Legacy & Lifestyle Planning
Are you a sales person? Or are you a consultant? My guess is that you are doing a bit of both, depending on the hat you are wearing.
Let’s face it; both of these labels have both positive and negative implications. Sales is often associated with certain behaviors that can be seen as less than savory. And people often suggest that people who can’t do anything else consult.
We’ve all been there. We’re working on a project and have made some great strides towards its completion. We have pursued perfection, done our final review and final revisions, add the final touches and – voila! Yes, we are ready to launch it!
Maybe we can just reword this one area. Maybe we can add another dimension to it over here. Or wait! Let’s find some different pictures to augment it. Or… maybe we should add video.
Let’s face it. Everything in life is a work in progress.
Nothing is ever set in stone, whether it is a business plan, a budget, or a project for your business. Personally, I can look at something I have written and see a way to reword it every time I read it. If I continually reviewed and rewrote everything I have ever written, I would never have completed anything.
So, you do what you can, capture the best of what it is that you are looking to present, and run with it. If you don’t, you will never finish anything.
Entrepreneurs and business owners are a bit different than the masses. We are the people who aren’t satisfied with a ‘normal’ job. We often become bored very quickly with the status quo and once we have mastered a specific task or goal, we are eager to move on to a new challenge.
We also are guilty of taking on EVERYTHING! Because we put so much of ourselves into our businesses and projects, we seem to be a bit reluctant to trust others to maintain our high standards and protect our brand and our reputation.
So this means that often we end up juggling all aspects of the business; from bookkeeping to branding, to marketing, to web design and maintenance, to marketing and PR – and everything in between!
But by taking all this on, we are actually doing a disservice to our businesses! There are only so many hours in a day, and taking on the main responsibility of all aspects of the business makes it impossible to dedicate the appropriate amount of time and energy to every area. The result is that many tasks are incomplete, inadequate or simply ignored. We have all heard the adage, ‘the shoemaker’s child has no shoes’. In this case, the child is your business. Read more
Today marks the final video in our 5 part video series, “How To Market Your Business: 5 Proven Strategies That Are Easy To Implement”. This final video talks about advertising your business.
Did you know that marketing is not the same thing as advertising? Well, it’s not, despite the fact that those two words are used interchangeably all the time.
Watch our video and learn the difference between marketing and advertising, and how to determine what methods of advertising are most applicable to your business or marketing campaign.
Thanks for watching the series, and we look forward to sharing a new video series with you soon.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
Welcome back to our 5 part video series, “How To Market Your Business: 5 Proven Strategies That Are Easy To Implement”. The video we released today discusses the issue of building trust.
We all know that a person is behind every business front. And we also all know that people do business with people they like, know and trust. But how do you build that trust? This video shares some simple, strategic ways to build trust, both online and offline. Watch it to see how you can implement these techniques to help build trust in your business.
Unfortunately, we once again ran into some technological issues with our live-steam today. As a result, our live event is missing some key information. We worked to clean the video up, but, alas, no such luck!
So, now you have a choice – we have uploaded the full video to our other channel which we have placed into this post. If you prefer to watch the live event, you can connect to our Corporate YouTube Channel here – but be warned: you’ll miss some tips!
We are hoping our technical issues will be fixed by Thursday when we will be finishing this video series.
Meanwhile, please watch our video event to get lots of great information about building trust for your business.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
In our video today, we are discussing the impact of social media and how it can influence your clients and prospects.
Social media sites have been around for a long time now, and the number of them as options has exploded. However, there are still only a few major channels that are the most popular and garner the most activity. It is important that your take advantage of those channels that are most appropriate for your business model and that will attract more of your business clients and prospect.
See what other information we share with you about using this avenue as a marketing tool for your business.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
Today we are presenting the second strategy in our latest video series, “How To Market Your Business: 5 Proven Strategies That Are Easy To Implement”.
As you can see from the title of the video, we are discussing the importance of networking. Are you currently networking? And what, exactly, does that mean? Doesn’t it take a lot of time and effort?
Well, if you aren’t already networking, you should definitely start! It doesn’t have to take a lot of time and effort. Integrate it into things you are already doing on both a personal and professional level.
The most important thing is to be genuine. Networking is really about helping to build those relationships with others; to create trust and a feeling of ease with those with whom you are interacting.
So watch our video to see how easy, yet crucial, it is to network. And, after watching the video, please consider sharing this post with your network.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
Ahhh, the wonderful advantages of technology! It makes our lives so much easier. It opens the door to obtain knowledge from around the globe. It allows for interactions between people from all countries and all walks of life.
That is, when it works!
So, as you can see, this post is a day later than expected. This week was set to be our launch for our newest video series, “How to Market Your Business: 5 Proven Strategies that are easy to implement.” But our live-streaming technology has run into some glitches this week that have resulted in a delayed event and, therefore, a delayed posting.
Another result of these technical issues is that the two videos that were live-streamed do have some ‘jittering’. Luckily, there is nothing of substance missing in the jittering, and we are working on cleaning them up to repost, most likely on our other channel which you can connect to via our Corporate YouTube Channel.
Our tech has been working diligently to resolve these issues and we think we now have the magic formula that will make the remainder of this series (and all future events) go forward without any of these issues.
Meanwhile, please watch our video live event to get lots of great information about how and why you need to brand your business – and what a brand really is!
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
It had been our intention to get this live-streamed yesterday, but we all know what can happen with technology. And tech glitches right after a long weekend… well, we know how that goes!
Regardless of the delay, here is the introduction to our latest video series. This series will be run each Tuesday and Thursday, so keep watching for updates. Watch to learn how to implement 5 easy strategies and increase your marketing results.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
By the time this article is published, the huge political upset in Alberta will be over a week old. No one forecast this outcome, least of all the governing Tories who allowed arrogance and their sense of entitlement to call an election more than a year before it was required. This decision has cost Albertans in many ways; first, for the election itself; secondly, for an immediate by-election that will now have to take place, since the former leader of the PC’s decided to take his marbles and go home after the stunning defeat; and thirdly, the cost (potentially) to the province economically, depending on what the new government decides to legislate over the course of the next 4 years.
The Premier-designate has stated publicly that she does not intend to bring sweeping changes to how things are done, and that she will work ‘collaboratively and in partnership’ with our oil industry. As one analyst stated, surely this Party will not be so foolish as to kill the goose that lays the golden egg. Read more
