Last month, we posted an article about how important it is to know your competitors in business.
Just as important is that is to know your customer. In fact, it is a critical ingredient in the running of a successful business.
Simply put, if you don’t know your customer, how will you know what they need? How will you satisfy their requirements and increase their lifetime value to your business? Well, of course if you don’t know your client, you are merely going through the motions and hoping that you are doing the right things to please them. And that just isn’t good enough!