communications Archives - Agapi /NEXsteps

Getting More Clients When Times Are Tough

January 21, 2020September 5, 2023 Nancy Audio Blog agapi marketing, building your business, client engagement, client retention, communications, growing your business, marketing, marketing strategy, Podcast, science of marketing

How do you get clients when times are tough?

Getting new clients is a challenge at the best of times, but when the economy has slowed down, it can be an even bigger challenge.

This Small Business Tips Show broadcast was originally aired in 2015. But the information in this podcast is as relevant today as it was then. Economies are cyclical, and there are always the inevitable ups and downs. Listen in for some strategies and real life examples of how to survive in tough times.

For more tips on how to improve your business, catch my videos on the Agapi YouTube channel, like us on Facebook, or follow us on Twitter.

Listen here or download the podcast.

Did you know? Our podcast is available on 7 platforms.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Top 3 Challenges to Tracking Your Digital Marketing ROI

January 1, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, communications, digital marketing, how to grow your business, marketing, marketing strategy, online marketing, ROI, small business marketing

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue.
Aligning KPIs to revenue.
Tracking leads to revenue

Are you having the same challenges? Do you have a compelling reason to learn more about this?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

4 Ways To Tell That Your Website Needs A Redesign

October 8, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, communications, marketing, marketing strategy, web design, website, website marketing

Don’t put off that redesign!

At Agapi Marketing & Consulting Ltd., we want to make sure your business looks irresistible online. so we had our experts compile a list of 4 warning signs that your website might need a total redesign.

1. Your site takes more than 3 seconds to load

If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.

2. Some of the features or content do not display properly

Check your website regularly to make sure logos, photos, and outside links are working properly.

3. Your site is difficult to view and navigate on mobile

Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.

4. You’re Not Seeing Any Business Results.

Is your website bringing in leads and sales? If not, it is definitely time to consider a redesign.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Grow your Potential Customers: Extend your Brand’s Reach to a Targeted Audience on Facebook and LinkedIn with $200.

February 20, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, communications, how to grow your business, marketing, marketing strategy, online advertising, online marketing, paid ads, social media, social media marketing

$200 can grow your brand’s reach with boosted and sponsored posts.

Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?

We recommend performing a test either on Facebook or LinkedIn.

The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.

We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.

For Facebook, we can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, we can choose the characteristics of your audience you want to target by country and title or job function.

With a test budget of $200, you can reach at least 30 to 50 thousand people seeing your message and brand (impressions) on Facebook, while on LinkedIn, you can reach approximately 7 to 9 thousand decision makers.

Now that’s powerful!

Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

The Why and How of LinkedIn for B2B Leads

September 18, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, communications, linkedin, social marketing, social media, social media posting, social sharing

LinkedIn was made for business.

It seems that in social media lists, LinkedIn is always thrown in at the end as another, lesser, option to the bigger sites.

However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn!

Unlike the other social media channels out there, LinkedIn was specifically designed for business leaders to share ideas and make connections.

Studies have shown:

1) 92% of B2B Marketers leverage LinkedIn over all other social platforms.
2) 79% of B2B Marketers view LinkedIn as an effective source for generating B2B leads.
3) 80% of B2B leads come from LinkedIn.
4) 43% of marketers say that they have sourced a customer from LinkedIn.

So hopefully those statistics have pointed out to you why using LinkedIn is an effective choice for your business. Now, let’s focus on how you can best utilize the site.

Just showing up to the party isn’t enough, you are going to have to enter the conversation. In order to do that your company needs to begin posting engaging content for your target decision makers to read and share. Here are three points for you to think about regarding LinkedIn content:

1) 94% of B2B marketers use LinkedIn to distribute content

Businesses are sharing tons information with one another and making connections. It is time for you to join in and boost your visibility by posting useful content for your future customers.

2) 10 pieces of content are consumed before a purchasing decision is made.

People are constantly taking in information and researching before buying, especially on LinkedIn. Now through the content you post, your business has a direct way to speak into their decision-making process.

3. LinkedIn SlideShare reaches 70M unique visitors a month.

The site is now among the top 100 most-visited websites in the world. The audience is already right there for you to reach out to!

We are ready and willing to help you create and post content that is going to make valuable connections and grow your business!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

The Voice of Your Customers is a Valuable Marketing Tool

September 17, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, branding, building your business, communicating with clients, communications, growing your business, online reputation management, reputation marketing

Reputation marketing is all about responding to the voice of your customers.

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

6 Ways To Improve Your Content Marketing

May 30, 2017September 6, 2023 Nancy Boisvert Video Blog agapi marketing, building your business, communicating with clients, communications, content, content marketing, growing your business

Content is king, right?

Well, yes and no.

Content marketing has been one of the buzz words for better conversions for quite a while now. Of course, new phrasing doesn’t change a tried and true method of promoting your business.

Providing content to your clients and prospects has always been important; it has just evolved to a different level with the internet and digital communications. But as the internet has grown, so have the number of businesses, all vying for their market share and driving prospects to their site. So how do you get noticed?

Here are 6 questions to ask that will improve your content marketing results.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Using A/B Testing For Better Results

May 25, 2017September 6, 2023 Nancy Boisvert Video Blog A/B testing, agapi marketing, building your business, communications, email marketing, split testing

Your email campaigns can probably do better.

Do you use A/B testing?

We all know that subject lines, just like headlines, are the key to better open rates. A snappy subject line will create intrigue and draw your reader in, eager to learn more. But how do you know what subject line gets the best results?

That’s where A/B testing (sometimes called split testing) comes in.

Learn 4 ways to improve your split testing now.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

← Previous

How do you get clients when times are tough?

Are you giving away your data rights?

Do you understand your data rights?

The message is important enough to publish in another format.

Do you have a system to track your Digital Marketing ROI?

So the top 3 problems are:

Don’t put off that redesign!

$200 can grow your brand’s reach with boosted and sponsored posts.

LinkedIn was made for business.

It seems that in social media lists, LinkedIn is always thrown in at the end as another, lesser, option to the bigger sites.

Reputation marketing is all about responding to the voice of your customers.

Content is king, right?

Well, yes and no.

Watch our video now, or watch on YouTube

Your email campaigns can probably do better.

Do you use A/B testing?

Watch our video now, or watch on YouTube.