Since the mid-1990s, people have been communicating with each other via cyberspace. In fact, a whole generation has grown up accustomed to this method of communication, as opposed to sending letters and messages in a physical format.
Oh yeah, there were growing pains!
Internet service providers came and went, various email providers came and went, but eventually electronic communications became the norm, overtaking the “old” traditional way of interacting.
And as marketing online became more and more accepted, email became a preferred way to reach out to prospects and clients.
In the early days of email marketing, it was kind of like the old West. Anyone with an email address was open to receiving unsolicited emails from any number of businesses. But as this method of advertising services and products became more and more common, boundaries and rules had to be established. Anti-spam legislation is now in place in most countries, and a new kind of business has evolved – the email service provider.
As businesses have turned more and more to email marketing, inboxes have become repositories of unwanted and unsolicited emails, not unlike “junk mail” of past times. Most of us in business are used to receiving dozens, if not hundreds, of emails each day. The big question is, how do you ensure that your email is not lost among these emails, and how do you improve your open rates?
So, to optimize your email marketing, ask yourself the following five questions:
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at email@example.com
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