Those of you who have been following my articles and posts are very well aware of my comments about utilizing video to help market your business.
It’s true that a picture says 1000 words, and video has eclipsed many other forms of communication as the preferred option. And although there are various options for streaming your video, YouTube remains the overall champion.
We all know that YouTube is owned by Google. And we also all know that Google is the number one search engine. YouTube, as an extension of Google, enhances your search results even more.
But, beyond the SEO advantages, YouTube has been around long enough that it is the most popular choice.
Who among us hasn’t Googled YouTube to discover various “how to” videos? I nearly threw out a couple of lamps because the switches weren’t working; a quick search and a three minute video solved that issue. I quickly learned how to replace the switch in the lamps, and now the lamps are working just like new.
So, despite the fact that I had to get used to being in front of a camera and get over my reluctance to be on video, I embraced the concept of producing videos to provide marketing strategies and tips, albeit in an abbreviated version, to all of you.
Therefore, it is no surprise that I nearly had a heart attack little over a month ago when I visited my YouTube channel only to read the dreaded words “channel has no content”!
After regaining my breath, I contacted my techie guy who went into the back end of my channel. He discovered that YouTube had done some updates and had created a new way for channels to display their content. He helped me to restructure the design and layout of the channel, and everything was quickly back to “business as usual”.
The new design features offered by YouTube, in my opinion, are brilliant. You can now structure the video navigation to make it easier for your visitors, and it can be set up so your most recent video shows in the current window. It also allows a special feature for new visitors to the channel, allowing for an introductory or a welcome video.
And that is what I have provided for today’s post: a new video welcoming new visitors to my channel. If you have been on the channel in the past, please check it out anyway, as I explain a little bit about why it is that we are doing these videos and what you can expect to get from. And, if you haven’t already subscribed to our channel, please do so to ensure that you don’t miss any of our new videos.
Watch our video here or on YouTube.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
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