed up with having their digital experience interrupted by pop-up ads, ads showing up in the middle of articles, and just generally having to make do with less online real estate dedicated to the things that interest them.

Just take a look at these statistics released in the “2016 Mobile Adblocking” report from PageFair.

• At least 419 million people (22 percent of the world’s 1.9 billion smartphone users) are blocking ads on the mobile Web.

• Both mobile Web and in-app ads can now be blocked.

• As of March 2016 an estimated 408 million people are actively using mobile ad-blocking browsers (e.g., a mobile browser that blocks ads by default).

• As of March 2016 in Europe and North America there were 14 million monthly active users of mobile ad-blocking browsers.

• A further 4.9 million content blocking and in-app ad-blocking apps were downloaded from the app stores in Europe and North America since September 2014.

The increase of adblocking on the desktop began to slow in 2016, reaching its peak in 2018, before beginning to fall through 2020. However, over the last two years adblocking has started to rise again, with 290 million web users actively blocking ads worldwide in 2021.

As consumers, this trend proves that we were not alone in our dislike of online advertising.

But if you are a publisher or an advertiser – or even a small business owner trying to promote your business – these alarming statistics are cause for concern.

Over the past couple of decades, mainstream advertising has shifted its focus to the online world. After all, where can you get such broad reach for so little money? As social platforms and other forms of online advertising have grown, more and more screen real estate has been given over to revenue generating ads. In fact, some reports have stated that it won’t be long before organic reach is completely decimated in favor of paid results.

But it is clear that our patience and our tolerances have reached their limits and ad blocking has become the norm.

The biggest social media platform, Facebook, is fighting back. They are attempting to change their algorithm to manipulate ad blocking software and, in effect, creating unblockable ads. They’ve also instigated a program allowing users to exercise a bit of control over the advertising that they see. Obviously, online advertisers are watching how these techniques work to see if and how they can shift their strategies.

So back to the conundrum; as a consumer you hate the ads but as someone trying to grow your brand and convert visitors into customers, what can you do?

Well, organic search isn’t dead yet. And by using some techniques strategically, perhaps these strategies will maintain and improve the effectiveness of organic versus paid.

Try these quick tips to see how to improve your organic social reach:

1. Make sure that you are using your social sharing options on content pages. When users share your content this way the algorithms do not have the same impact.

2. Try to engage your visitors a little more by encouraging more user generated content such as on boxing videos or asking for reviews and comments.

3. Since people are more likely to read and interact with content from their peers, encourage employee advocacy.

4. Influencer marketing continues to be a great way to promote your brand. Leverage your influencer marketing as much as possible.

5. Create and share great content. Make sure that it identifies and solves your site visitors pain points.

6. Consider a referral program rewarding users for sharing your content.

7. If you are not including your social sharing options and handles in your emails, start doing so immediately.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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Market Your Business Without Breaking The Bank

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don't break the bank

As a small business owner or an entrepreneur, you have to closely guard your cash flow to be successful.

But guarding the purse strings is not the same as refusing to spend your cash appropriately to build your business.

The important thing is to be strategic with your spending and make sure that your investments pay off.  You don’t have to blow the budget to make a big impact. In fact, there are lots of ways to market your business $400 or less, assuming you are willing to put in a bit of sweat equity.

Here are six easy to implement and inexpensive marketing strategies:

1. Do your market research. I’ve repeated numerous times just how important it is to research your market. The more time you invest and the more you refine your ideal client, the better you can focus your marketing efforts and target them to the appropriate audience. Also be sure to check out what your competitors are doing. Be strategic. Don’t try to compete with big players with an established brand, but analyze your field to see where weaknesses or gaps exist in the marketplace and take advantage of these.

2. Use email to your advantage. There are many email marketing platforms out there that offer free accounts up to a certain limit of subscribers or emails per month. And if you purchase a plan through an email marketing provider they are generally very inexpensive. Email marketing is a tactic that works. Many studies have proven that email is the preferred channel for clients and prospects to receive communications. But remember that nobody likes spam. There are rules in place that specify how you can legally prospect for business. Be sure that you are coloring in the lines.

3. Timing is everything. Most consumers search for a product or service online. Ensure that prospects who land on your website can access the information that they need to make a buying decision quickly and efficiently. Nearly all new websites are already optimized for mobile devices, but if you have an older same be sure that you have a mobile ready version available. Remember that nearly half of all browsing is now done on mobile devices.

4. Make sure you can be found. As noted above, most consumers go online to research products and services prior to making a purchase. As a small business owner or entrepreneur, make sure that you do keyword research and appropriately integrate search engine optimization (SEO) into the content of your site. Used appropriately, SEO can result in favorable SERP, or search engine result placement, in organic search results. When searching online, few people bother to look beyond the second page of results, so be sure that you are able to be found.

5. Use social media. But be strategic. Hundreds of social media sites are in existence, but there are only a small handful that are used regularly by the majority of people. When you did your research, you should have identified which of these social networks your prospects are most likely to use. Create profiles on those social networks and interact with your prospects and clients on the sites. Remember that these are places where people will post comments though, and make sure that you are interacting. You could consider making a small investment to sponsor posts on sites like LinkedIn, Facebook or twitter. All of these platforms allow you to target your ideal market as well as set a daily limit, ensuring that you do not overspend.

6. Expand your team. No, I’m not talking about hiring when you can’t afford to do so. Instead, I’m referring to the concept of creating strategic alliances. Sharing contacts and working with other businesses who can complement your offerings cannot only increase your brand awareness, but can also help you grow your business much quicker than you could on your own. Again, play fair. Make sure that the alliance works both ways.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Six Questions to Measure Your Brand

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measure your brand

How is your brand perceived?

Presenting a unified brand – one that resonates with clients and prospects – is perhaps the number one element that will determine the success or the failure of your business.

As mentioned in previous articles, a brand is so much more than simply a logo. Your brand should define your company; what it represents, the guiding principles, and how you do business. It is a combination of colors, logo, and a clear representation of your core values.

When considering your brand, consider these following six questions to ensure an accurate depiction of your business.

1. How do clients and perspective clients perceive your company?

This is perhaps one of the most important factors. How your clients and prospects perceive your company will determine their interest in doing business with you.

2. What words would they use to describe you?
From time to time, ask your clients how they would describe your company. Also, you could consider an online poll to reach prospective clients and gauge their response.

3. Do those words match the way you want to be perceived?

Once you have the feedback from your clients and prospects about how they describe your company, compare their responses to what your intention is with your brand.

4. Does your brand appear trustworthy?

More and more, business is being done online. You must be sure that your brand is able to convey that you are trustworthy. But also remember that your off-line presence is just as important, so be sure to develop your brand to show authority and that your company can be trusted.

5. Would they recommend you?

One of the most important ways of marketing is that of word-of-mouth. Aside from the fact that it is the least expensive type of marketing, it is also more likely to create a better relationship with new clients due to the implied trust from the person who is recommending you. When reviewing your brand, engage your clients and ask them if they would consider recommending your business.

6. What do they like and dislike about the way you present your product or service?

Another key question that will help develop a strong, trustworthy brand is to ask your clients what they like-or don’t like-about how you are presenting your products or services in the marketplace. People like to do business with “winners”, so determining how you are seen through the eyes of your clients is critical.

Whether you are just starting your business or re-branding your business, keep these six questions in mind to help develop an identity that has strength and authority.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

5 Ways To Market When Cash Is Tight

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create buzz

Most businesses experience tighter cash flow issues from time to time…

Whether as a result of the economy, something related to their niche, or perhaps from some changes to internal processes, how do you create some buzz?  

I’ve spoken before about the fact that marketing is often the first place that businesses will cut back when they are experiencing cash flow issues. And, I’ve also spoken many times about the fact that this is one of the worst things a business can do.

Not only does this put the brakes on attracting attention to your business, but it also put you behind for the time when either the economy or your cash flow improves.

Regardless of whether you are an established business feeling the pinch or a startup experiencing difficulty accessing capital, the five tips in this article will show you that marketing does not have to be expensive to be effective.

1. Content Is King

I know we keep hearing this over and over again, but it is a fact. One of the most effective things that you can do is to publish quality content. Regularly posting content that resonates with your target audience is extremely cost effective and is a great way to build trust and to keep you consistently on the radar of your clients and prospects. Posting regular content is also a great way to improve your search engine results, improving your ranking.

2. Network, Network, Network!

Never underestimate the value you and your employees bring to your business. Every experience that brings you in contact with others is an opportunity to network, so don’t overlook these occasions. Attending a conference? Be sure to take long some business cards. Tradeshows, lunches, spontaneous or unplanned meetings-these are all great opportunities for you to promote your corporate brand and let people see the human face to your business. And remember that networking is a two way street. Offer something of value to those you are connecting with and they are more likely to reciprocate.

3. Borrow On Your Line Of Credit

While there are many opportunities to market your business for free, or at least inexpensively, it is misleading to think that marketing doesn’t require any budget at all. There are nearly always some costs attached to marketing strategies, whether it is printing costs, outsourcing writers, hiring employees, or utilizing various tools and subscriptions. If it makes sense, consider using a line of credit to get access to immediate capital needed to fulfill your more pressing marketing needs. Used cautiously, this can help keep your marketing engine running until your cash flow improves.

4. Take Advantage Of Social Media Platforms

Social media platforms are a great way to reach out to multitudes of people over the Internet. Just make sure that you are utilizing the appropriate channels to reach your target audience. And remember that you don’t have to be on all social media platforms. Choose the top 3 to 5 platforms for your niche and your target audience and stick to them. Post relevant messages and links to draw your target audience back to your website. Be sure that you are responding to any messages, requests, or comments that you get on these platforms as they can be a double-edged sword. Remember that they are social, and interaction is expected.

5. Do You Ask For Referrals?

Although the dollar figure may vary from business to business, we are all very well aware that it costs much more to obtain a client than it does to keep a client. And nothing is more effective in bringing business through the door than a solid referral from a satisfied customer. People do business with people who they like know and trust, and a recommendation from a happy client translates to a pre-determined trust by the new business prospect. Create some type of referral or loyalty program among your customers and let them help market your business through their satisfaction.

So as you can see, it’s easy to market your business effectively even when times are tough. Adhering to a marketing program will ensure that your company will not only survive, but will thrive.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Four Ways To Ensure Your Website Is A Reflection Of Your Brand

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Brand website

Some companies are still under the assumption that their corporate brand is simply a matter of a logo, corporate colors, and a font style.

I’ve written articles and produced videos in the past that point out that corporate branding has evolved. You may have already seen or read this information.

In today’s business environment, your brand is far more inclusive. Think of it as your company’s personality.

Branding in this day and age includes every aspect of how your company is perceived by clients and prospects in the marketplace. So, yes logo, colors, font style; all these do matter. But it is far more than that. It is much more about the customer experience.

Rather than rehash the elements of branding that I have discussed in previous posts, today I want to focus on how your website affects your brand.

Although your website is simply one tool for communicating with your clients and prospects, it can be an extremely powerful one. Your online presence is more important than ever, now that most consumers shop and compare products and services using the Internet. Therefore, take the time to create a website that is a true reflection of your corporate values and communicates this important brand messaging to your clients and prospects.

Review your website for these four key elements to ensure that it is properly reflecting your brand identity:

1. Include information that is valuable to your clients and prospects.

First and foremost, be sure that your company’s website is providing content that matters to your clients and prospects. Yes, you want to tell them about you and your services, but remember that what will attract them is what you can do for them. Failing to give visitors what they need and want will only result in a high bounce rate, and you may as well not even have an online presence. Know your target audience, provide information that is relevant to them, and presented in an organized and easy to consume fashion ads a huge amount of value.

2. Include calls to action to engage your site visitors.

Let’s face it, the purpose of having an online presence is to help drive business. And in order to do this, you must include statements within your site that will not only capture the attention of your visitors but will also elicit a response. Using phrases such as “visit us today” could entice a prospect, especially someone on a mobile device, to drop in. Or, perhaps you would like them to sign up to receive notifications of specials that you run from time to time. Be sure to include a simple to use call to action button that will entice visitors to click. And make the form simple, as statistics show that the more information you are soliciting, the lower the opt in rate will be.

3. Make sure your website is interactive.

We have all received brochures or pamphlets that are jam-packed with information. And we all know what we do with those-we throw them out. Poorly designed information, regardless of how valuable it is, will ultimately be discounted and discarded by your prospect. Make sure that your website isn’t cluttered with information. Back to our point about making information easily accessible to site visitors, tried to ensure that you have interactive features for them as well. This can not only make a more individually tailored experience for your visitor, but it can also help to build loyalty to your brand. For example if you are a financial professional, consider including an app such as a calculator that gives your clients and prospects the opportunity to get a clear picture of the services they are seeking.

4. Consider the design of your website.

How your website looks and feels to visitors should reflect the true essence of your brand. Ensure that the logo, colors, font choices are consistent with your overall brand. Your site design should speak to your visitors about your corporate “personality”. Remember what I said at the beginning of this article, and make sure that are everything that you are providing on your website gives clients and prospects a sense of the integrity of your business.

These four tactics are crucial to ensure that your website will optimize your brand identity. As a business owner, you need to take seriously how you project your online presence and how this creates the type of experience you are providing to clients and prospects.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

What A Difference A Year Makes!

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rebranding

One year ago this month, I rebranded Agapi Marketing & Consulting and launched our new website.

Prior to April 2015, my website was old, not mobile responsive, and I was marketing like I had been 10 years earlier.

Some of you know that I started the new millennium by doing things a little bit differently. Although marketing was always a key part of everything that I have done, I branched out into a couple of other areas. From 2002 to 2006, I was taking advantage of the changing real estate market in Calgary and was working with the company who invested in, and then flipped, houses. I became a licensed financial planner, and focused much of my marketing on the financial services industry. From 2009 to 2013, I worked with a company that focused on taking businesses public.

And then I decided to become less dependent on individual contracts and get back to helping business owners from all verticals learn how to effectively and efficiently market and promote their companies.

But there was a bit of a learning curve involved. After being out of the marketing mainstream for many years due to focusing on individual and specific contracts, I had to rebuild my network and my reputation. At first, I tried to run my consulting business as I had prior to 2002, providing planning and fulfillment services. This proved to be a challenge; when you’re busy doing fulfillment, you can’t be taking care of the myriad of responsibilities required in the running of a business.

So I re-branded my business. I decided to focus on my core strength, which is helping people develop their strategic marketing plan. After all, without this foundation, your marketing will cost you more, be less effective, and be inconsistent.

I met and worked with business owners who could provide fulfillment services that met with my high standards. After all, if it’s not good enough for me, it’s not good enough for my clients.

I rebuilt my website and re-branded my Corporation, honing my focus to better deliver that message.

I began participating in webcasts, podcasts and interviews, and began writing articles for various publications.

I wrote a couple of books which are now sold on Amazon.

I developed and built out my corporate, as well as my personal social profiles on twitter Facebook and LinkedIn.

I began providing our “Expert Interview Series” to our newsletter subscribers.

And I got over my intimidation and fear of the camera, launched a YouTube channel and began posting videos.

And the result?

The response has been great! More and more people are watching my YouTube videos and connecting on my social profiles. My web statistics show that people are not only engaging with, but are expecting my twice-weekly posts. People are spending time on my website; approximately 10% of all visitors to my site are spending a minimum of an hour there. I have successfully built a following, authority, and a solid group of experts to assist me with fulfilling the needs of my clients.

So thanks for being a part of my phenomenal growth over the past year. It has been an experience – and sometimes a frustration – but always fun and always a privilege.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

What Is Influencer Marketing?

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influencer marketing

Are you taking advantage of influencer marketing?

Heck… do you even know what’s meant by that phrase?

We are bombarded every day with ads, and they hit us from everywhere; billboards, print media, buses, elevators, email, and the internet.

Yep, that’s a lot of money being spent every day to capture the attention of prospects. And more and more people aren’t trusting these ads.

So, how does a small or mid-sized business reach that sweet spot; the perfect balance of delivering your message while obtaining the most important, yet often elusive element of trust? Influencer marketing has the advantage of offering potentially huge benefits to the small business owner, at little to no cost.

What is influencer marketing?

The President of Word of Mouth Marketing Association, Suzanne Fanning, defines influencer marketing as the practice of contacting a small group of individuals to reach out to the rest of your prospects. The concept is that if you effectively reach ten percent of your prospective clients who know, like and trust you, they will spread the word to the other 90 percent on your behalf.

True, this is not a new concept, but has been largely overlooked by many business owners.

Influencer Marketing, simply put, is word-of-mouth. And we all know that a referral is the best kind of business you can obtain. To have someone who already trusts you, recommend you to their circle of influence, will provide you with more real business, not just ‘tire-kickers’.

Be smart about your marketing. Never assume that spending large amounts of money will reap huge rewards. Imagination, creativity, and demonstrating trustworthiness beats out a large advertising budget every time.

So don’t overspend on advertising. Yes, advertising is important, and yes, you will have to spend some money. But without a strategy, a budget and a workable plan, you will spend more than is necessary. And by introducing influencer marketing into the equation, you are inviting engagement.

Every single person you reach is a potential influencer. Therefore, make sure that you are participating in meaningful exchanges with everyone, and never overlook anyone. And don’t get hung up on how many followers or likes you have on social media platforms. The more important thing is the conversations and the engagement you are having with these folks.

Find out what people like about your products or services. How do they use them? A happy, satisfied customer is the best influencer available.

Consider a giveaway, such as a coupon or a sample, to encourage organic growth of your brand. Use humor when appropriate, and make sure your information is sharable. Deliver an authentic experience to every person who comes in your door or visits your website. By offering something of use to your target audience, you help build authority and trust, making it easier for them to do business with you or refer you to someone they know.  Gain valued advocates of your services or products.

As you can see, influencer marketing can be the most effective, yet least expensive, form of marketing. And it has proven itself to be the best way to grow a small business. In fact, according to a Nielsen report, 92 percent of men and women trust the advice given by friends and family over all other types of advertising. All you need to do is deliver products and services that result in happy customers, and ask them to reach out to their friends and family.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Keep Your Channel Fresh!

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YouTube

Those of you who have been following my articles and posts are very well aware of my comments about utilizing video to help market your business.

It’s true that a picture says 1000 words, and video has eclipsed many other forms of communication as the preferred option. And although there are various options for streaming your video, YouTube remains the overall champion.

We all know that YouTube is owned by Google. And we also all know that Google is the number one search engine. YouTube, as an extension of Google, enhances your search results even more.

But, beyond the SEO advantages, YouTube has been around long enough that it is the most popular choice.

Who among us hasn’t Googled YouTube to discover various “how to” videos? I nearly threw out a couple of lamps because the switches weren’t working; a quick search and a three minute video solved that issue. I quickly learned how to replace the switch in the lamps, and now the lamps are working just like new.

So, despite the fact that I had to get used to being in front of a camera and get over my reluctance to be on video, I embraced the concept of producing videos to provide marketing strategies and tips, albeit in an abbreviated version, to all of you.

Therefore, it is no surprise that I nearly had a heart attack little over a month ago when I visited my YouTube channel only to read the dreaded words “channel has no content”!

After regaining my breath, I contacted my techie guy who went into the back end of my channel. He discovered that YouTube had done some updates and had created a new way for channels to display their content. He helped me to restructure the design and layout of the channel, and everything was quickly back to “business as usual”.

The new design features offered by YouTube, in my opinion, are brilliant. You can now structure the video navigation to make it easier for your visitors, and it can be set up so your most recent video shows in the current window. It also allows a special feature for new visitors to the channel, allowing for an introductory or a welcome video.

And that is what I have provided for today’s post: a new video welcoming new visitors to my channel. If you have been on the channel in the past, please check it out anyway, as I explain a little bit about why it is that we are doing these videos and what you can expect to get from. And, if you haven’t already subscribed to our channel, please do so to ensure that you don’t miss any of our new videos.

Watch our video here or on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Are You Content With Your Content?

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content is king

The English language is a funny thing, isn’t it?

Many words, depending on their pronunciation, have different meanings. The word “content” in the title of today’s article is a great example of this.

To be content is to be satisfied, or happy with the current state of things. And content is also the substance of something, such as a book, website, etc.

So, back to my question: are you content with your content?

We all know that to attract prospects and clients, we have to engage them. One of the best ways to engage them is through content. But not just any content. You have to provide something of value to them, something that stirs emotion and reaction and stimulates their desire to know more.

Many business owners, although great at delivering their product or service, don’t really understand the value of providing good content on a consistent basis. Keeping your clients and prospects interested is the key to keeping them engaged.

Now, I understand that as a small business owner you may not see the correlation between the service or product that you sell and simply writing about it on your website or blog. But just think about this for a minute; if you can provide insights and help educate your client or prospect, what would you expect the result to be?

Consider your own behavior as well. If you are researching something online, do you simply find a provider and run out and purchase from them, or you check out a few different sites and interact more with those sites that are providing a more personalized experience?

We all like to do business with people we like, know, and trust. In our current world of electronic communication, it can be difficult to establish and build that relationship. Therefore, it helps your prospects and your clients understand and trust you and your business by learning about you through your content.

There are many ways that you can provide content as well. Consider sending an online newsletter to folks who subscribe to it on your website. Think about writing articles about topics that are pertinent to your business and posting them on a regular and consistent basis to your website. Determine which social media platforms your clients and prospects use, and post updates and interact with them regularly there. If you are camera shy, get over it and make a few short “how-to” videos, explaining certain processes on a YouTube channel that you set up and link to your website.

These are just a few examples of simple ways to interact and build trust with your clients and prospects. If this is an area that you aren’t comfortable with, consider outsourcing this service. You will find that you will gain a huge advantage from that small investment.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

How To Market Your Financial Services Business

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financial services business

To those of you in the financial services business, welcome to our “How To…” series!

This series will provide some marketing tips and strategies for different business sectors.  Today, we start this series by giving some ideas to the financial services industry.  If you work in any of the areas of this industry, you will want to watch it; if you work in another niche, you will still benefit.

Watch our video here, or watch on YouTube.

Transcription of video:

Hi, Nancy Boisvert of Agapi Marketing & Consulting here and I wanted to talk to all of you professionals out there in the financial services industry today.

I know there are some you who are independents, but the larger portion of you do work under the umbrella of a larger corporation, and I do know that many times you folks tend to defer your marketing to the larger corporation. And that’s fine if that’s working for you. But I guess my question to you is, what is setting you apart from all the others? That comes down to branding. So what I’m going to discuss with you today is ways to set yourself apart from your competition.

I wanted to address just a handful of ideas, give you some tips and some ideas that perhaps you can implement.

Now, one of the things that we all know is that people like to do business with people that they like, know and trust. So, assuming that you’re getting a large portion of your prospects from a pool out there, and not necessarily from referral business, how do you get people to like, know and trust you?

Well, that boils down to, first of all, being seen as an expert in your field. And how do you do that? Well, there’s a handful of ways that you can look at doing that.

One of the things that you can do is set up your own YouTube channel. I’m doing this video here in my home office just to show you that you don’t need to be fancy, you don’t need a lot of expensive equipment, and you don’t need a studio to do it. What you need to do is shut your door, turn off your phones, get in front of your Webcam and share a little bit of your expertise and your knowledge with the people who are your target audience. So you can do that.

Another thing you can do is write a book. Now, don’t get intimidated; I’m not talking about writing “War and Peace”. I’m talking about putting together a 30 to 45-page book that you can sell on Amazon – or just give it away to your clients and prospects. But what I am suggesting is that if you do you have it published, that also helps enhance your reputation as an expert. If you don’t have time to do that, consider ghostwriter.

Another thing that you can do is send out newsletters on a monthly basis. Now, I know you’re governing company probably does have some sort of newsletter, some sort of monthly communication that they can provide, but again loses all that personal touch. If I know that you’re just one of 400 agents under the umbrella of specific Corporation, what is it that makes me want to stay with you or do business with you, instead of somebody down the road who has the same shingle? So, set yourself apart from your competitors.

Do “lunch and learns”. Bring in a handful of people once a month. Invite a dozen different people, bring in a guest speaker and present something and give people something that they’re going to remember. They’re going to have a lunch, they’re going to get some information, they’ll have some one-on-one time; a really, really great way to get people to build that trust factor with you.

So that’s just a handful of things that you can do.

What I’d like you to do is connect to my website. I’ve got a link here on this video. You can connect connector there. I’ve got a transcript of this video on there in case you wanted to print it off or some of the ideas. But what I’d really like you do is give me a call or drop me an email. No obligation. Let’s just explore what it is that you’re doing and let’s see if there’s some way that I can help you build your business and become more popular to your target audience out there.

So I’ll leave you with that. Thank you very much for watching the video and I look forward to hearing from you soon. Bye for now.

Until next time…

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