I’m going to share a little secret with you.
Those expensive, flashy, eye catching websites really don’t help you when it comes to your ROI.
As a matter of fact, there are tons of examples of companies that have poured many thousands of dollars into beautifully designed websites that have generated them no leads, no conversions, and therefore, no dollars!
When creating your website, start by determining it’s purpose.
Is your purpose to create or increase revenue or produce any sort of client or customer activity? If so, you want a marketing expert to work with you to develop your site, or to correct the issues on your current website that you bought from a webmaster or graphic arts company. Or, an even worse option that some companies have opted for are those online phone directory companies who purport to be able to build you a great website. A quick view of some of these sites will show you that they are ineffective, unattractive, and unlikely to bolster your business online. Read more “Who Is Designing Your Website?”