Yes, Big Brother Really Is Watching!

big brother

It’s 1984 all over again!

George Orwell was right.

Back in 1949, George Orwell published the now iconic novel, “1984”, predicting a time when our movements and our lives were tracked.  And, like many sci-fi novels, the predictions have come true.

Our current technology is a wonderful thing, but remembering that it has another side to it will make you use it more sensibly.

Are you putting everything out there?

Watch today’s Marketing In A Minute video for our tip on using technology wisely.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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The Ad-Blocking Conundrum

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It won’t come as a surprise to anyone that ad blockers have become very popular.

Consumers have become fed up with having their digital experience interrupted by pop-up ads, ads showing up in the middle of articles, and just generally having to make do with less online real estate dedicated to the things that interest them.

Just take a look at these statistics released in the “2016 Mobile Adblocking” report from PageFair.

• At least 419 million people (22 percent of the world’s 1.9 billion smartphone users) are blocking ads on the mobile Web.

• Both mobile Web and in-app ads can now be blocked.

• As of March 2016 an estimated 408 million people are actively using mobile ad-blocking browsers (e.g., a mobile browser that blocks ads by default).

• As of March 2016 in Europe and North America there were 14 million monthly active users of mobile ad-blocking browsers.

• A further 4.9 million content blocking and in-app ad-blocking apps were downloaded from the app stores in Europe and North America since September 2014.

The increase of adblocking on the desktop began to slow in 2016, reaching its peak in 2018, before beginning to fall through 2020. However, over the last two years adblocking has started to rise again, with 290 million web users actively blocking ads worldwide in 2021.

As consumers, this trend proves that we were not alone in our dislike of online advertising.

But if you are a publisher or an advertiser – or even a small business owner trying to promote your business – these alarming statistics are cause for concern.

Over the past couple of decades, mainstream advertising has shifted its focus to the online world. After all, where can you get such broad reach for so little money? As social platforms and other forms of online advertising have grown, more and more screen real estate has been given over to revenue generating ads. In fact, some reports have stated that it won’t be long before organic reach is completely decimated in favor of paid results.

But it is clear that our patience and our tolerances have reached their limits and ad blocking has become the norm.

The biggest social media platform, Facebook, is fighting back. They are attempting to change their algorithm to manipulate ad blocking software and, in effect, creating unblockable ads. They’ve also instigated a program allowing users to exercise a bit of control over the advertising that they see. Obviously, online advertisers are watching how these techniques work to see if and how they can shift their strategies.

So back to the conundrum; as a consumer you hate the ads but as someone trying to grow your brand and convert visitors into customers, what can you do?

Well, organic search isn’t dead yet. And by using some techniques strategically, perhaps these strategies will maintain and improve the effectiveness of organic versus paid.

Try these quick tips to see how to improve your organic social reach:

1. Make sure that you are using your social sharing options on content pages. When users share your content this way the algorithms do not have the same impact.

2. Try to engage your visitors a little more by encouraging more user generated content such as on boxing videos or asking for reviews and comments.

3. Since people are more likely to read and interact with content from their peers, encourage employee advocacy.

4. Influencer marketing continues to be a great way to promote your brand. Leverage your influencer marketing as much as possible.

5. Create and share great content. Make sure that it identifies and solves your site visitors pain points.

6. Consider a referral program rewarding users for sharing your content.

7. If you are not including your social sharing options and handles in your emails, start doing so immediately.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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8th Key to Successful Social Media Marketing

acknowledge

Acknowledgement!

Yep, that’s the 8th key element to help you achieve social media marketing success.

In today’s video, we discuss how acknowledgement of others changes the whole game. Interacting with others on the social platforms you use provides value and builds trust.

Watch now as we talk about how to grow your brand through the simple strategy of acknowledgement.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Creating An Online Media Kit

online media kit

How To Create An Online Media Kit

Are you unclear on what, exactly, an online media kit is? Are you wondering if you can benefit from an online media kit? Or, how to create an online media kit? Well, odds are that developing one for your business can enhance the delivery of information to both prospects and the media.

Watch our video now, or on YouTube.

This video will help you understand the six main components to crafting your online media kit. Following the steps that are laid out in this video, you will be up and running with your own online media kit in no time!

But if you are a bit hesitant about setting this up on your own, or simply don’t have the time to take care of it, simply contact us and we will be happy to follow up with you.

Until next time…

Are you ready to grow your business now? If you are ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

 

Marketing On YouTube – Part Four

youtube marketing success

Revealing The Top 7 Steps To YouTube Marketing Success

By now, you have debunked the YouTube marketing myths and have learned the top 5 reasons why you should be using this online tool to help grow your business. In this video, the fourth in our series, we reveal the top 7 steps to achieve YouTube marketing success.

Watch our video now, or on YouTube.

This video lays out, step by step, the top 7 things you can and should do to ensure marketing success using YouTube. Read more

Marketing On YouTube – Part Two

youtube marketing

The Top 4 Common Misconceptions About YouTube Marketing

Last month, we posted our introductory video about marketing your business on YouTube.

This month, we want to talk about the top 4 misconceptions about marketing on YouTube and debunking the myths.

Watch our video now, or on YouTube.

In this video, you will learn what these myths are, and learn the truth and the value of marketing your business on YouTube. Read more

6 Main Components Of An Online Media Kit

online media kit

An online media kit is a great way to launch a public relations campaign.

It provides the opportunity for your prospects and the media to get a closer look at you and your business.

Additionally, it makes it simple to capture the attention of online and offline journalists, bloggers, event hosts and even radio show producers, allowing them ease of contact in order to draw attention to you and your business. And, it never hurts to show that you are media friendly and media savvy.

Be sure to dedicate a separate page on your website to your media kit. You can call this page Media, or Press or Media Kit, ensuring ease of navigation to the page. Also, be sure to use file formats that work across various platforms, browsers and computers, such as PDF files.

A properly designed media kit is generally comprised of the following six main components: Read more

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