Agapi Helps During COVID-19. Here’s How…

covid-19

The COVID-19 pandemic.

These are trying times for all of us! Social distancing, self-isolation, quarantine; these phrases are now part of our everyday vocabulary as we try to keep everyone safe and healthy.

But many are also enduring very difficult times. Many businesses have had to close their doors and lay off their loyal employees. Businesses that have been able to remain open struggle with learning to function with remote staff as their employees learn to work from home. There has been loss of income and governments around the globe are spending enormous amounts to try to ensure that people can survive.

Agapi can help you with this huge paradigm shift. We have experience helping businesses during transitional times. Take a look at our video to learn more.

Watch here, or watch on YouTube.

Please stay safe and healthy! We will get through this.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Who’s Following Me?

data rights

Are you giving away your data rights?

Do you understand your data rights?

Today, I’m posting a video that is a follow-up to the Warning! Your Data Has Been Breached video posted a bit over a week ago.

This video talks in more detail about why the information you share online should be carefully considered and how it is up to each of us to ensure that we protect ourselves.

I invite you to check out this newest video. If you like what you see, I’d appreciate it if you subscribed, like, comment and/or share the video. Especially share!!!

Watch here or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How Video Marketing and YouTube Can Help Your Business Boom

marketing with video

Marketing with video can exponentially expand your reach.

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too.

But what about YouTube? With over 122 million daily viewers in 2022, YouTube can help you grow your business and expand your customer base.

Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network!

And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can!

Unsure how to use YouTube to your advantage? Here are some ideas to get you started:

1. How-to Videos or Tutorials
2. Customer Testimonials
3. Product-in-Action Videos (Demo Videos)
4. Product Spotlights or Special Offers
5. Product Comparisons
6. Behind-the-Scenes Videos
7. Contests

New to video marketing? Want to make sure you’re getting the most from YouTube? We can help!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

What’s Your Story?

what's your story

Well? What is your story?

Understanding what it is you are trying to communicate with your audience is a critical first step.

Today, our tip is about the importance of defining your story.

How you communicate with your community, and how clear you are within yourself, is the foundation upon which all other marketing functions will be built.  Therefore, be sure that you have absolute clarity.

Our Marketing In A Minute video series continues today. Please join us now, and consider subscribing to our channel so you won’t miss any new tips.

Watch our video now, or watch on YouTube:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Marketing In A Minute – New Video Series

inspire

Get ready for our newest project!

Those of you who have been following us know that we have been providing marketing tips and strategies to inspire twice a week for the past couple of years.

Our goal is to continue to provide you with information of value, in a format that works best for you.

As more and more people are using mobile devices, we have found that the preference of our audience is to receive information by video. Therefore, we are happy to announce that we are starting a new project today – the Marketing In A Minute video series!

Although we will continue to provide articles, podcasts and infographics when appropriate, it is our intention to grow this series, giving you marketing tips in an easily digestible and condensed format. Our videos will give you one tip per post, and will only take a minute or less.

Please join us for our intro video now, and while you are at it, subscribe to our channel so you won’t miss any new tips.

Watch our video now, or watch on YouTube:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Secrets To Marketing Your Business

marketing your business

Summer is over!

Okay, even though the season is not yet officially over, Labor Day always seems to signal that summer is now a thing of the past. Now that holidays are over and kids are back in school, everybody seems to be getting back to business.

And now that we’re back to business, it’s a good time to focus on how to properly market your business. Last year we created a video series that presented five proven strategies to market your business. These strategies include things like building your brand, networking, using social media, etc. As we march forward for the final third of the calendar year, take a few minutes to check out our videos and see if you are utilizing all of these marketing tools to your advantage.

Watch our video series here, or watch on YouTube.


Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Building Your Business Plan Part 2 – Podcast

build your business plan

Ready for Part 2 of building your business plan?

Many of you appreciate being able to download or listen to the podcast version of our webcasts. So, today we are offering up Part 2 of why you need a business plan as a podcast’

Listen in now, or take it with you!

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Don’t Make These 3 Errors With Video

video marketing

The key to successful marketing lies in it’s creativity.   But let’s be frank – most marketing falls far short of this.

But now, thanks to video, the face of marketing is changing. In fact, in many ways it has become reinvigorated.

It’s unfortunate then, that many marketers who have been innovative enough to venture into the opportunities that video presents have remained stuck in their old habits. They failed to stretch their storylines, utilize calls to action, under user overuse graphics, and maybe even using inappropriate humor.

So let’s explore the three errors that most marketers are making with video and look at some ideas about how to avoid them.

1. The videos are too “salesy”

People are becoming smarter and smarter. They are becoming more marketing savvy and are more likely to see through marketing schemes. Therefore when you are using video marketing, find the most appropriate way to get your point across while still keeping it relatable for your audience. Ensure that the delivery is done in a way that is entertaining, yet relevant to the pitch. Otherwise, you risk losing the purpose behind the video.

2. The title is wrong

I’ve written many articles about content, and we all know that content is king. But you need to get people involved in your content, and that’s where titles come in. Titles are what attracts your viewers to your video, so you want to make sure that you use a title that captivates and draws prospects in. Remember, however, that it is the first impression, so must be concise and applicable, well capturing attention.

3. The video is too long

Pay attention to the length of your videos. Thanks to technology, our attention spans are much shorter these days. But video seems to captivate audiences, making it a great tool for marketing. People love the visual, and like to be entertained, but be careful not to overestimate how long they will stay engaged with your content. What is the right length for a video? That’s hard to say, and depends on the audience, the product, and the intent. If it is a product or service explainer video, logic dictates that it might be fairly lengthy. But if it is to promote a service or product, the general rule of thumb is to keep it short. Check your analytics and see how much of your videos are actually watched. I bet you’ll be surprised. Most people start to fall away after about 30 seconds, depending of course on the type of video. Based on the statistics, you can decide where and how to place your call to action. Test your call to action and make adjustments when and if necessary. Also, remember that many social media platforms are now offering to present video live, allowing you to share directly with those people in your social network. While there are definite advantages to this, again, be cognizant of the length of your video; attention spans seem to be even shorter on social platforms.

Get the tools you’ll need.

Although the fundamentals of marketing have never changed, the delivery methods continue to evolve thanks to many newer and easier to use technologies, such as video marketing. It does not have to be difficult to implement video marketing into your business, but you will need some tools to help you harness the power of video. A Webcam, a green screen, proper lighting, and some basic editing software can help you get started with video creation and marketing.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

7 Reasons You Should Be Using Video To Market Your Business

video marketing

There are many reasons why you should be using video to help market your business.

But for the purposes of this article, let’s focus on the top seven:

1. It works!

Those of you who have been following my articles and post page for the past year have seen me struggle with video. Like most of us, I’m not the biggest fan of the camera and was concerned about getting my face out there in front of everyone. But the reality is, video works! So it’s important to “get over yourself” and start integrating video into your marketing plan.

2.  It’s powerful.

Video is clearly one of the most powerful ways we have to deliver our messages to our clients and prospects, and to ignore it is to miss out on a huge opportunity to market your business and get in front of more prospects.

3. It’s social.

Video has also become much easier to integrate into the major social media marketing platforms. Facebook, Twitter, LinkedIn, Instagram… All these platforms allow you to incorporate video to share with your friends and followers. And you’ll find that many people are willing to share video content with their network.

4. SEO value.

Video is extremely effective for SEO. Indeed, video ranks higher than any other online communication method. And although SEO, and its attendant algorithms, continues to morph, it is still an important factor in being found online. We all know that YouTube is owned by Google, and we all know that Google is still the world’s number one search engine. But did you know that YouTube is the world’s second largest search engine. With over 1 billion users and many billions of views every day, YouTube actually reaches more people between the ages of 18 and 49 than any cable network in the United States.

5.  It’s a preferred medium.

Video has quickly become a preferred marketing tool because it delivers information in a way that is easy for our brains to process. It has the benefit of demonstrating, not simply outlining, how to do, use, or implement a product or service.

6.  It’s personal.

Another benefit of video is that it humanizes online experiences for people. Through the production and delivery of video to your clients and prospects, you are no longer the faceless entity behind a website. This experience helps people engage more personally, increasing loyalty and cementing your brand in the minds of your viewers.

7.  It’s entertaining.

And let’s not forget about the entertainment value of video. Even if you are providing a demonstration video, your message will be accepted much better by your audience than the written word. Through the active stimulating the visual and auditory senses of your viewers, you are able to engage them in a much more significant fashion. Additionally, providing an entertaining, educational, or informational video can reach huge audiences on a global basis, increasing your reach and your authority in ways that were previously prohibitive.

Until recently, most people obtained their visual and auditory stimulus through the television. Big brands bought commercial timeslots, which are expensive to produce and expensive to deliver to the viewer. But now, and in ever increasing numbers, people are choosing to stream their visual content, and are able to pick and choose what they want to watch, when they want to watch it. So why not start to create your own visual content and get in front of your preferred audience.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

10 Key Elements to Successful Social Media Marketing-Conclusion

social media marketing

Today we wrap up our series on the 10 Key Elements to Successful Social Media Marketing.

By following and implementing each of the components we revealed in this series into your social media marketing strategy on a consistent basis, you will ensure that your social presence is enhanced.

But we wanted to do a bit more with this video; we wanted to share what motivates us to develop our many video series’ for you. Watch our final video now to learn why we do this on a regular basis.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

YouTube
YouTube
LinkedIn
LinkedIn