7 Things Clients Should Avoid Doing When Working With Consultants

client discussion

Follow this advice for a great Client/Consultant relationship.

More and more often, business owners are discovering the benefits of hiring consultants to help them in various areas of their business. It allows them to accomplish goals without having to hire full time staff, only dishing out payment for specific tasks and projects.

But, unfortunately, sometimes things don’t go as smoothly as expected. Each side has their own perspective, and problems can arise.

Here are 7 things that can interfere with a good working relationship:

1. Not creating an agreement between the two parties that outlines the terms of the project.

While it may be true that an agreement is often only worth the paper it is written on, it is always a good idea to have the terms of the project formally written. This gives a reference point for both parties, should there be any question of the scope of the responsibilities of either party, payment terms, or how to end the project.

2. Not being clear on expectations.

Communication is not always easy! We all like to think that we are great communicators, but the reality is that nearly all of us miscommunicate something in most discussions. Psychologically, this is because although we are always clear in our minds of exactly what we mean, getting that thought out of our heads and into the minds of others is not always that simple and straightforward. Be sure that each side states what they understand the expectations to be, and clear up any misunderstandings before moving forward.

3. Not understanding that things sometimes take longer than expected.

Unless you are trained or experienced in certain areas, it can be difficult to understand how long certain tasks can take to be completed. A finished product, such as a newsletter, can look like it is fairly simple to produce, however there is often a lot that goes on behind the scenes. For instance, if your newsletter is electronic, all links have to be created and tested, layout has to be verified across different browsers, etc. Try to level your expectations about how long it will take to have the final product delivered, and work closely with your consultant so you know what to expect.

4. Not providing information or materials in a timely fashion.

The ability for the consultant to deliver on time and on budget is largely determined by the cooperation between themselves and their client. If you are hoping to have a website created and live within 2 weeks, but are failing to deliver information, pictures, and approvals on the build, it becomes impossible for the consultant to complete the project within your anticipated time frame.

5. Changing expectations mid-stream.

As projects move forward they often lend themselves to changes. This is to be expected and should not be ignored. But when these opportunities arise, be sure that both parties are included in the discussions about how to move forward, ensuring that expectations are leveled on both sides and everyone is clear about the new expectations.

6. Stopping a project before it has had a chance to prove itself.

No one wants to waste time and money! But cancelling a project before it has had the opportunity to prove its worth does exactly that. Decide on the plan, including timelines and an exit strategy when, and if, it appears as though the project is not producing the ROI expected. Until you reach that abandon point, don’t blink! Keep moving forward. Many times, things will take a bit of time to gather momentum.

7. Not paying your consultant on time.

Payment for services provided should be outlined in your initial agreement. Sticking to payment schedules allows the consultant to focus on delivering a quality product or service to you, without turning them into collection agencies. Reluctance or delay in paying on time can also start to create a negative energy between parties, making it difficult to move forward with trust and confidence.

So there you have it. The 7 things that clients should avoid doing when dealing with consultants.

But there are two sides to every story.  My next article will address the top things that consultants should avoid doing when dealing with their clients, so stay tuned for part 2 of this story.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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The Top Five Reasons You Should Be Implementing Video In Your Marketing

video marketing

You’ve heard about demand generation, right?

Just in case you are unclear of what, exactly, this means, demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products/services.

This article points out the top five reasons why video marketing has become a key component of content marketing and demand generation strategies.

1. Video has higher retention rates and initiates higher engagement.

It is no surprise to any of us that attention spans are becoming shorter and shorter as technology improves and advances. In fact, latest studies have defined our attention spans at a mere 8 seconds. So that’s it! That’s how long you have to capture the attention of your audience. This means that you should be strategic about the content you are providing for your audience. According to a report by Invodo, more than 65% of viewers watch more than three quarters of each video, which is considerably higher that text-based content.

2. Video as a marketing medium drives more conversions.

We all love to share information and help others. But at the core, we are in business to make money. And, without sales, there is no money. Using video to deliver content to your audience can be a key driver in building trust, awareness and interest in your company and its offerings. In fact, over 70% of marketers believe that video is the most effective way to drive conversions, with product videos increasing your prospects purchasing intent by up to 85%.

3. Video enhances the results of additional content and marketing efforts.

As stand-alone content, videos have proven themselves to be incredibly effective. Used to support other content assets, video can boost the engagement factor considerably. Consider the effectiveness of a video landing page. The integration of video into a sales page allows the prospect to engage more personally with the company and helps to build credibility and trust.

4. Video helps you gain insight into the behaviours of your visitors.

Let’s face it; we love to sell our products. Perhaps you have an eBook that a prospect has downloaded. But we have no way of tracking what the prospect did with the eBook once it was downloaded. Did they read it? Did they find it useful? There really is no way of knowing. But with video, you can track how many viewers it had, how much of the video is being watched, and if viewers are interacting with any clickable links within the video.

5. Video is more accessible than ever to companies of all sizes.

Prospects and clients are expecting more and more video content. In fact, according to Cisco, nearly 80% of all internet traffic is expected to be video based by 2018. But with the increase in demand for video, the tools have become less expensive, allowing any business to create video for their prospects and clients. Although high end video productions still have their place, newer technologies have brought the ability to shoot and edit video within the reach of any business. The biggest obstacle seems to be getting over the ‘camera-shy’ part of video production.

You don’t need any expensive or highly technical equipment or software to start creating video today. In fact, you can even use your smartphone to record a video. And online video tools such as Camtasia and GoAnimate help you to create a professional video right from your own desktop. As for hosting and distribution, you can easily share video across a number of networks such as YouTube, Vimeo, Facebook, etc., as well as embedding them in emails and on your website. You may want to investigate video marketing platforms as well, to provide you with metrics for measurable ROI.

So there you have it – the top 5 reasons why you should be doing video marketing. What are you waiting for?

You can visit our YouTube Channel here.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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Are You Differentiating Your Business?

Are You Differentiating Your Business?

How do you differentiate your business?

There is no denying that there exists a plethora of businesses that all offer the same services or products as yours. So how do you attract clients to your business instead of having them choose your competitor?

If you are a small business owner, it is imperative that you find or create a strategy that differentiates your services from all those other businesses claiming to do the same thing.

Although this isn’t a new concept, it is often one of the most difficult things to get a small business owner to do. After all, we all like to think that what we offer is special and unique. But, unfortunately, this is seldom the case and, in most instances,  is something that many others can and do offer as well.

An interesting way to demonstrate this is to take the first paragraph of five of your competitor’s websites and black out any references to names. Chances are, the descriptions for each of these companies will be nearly impossible to tell apart.

So what can you do to differentiate yourself? Read more

How Being A Creature Of Habit Can Cripple Your Business

How Being A Creature Of Habit Can Cripple Your Business

It’s true. Whether or not we like to admit it, we are all creatures of habit.

Sure, sometimes we can get over it and change things up a bit, but one of two things typically happens:

1. We revert to our old, familiar ways
2. The new approach becomes our new habit

I remember taking a night course several years ago. Maybe it’s a holdover from our school days, but as anyone knows who has taken a night course, most people (all people) tend to find their seat and that becomes “their’ seat for the rest of the course.

So for this course, I thought I’d try something different, partly as a social experiment and partly to make an effort to interact with different people during the course. Read more

Sales vs. Consulting: Breaking Down The Myths

Business Strategy and Management

In business, especially small business, there is usually a bit of a battle being waged between sales and consulting.

Are you a sales person? Or are you a consultant? My guess is that you are doing a bit of both, depending on the hat you are wearing.

Let’s face it; both of these labels have both positive and negative implications. Sales is often associated with certain behaviors that can be seen as less than savory. And people often suggest that people who can’t do anything else consult.

So let’s break down the myths.

Read more

The Shoemaker’s Child Goes Shoeless! The Importance of Working On Your Business

work on your business

Working on your business?

Entrepreneurs and business owners are a bit different than the masses. We are the people who aren’t satisfied with a ‘normal’ job. We often become bored very quickly with the status quo and once we have mastered a specific task or goal, we are eager to move on to a new challenge.

We also are guilty of taking on EVERYTHING! Because we put so much of ourselves into our businesses and projects, we seem to be a bit reluctant to trust others to maintain our high standards and protect our brand and our reputation.

So this means that often we end up juggling all aspects of the business; from bookkeeping to branding, to marketing, to web design and maintenance, to marketing and PR – and everything in between!

But by taking all this on, we are actually doing a disservice to our businesses! There are only so many hours in a day, and taking on the main responsibility of all aspects of the business makes it impossible to dedicate the appropriate amount of time and energy to every area. The result is that many tasks are incomplete, inadequate or simply ignored. We have all heard the adage, ‘the shoemaker’s child has no shoes’. In this case, the child is your business. Read more

How To Market Your Business: 5 Proven Strategies

Market your business

Welcome to our latest video series:” How To Market Your Business: 5 Proven Strategies That Are Easy To Implement”.

It had been our intention to get this live-streamed yesterday, but we all know what can happen with technology. And tech glitches right after a long weekend… well, we know how that goes!

Regardless of the delay, here is the introduction to our latest video series. This series will be run each Tuesday and Thursday, so keep watching for updates. Watch to learn how to implement 5 easy strategies and increase your marketing results.

Watch our Video Now, or watch on YouTube:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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Promoting Your Business When Things Are Slow: Our Baker’s Dozen

Thirteen tips to improve your business

Consider the following 13 tips to get yourself and your business in front of new prospects.

Every business has cycles, and when business is slow, sometimes we have to look at other ways to get in front of business prospects. So don’t just sit there and stare at your computer screen. Try some of these proven methods to gain more clients.

1. Teach what you know.

One of the best things you can do to give your company a boost is to become a teacher. This doesn’t have to be formal teaching at a college or continuing education program, although that is always an option. Consider holding lunch and learns, or hold a meeting at a community center.

2. Reach out to affinity markets.

This is just a fancy way of saying to look into those areas where you share interests. For instance, do you have a favorite hobby, or expertise in an industry from your past? These areas make excellent targets. See if they have publications you can write for or advertise in, and attend networking functions. Become the expert in their niche.

3. Write, write, and write some more.

If you aren’t already writing articles, get busy. Submit articles to local newspapers and community newsletters. Write for trade journals within your niche. Post interesting and educational material on your website. The more you are seen, the more you gain credibility.

4. Become a speaker.

Offer to speak about your area of specialty to local associations and business organizations. You can also host your own speaking events by inviting a group of people to attend. Or consider offering to speak to a group that someone else hosts.

5. Launch a newsletter.

A weekly or monthly email update can generate lots of interest and inquiries. Start your own, paying attention to anti-spam laws.

6. Issue Press releases.

Consider sending out a press release whenever you have something noteworthy to state. This can be a very effective way to get some great PR.

7. Use PowerPoint presentations.

PowerPoint is an easy program to learn. You don’t have to be a master to create a presentation that can be shared online or saved on a CD and mailed to clients and prospects.

8. Participate on a radio show.

Find a local radio show that is looking for guests to speak about different topics. Call the program coordinator and see if there is an opportunity to speak about your area of specialty from time to time.

9. Sponsor an event.

If you have a hobby like golf, biking, running, etc., you can find lots of opportunities to sponsor events. Prizes, gifts, cash support – all of these will provide lots of opportunities to boost your businesses. Plus, participating in this fashion reflects positively in the community.

10. Conduct surveys.

Take your cold calling to another level by introducing a survey. Don’t make it too big or too complex; three simple questions can help you build your business. Offer to share the results of the survey by email. This also helps to build your newsletter/email list that allows you to keep in touch with clients and prospects.

11. Clipping can help your business.

Keep your eye on newspapers and trade journals for news about those whose business you would like to attract. When you find something, clip the article and send it to them along with a note of congratulations. Sure to get their attentions!

12. Social Networks.

Remember that a lot of business is now conducted online as well. Create a couple appropriate social networks and monitor your connections. As in the previous point, be sure to reach out to your connections whenever anything noteworthy happens to them.

13. Online forums.

Consider participating in a couple of online forums targeted to your niche. These offer a great opportunity for you to demonstrate your expertise, as well as to provide information to others. By giving, we truly do end up receiving!

So there you have it – our baker’s dozen for you to try out. When business gets slow, you don’t have to wait for things to turn around. Take control, implement some of these tips and your business will continue to grow.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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How to Make Your Website More User Friendly in 3 Easy Steps

web design

There is no arguing that a website is a must for your business.

But if your website isn’t user friendly and is not engaging visitors, you’re wasting your efforts.

Creating and maintaining a site that is pleasing to your visitors will greatly enhance your business by appealing to your existing clients and attracting more business prospects, eventually enhancing your bottom line.

Follow these 3 steps and you should be well on your way to providing a website that is attractive and engaging for your visitors.

1. Keep your content concise, paying close attention to it’s readability.

Content is the biggest influence on visitors to your website. By providing content on a regular basis that is current and easy to read, you are not only making your site more user friendly, but you are also more likely to have your visitors return and share information.

Make sure that your content is easy to peruse. Most internet users scan content rather than reading all of it. Formatting your content by keeping the paragraphs short, using tables or columns will assist in the readability factor. Breaking up text through the use of bullet points, headings and sub-headings will also make it easier for your visitors to find the key points of your message.

Ensuring that your content is provided in a visually pleasing manner will also improve the visitors’ engagement. Watch for things like finding the right contrast between your site and the content. Don’t let the background color overpower the content.

Also pay close attention to white space. Too little, and you risk ‘tiring’ your visitor and they will simply leave your site without reading your message.

Improper font usage is another error that can cause subliminal fatigue in your visitors. Keep your fonts clean and easy to read, and note that san serif fonts are easier to read online, while serif fonts are more appropriate for printed materials. Avoid using more than 2 or 3 fonts per design, using highlighted or bold keywords or links instead.

While we are on the subject of links, be sure to test all your links to ensure that they are working. Broken links are not only confusing but are also unprofessional, making a negative impression and lowering the credibility of the content you worked so hard to provide. Review your links from time to time to make sure that they have not broken and continue to point to the appropriate pages.

2. Make navigating your site simple.

This simple step is one of the easiest and best things you can do to improve the appeal of your site. Creating navigation that is clear and clutter-free makes it easier for your visitors to find information and they are therefore more likely to dig deeper into your site. Limit the number of menu items as much as you can, while still ensuring that visitors can find salient information.

When looking to improve navigation, check your layout first. If the layout is cluttered or confusing, you will lose visitors. You can highlight specific pages to make them more visible, or include a call-to-action at the top of the site.

Also, the placement of the navigation menus are very important, so be strategic. The best place for the menu is either at the top or the left-hand side of your site. Regardless of which of these 2 choices you use, be sure that the navigation is above the fold – keeping in mind the use of mobile devices as well.

3. Be sure your site loads quickly.

The online experience has impacted our attention spans. More and more, visitors are looking to get information quickly, and are impatient with websites with long load times. Don’t risk losing potential business simply because your site takes too long to come up! Your site should ideally load within 4 – 6 seconds. Besides that, long load times also negatively impact search rankings.

Some of the things that slow down your site’s speed are large videos, photos, and flash files. Although multimedia elements can certainly engage a visitor, they take a long time to load, and you risk losing the visitor before they ever get to it. Consider minimizing the use of these elements on your site, and opt to link to them externally from within your site.

When you do use images on your site (and, of course, you should have some visual elements!) compress them for web use and be sure to use the right file type.

Following these pointers will help you keep your site user-friendly and ensure that people come back – as well as share your site with their friends. Your attention to your website is the difference between a ‘so what’ experience for you visitors and a ‘what’s next’ reaction. By taking the time and a little effort, you can achieve great results from your site, turning it into a powerful promoter of your business.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Are Your Website Visitors Engaged?

website visitor engagement

Engaging you website visitors.

No, we’re not talking about tying the knot here. Is your website pulling your visitors in and providing them with reasons to explore?

Pretty websites are easy to create. But if the site isn’t engaging visitors, well… is it really worth anything or is it just wasting everyone’s time?

The main purpose for any website that is being used to build and promote a business is to draw visitors in and propel them to interact with the site. Without engagement, your visitors will leave and never come back. You need to give clients and prospects a reason to come back to your site, and the only way to do that is to encourage engagement.

So just how do you get your website visitors to do what you want while they are on your site? By creating a site that encourages engagement. Without engagement, your visitors won’t buy from your site, they won’t share your information about products and services, they won’t sign up for your newsletter, and they certainly won’t come back.

There are lots of ways to increase visitor engagement.

Design and appearance of your site is one important factor. If your site is muddled or too busy, the visual effect will turn visitors away. Clean design is important to make the site welcoming to your clients and prospects.

Be sure to watch your wording. This applies not only to your content, but also to any sign up forms you may have on your site. After all, the best engagement is to capture the names and email addresses of your visitors.  When developing your opt-in’s test the wording. Also, be sure to remove any questions that can be answered ‘no’. Once ‘no’ pops into a prospects head, they will disengage, i.e., leave your website – the exact opposite of your intent.

Another thing you can include on your site to encourage and increase engagement is a blog. Providing interaction with prospects and clients on a regular basis through a blog gives them a reason not only to continue to come back to your site, but also to share your information with their circle of influence. Make sure your blog is relevant, current, and informative.

If your business is such that it necessitates more immediate interaction with clients’ and prospects’ questions, you might want to consider adding live chat. Several platform options exist, and this could give your company an edge over your competition. If live chat isn’t really an option for your business, be sure to give excellent customer service. There is no substitute for great customer service.

And what about video? This means of communication is becoming more and more popular as it engages visitors on a more personal level. Even if you, like most of us, are a bit camera shy and uncomfortable in front of a webcam, consider doing a number of short videos to promote your business and let people get to know you and your team a bit better. And, trust me. I speak from personal experience – it does get easier the more you do it!

Surveys are also a good tool to use for visitor engagement. People love to be asked their opinion, especially if they can respond in a non-threatening environment.  When creating your survey, be sure to include some open-ended questions that will obtain more information than a simple ‘yes’ or ‘no’ response. Consider offering an incentive to your visitors for completing the survey to attain more participants.

Another technique that is gaining popularity is the exit poll. Similar to a survey, they typically ask only one question when a visitor is leaving a website. The most effective exit polls focus on objections that a visitor may have, such as ‘What prevented you from purchasing from us today?’

So what’s the bottom line?

By now you are starting to understand just why visitor engagement is so critical to growing your business online. A boring site that does little or nothing to engage visitors and encourage them to interact is actually detrimental to your bottom line. And, as you have read, it doesn’t really take too much effort to implement techniques and strategies that will improve your visitor engagement. Using the tools described in this article – and there are many others out there as well – will enrich your visitors’ experience, converting more browsers into clients.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

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