One year ago this month, I rebranded Agapi Marketing & Consulting and launched our new website.
Prior to April 2015, my website was old, not mobile responsive, and I was marketing like I had been 10 years earlier.
Some of you know that I started the new millennium by doing things a little bit differently. Although marketing was always a key part of everything that I have done, I branched out into a couple of other areas. From 2002 to 2006, I was taking advantage of the changing real estate market in Calgary and was working with the company who invested in, and then flipped, houses. I became a licensed financial planner, and focused much of my marketing on the financial services industry. From 2009 to 2013, I worked with a company that focused on taking businesses public.
And then I decided to become less dependent on individual contracts and get back to helping business owners from all verticals learn how to effectively and efficiently market and promote their companies.
But there was a bit of a learning curve involved. After being out of the marketing mainstream for many years due to focusing on individual and specific contracts, I had to rebuild my network and my reputation. At first, I tried to run my consulting business as I had prior to 2002, providing planning and fulfillment services. This proved to be a challenge; when you’re busy doing fulfillment, you can’t be taking care of the myriad of responsibilities required in the running of a business.
So I re-branded my business. I decided to focus on my core strength, which is helping people develop their strategic marketing plan. After all, without this foundation, your marketing will cost you more, be less effective, and be inconsistent.
I met and worked with business owners who could provide fulfillment services that met with my high standards. After all, if it’s not good enough for me, it’s not good enough for my clients.
I rebuilt my website and re-branded my Corporation, honing my focus to better deliver that message.
I began participating in webcasts, podcasts and interviews, and began writing articles for various publications.
I wrote a couple of books which are now sold on Amazon.
I developed and built out my corporate, as well as my personal social profiles on twitter Facebook and LinkedIn.
I began providing our “Expert Interview Series” to our newsletter subscribers.
And I got over my intimidation and fear of the camera, launched a YouTube channel and began posting videos.
And the result?
The response has been great! More and more people are watching my YouTube videos and connecting on my social profiles. My web statistics show that people are not only engaging with, but are expecting my twice-weekly posts. People are spending time on my website; approximately 10% of all visitors to my site are spending a minimum of an hour there. I have successfully built a following, authority, and a solid group of experts to assist me with fulfilling the needs of my clients.
So thanks for being a part of my phenomenal growth over the past year. It has been an experience – and sometimes a frustration – but always fun and always a privilege.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
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