Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on various popular websites, including social networks. In reality, the proper practice of ORM does not rely on fake reviews, but on positive content, genuine consumer feedback, and sharing via social media. Read more “Appear, Engage, & Influence: Learn About The Benefits of Online Reputation Management”
How Neglecting Your Online Reputation Can Cost You Money And Send Prospects To Your Competition. (Watch the Video)
Taking care of your company’s on-line reputation is vital for 2 very good reasons:
1. By optimizing your great reviews in the major search engines, you are going to be bringing in new clients who are looking for you personally; that will directly improve your bottom line.
2. Any bad reviews about your business will stick out like a sore thumb, turning clients and prospects away from you each and every day. If this is happening to you, you are leaving potential revenue streams on the table
Watch our video now:
It is a fact that approximately 75% of all customers research a company before they so much as think of doing business with them.
And typically, since this research procedure takes a little time, they’re looking for distinct things about your organization. Frequently, they may be directly searching for assessments about your organization!
If your potential client makes the decision to check out the web to learn about your company, he’s likely to be faced with a few terrible reviews which are going to scare him away you’re your business. This will make him to turn to a competitor who has already taken care of their bad reviews, clearing up their online reputation. Read more “Why You Need To Care About Your Online Reputation”