Agapi Marketing & Consulting Ltd

Do You Know Your Competition?

July 9, 2014
by Nancy Boisvert

Regardless of whether your business operates online of offline, knowing and understanding your competitors is vital to your success. Just as no man is an island, no business operates in seclusion. It’s extremely important for you to do your research on your competitors and find out about their strengths and weaknesses. There will always be other businesses that provide variations of your own products and services, and knowing who they are and how they work will give you an edge on securing clients.

Most likely, you are targeting clients from the same pool of prospects. By knowing the tactics and techniques that your competitors are using, you can gain an advantage over them and attract the prospects to become your clients rather than theirs.

It’s important that you understand your competitors so that you can position your business and your products and services to stand apart from the crowd. Otherwise, you simply become just another business offering the same services as dozens of others. Why would a prospect choose you over any of the rest? Do you want to leave that to chance, or are you going to take a page from successful businesses to create and develop your own unique brand?

So how do you go about developing a strategy to position yourself and give your business a leg up on your competitors?

Newsletter

6 Main Components Of An Online Media Kit

May 7, 2014
by Nancy Boisvert

An online media kit is a great way to launch a public relations campaign. It provides the opportunity for your prospects and the media to get a closer look at you and your business.

Additionally, it makes it simple to capture the attention of online and offline journalists, bloggers, event hosts and even radio show producers, allowing them ease of contact in order to draw attention to you and your business. And, it never hurts to show that you are media friendly and media savvy.

Be sure to dedicate a separate page on your website to your media kit. You can call this page Media, or Press or Media Kit, ensuring ease of navigation to the page. Also, be sure to use file formats that work across various platforms, browsers and computers, such as PDF files.

A properly designed media kit is generally comprised of the following six main components: Read more “6 Main Components Of An Online Media Kit” →

Video Blog

Why You Need To Care About Your Online Reputation

March 6, 2014
by Nancy Boisvert

How Neglecting Your Online Reputation Can Cost You Money And Send Prospects To Your Competition. (Watch the Video)

Taking care of your company’s on-line reputation is vital for 2 very good reasons:

1. By optimizing your great reviews in the major search engines, you are going to be bringing in new clients who are looking for you personally; that will directly improve your bottom line.

2. Any bad reviews about your business will stick out like a sore thumb, turning clients and prospects away from you each and every day. If this is happening to you, you are leaving potential revenue streams on the table

Watch our video now:

It is a fact that approximately 75% of all customers research a company before they so much as think of doing business with them.

And typically, since this research procedure takes a little time, they’re looking for distinct things about your organization. Frequently, they may be directly searching for assessments about your organization!

If your potential client makes the decision to check out the web to learn about your company, he’s likely to be faced with a few terrible reviews which are going to scare him away you’re your business. This will make him to turn to a competitor who has already taken care of their bad reviews, clearing up their online reputation. Read more “Why You Need To Care About Your Online Reputation” →

Do You Know Your Customers?

So what does it take to really get to know your customers?