Marketing – digging deeper!
One of our earlier podcasts about marketing with Frank Thomas of the Small Business Tips Show was highly acclaimed. Due to its popularity, we dove into the deep end with even more discussion about effective marketing. In this interview, we dig deeper into marketing your business.
For more tips on how to improve your business, catch my videos on the Agapi YouTube channel, like us on Facebook, or follow us on Twitter.
Listen here or download our podcast.
Did you know? Our podcast is available on 7 platforms.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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Don’t let a negative review destroy you!
Social media allows so much information to be at our fingertips.
It allows business owners to connect with potential customers in new and exciting ways.
It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those opinions will be negative.
We want to make sure you know just what to do when the inevitable happens so that your customers keep coming back.
The first thing to do when you see a negative review is to take a step back. Never respond in the heat of the moment. Never indulge in an angry flash. Compose yourself and address the review in a cool, calm and collected manner.
Increase your conversions by simply optimizing your website and landing pages.
It might surprise you to know that a lot of business owners don’t optimize their websites.
And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer.
In fact, everything on websites and landing pages can be optimized and refined so that they will increase conversions.
Speed should be the first thing that you look at, although it is probably the easiest thing to fix if there is a problem. You’ve got 3-6 seconds before a user will think there is something wrong with the page, or maybe that the page is down. You probably understand this if you are looking for something and have landed on a slow loading page before.
YouTube and video marketing are where it’s at!
It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too.
But what about YouTube? With over 122 million daily viewers, YouTube can help you grow your business and expand your customer base.
Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network!
And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can!
Have you ever thought about using your reviews as marketing content?
If you are struggling with coming up with content for your marketing, then look no further than your online reviews.
Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers.
Here are five tips to start using today:
1. Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer.
Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.
Facebook can help your business grow.
Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.
Is your business using Facebook Ads yet? Are you apprehensive to get into Facebook Ads?
Here are six tips to help you get a well-deserved Facebook boost:
1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.
2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.
Building trust is easy with reputation marketing.
You might not know that there are many places out there where people can leave reviews telling their experience with your business.
Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away.
In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews.
What platform is best for your business?
Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start?
One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share.
Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good.
Are you aware of the latest website design trends?
If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years.
We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design.
Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for.
Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for.
How’s your SEO working for you?
Are you getting a return on investment on your search engine optimization campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, according to HubSpot, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge.
But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.
Here are 3 things that need to be in place in order to calculate ROI:
1. The right attribution model. Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.