Top Ten Marketing Mistakes: No. 1

video series

Well, we’re here!

The countdown on our video series The Top Ten Marketing Mistakes Small Businesses Make has come to its completion with today’s video, Mistake No. 1.

As a business owner, are you guilty of trying to do everything yourself? Do you feel like you are juggling too many things and, as a result, some areas are performing less than expected?

Marketing Mistake Number 1 will identify for you what happens when the small business owner neglects to understand how critical the commitment of specific resources can be when attempting to execute a marketing program.

We hope that you have enjoyed this series and have realized some value from watching it. If you have friends, relatives, or colleagues who might also appreciate the tips presented, please be sure to share the information with them. We are already preparing our next series, so be sure to stay tuned and check back with us! Thanks for watching our series.

For now, watch this video to see the Number 1 Marketing Mistake.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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Top Ten Marketing Mistakes: No. 2

video series

Budgets.

We continue our countdown on the Top Ten Marketing Mistakes Small Businesses Make with Mistake No. 2, which speaks to the issue of budgets.

This video will explain why it is so important to establish – and follow – a realistic marketing budget. Expenses can easily get out of hand if a business owner fails to do this! On the flip side, the failure to budget an appropriate amount of time, money and resources can cause the failure of a campaign, wasting the investment and creating the false belief that the campaign itself was the cause of the failure.

Watch this video and learn just how important it is to avoid making this mistake in your marketing efforts.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Top Ten Marketing Mistakes: No. 3

video series

Are your campaigns working?

One of the most common issues small business owners have with marketing is that they see it as an expense rather than an investment. And this can be true if the marketing campaign is not properly managed, resulting in little to no ROI.

In our video today, Mistake Number 3 of the Top Ten Marketing Mistakes Small Businesses Make series, we look at why it is so important to review and evaluate your results upon the conclusion of your marketing campaigns. Neglect this step at your peril!

Watch this video now to see the importance of avoiding this mistake.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Top Ten Marketing Mistakes: No. 4

video series

What does a timeline mean to you?

Is it something that you embrace or do you think it confines you and your creativity? Are you using timelines when you engage in your marketing or do you ‘fly by the seat of your pants’?

Our Top Ten Marketing Mistakes Small Businesses Make video series presents Mistake number 4 today, which talks about developing and following timelines. Much like everything else you do in business, your marketing should also be managed with appropriate timelines.

Watch this video and you will learn just how important it is to create and follow timelines for your marketing campaigns, and how failing to do so can impact negatively on your successes and failures.

 

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Top Ten Marketing Mistakes: No. 5

video series

What do you know about corporate branding?

Is it something you are paying attention to in your business or is it something that only the ‘big guys’ engage in?

We continue our video series “The Top Ten Marketing Mistakes Small Business Make” with Mistake number 5 today, which discusses the importance of a consistent brand.

What this video and find out how important it is to create and maintain a brand for your business, and how avoiding this mistake can help you achieve better marketing results.

 Watch our video now, or watch on YouTube:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

 

Top Ten Marketing Mistakes: No. 6

video series

Communication!

Okay, so we have been writing about our video series “The Top Ten Marketing Mistakes Small Business Make” for a few weeks now and today we are live-streaming the next video in this series:  Mistake Number 6.

Hopefully, you have followed along with the series and are apprised of the 4 mistakes we have already discussed.  As you will see, neglecting to avoid one mistake can often, if not always, cause you to make other mistakes.  This video will address using the appropriate tools to communicate with your clients and prospects, and how this decision is predicated on avoiding making mistake number 10.

Are you using the right communication methods and tools to attract and retain your prospects and clients?  Watch now and see…

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Top Ten Marketing Mistakes: No. 7

video series

Marketing plan vs. marketing campaign.

Welcome back as we continue our series on the Top Ten Marketing Mistakes That Small Businesses Make.  Today we address Mistake Number 7.

Do you know the difference between a marketing plan and a marketing campaign?  This video will explain the difference and help you avoid making this mistake!

 Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Top Ten Marketing Mistakes: No. 8

video series

Today, we continue our series on the Top Ten Marketing Mistakes That Small Businesses Make.

Without giving too much away, this video will point out how to avoid making the same marketing mistakes over and over again.  As Einstein said, “Insanity is doing the same thing over and over again and expecting different results.”

Keep this in mind while watching this video. 🙂

 Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Yes, Oil and Gas Companies Need To Market Themselves Too!

oil and gas

It takes a certain type of person to be involved in the oil and gas industry.

One must be prepared to take the good and the bad, the booms and the busts.

It’s an exciting industry, and opportunities are as diverse as the people involved.

Like most of you reading this, I have been around the industry for many years. I have seen the booms and the busts. And also, like all of us, have lived with the economic consequences of both.

Back in the late 1970’s, when I was first exposed as an adult to the industry, business was done in the restaurants and bars of Calgary. Wineing and dining was taken to a whole new level, and when times were good, you could practically see the money flying around the rooms. Read more

Top Ten Marketing Mistakes: No. 9

video series

Do you identify with your clients?

After our technical issues on Tuesday, we finally got our video uploaded and it looks like lots of you have already had the chance to view it.  We’ve been receiving some great feedback about what has been presented so far, and we are excited to continue to share more with you.

With that in mind, and considering it is Thursday, here is the link to our next video describing mistake number 9 of our series.  Enjoy!

Oh, and sorry for the abrupt ending to this video – looks like all of our technical glitches haven’t quite been ironed out.  🙂

 Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

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