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Online Reputation Management: Leveraging Content & Social Media, Not…
In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows:
- 86% of respondents said negative reviews influenced their buying decisions
- 90% said positive reviews influenced their buying decisions
In today’s online world, it will be a huge mistake to ignore reviews about you or your business on the Internet. More so, it will be a bigger mistake to leave everything to chance, wishing that satisfied customers post the best testimonials while disgruntled ones keeping their opinions to themselves. Your target buyers are out there researching for you on the Internet and are looking for an excuse not to deal with you. Don’t give it to them. Read more “Online Reputation Management: Leveraging Content & Social Media, Not Fake Reviews”
