Online Advertising Benefits Over Traditional Advertising

online advertising benefits

There are many benefits to doing online advertising over the traditional model.

One of those is the cost difference between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.63 cents for display ads.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.

There is a lot of competition, and you need every bit of experience you can get on your side.

If you would like to learn more about setting up a successful online advertising campaign, let us know.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Using Offline Marketing As A Strategy For Your Business – The Final Say

Using Offline Marketing As A Strategy For Your Business – The Final Say

Today, we live-streamed the final video in this series on offline marketing.

It was a lot of fun doing this video series, partly because I am gaining comfort in front of the camera and partly because it was such a great opportunity to address an area of marketing that is often forgotten or neglected.

Offline marketing methods are extremely effective tools that are often overlooked in this technology driven time. But, as I hope we have demonstrated in this series, they play very nicely when integrated with online marketing methods.

As we pointed out, there are a variety of off-line marketing methods, each with their own advantages. When you’re creating your marketing strategy, it is vitally important that you integrate the appropriate methods into your plan, always keeping your target audience, intent, goal, and budget in mind. Read more

Using Offline Marketing As A Strategy For Your Business – Integration



So far in our series, we have talked about what offline marketing is, why you would want to use it, and what types of offline marketing you can choose from. Today, we discuss how to integrate offline marketing with online strategies to get the most for your marketing efforts.

Offline and online marketing methods can actually support each other in ways that create a broader reach. Watch our video to see how that works. Read more

Using Offline Marketing As A Strategy For Your Business – What To Choose

What to choose

So, what should you choose?

In our previous video, we talked about what, exactly, constitutes offline marketing. We provided several choices of things you can do to implement offline marketing strategies into your marketing plan.

Okay, so now that you have all these examples, which of them do you use?

There are several variables that will determine which offline marketing method will best work with your business’s marketing plan. Watch our video to learn how to determine what options are the best choices for you and your business. Read more

Using Offline Marketing As A Strategy For Your Business – What Is It?

what is offline marketing

Welcome to the third video in our newest series, Using Offline Marketing As A Strategy For Your Business.

In today’s video we are going to discuss what, exactly, is offline marketing.

Our previous video discussed the reasons why you would want to choose to use offline marketing strategies. Many people, especially those who have grown up never knowing what it was like before we had technology at our fingertips, might question why you would choose to use off-line strategies. However, as our last video demonstrated, there still are very many valid reasons why using off-line marketing strategies still makes a lot of sense.

As we all know, technology seems to be ruling the marketing world. We are seldom not connected, either by our phones, our tablets, or our computers. In fact, some studies have shown that some people actually suffer a type of withdrawal when they’re unable to be connected via technology. Read more

Using Offline Marketing As A Strategy For Your Business – Why Choose It?

offline marketing strategies

Our previous video introduced this series about using offline marketing strategies for your business.

In this, the second video of the series, we discuss the reasons why you want to use offline marketing.

With the increased reliance on the use of technology for marketing, the focus for many years has been on the implementation of online marketing strategies. And, of course, online marketing is a critical component of the complete marketing plan.

But that doesn’t mean that off-line marketing strategies are passé. Watch our video and see why it makes sense to go a bit old-school and bring offline marketing strategies into your plans. Read more

Using Offline Marketing As A Strategy For Your Business – Introduction

offline marketing

Why offline marketing makes sense.

I’d like to welcome everyone to our newest video series, using offline marketing as a strategy for your business. We’ve been planning this video series for about two months now, but other priorities continued to pop up over the summer, delaying our progress on this series until now.

But this may not be a bad thing. Now that summer is over and the kids are back at school, everyone is focusing back on their business and looking for ways to finish the year off on a positive note. One of the things you should be doing is reviewing your marketing plan, identifying what has worked over the past year, streamlining for the last quarter, and making your adjustments for 2016.

This newest video series focuses on bringing off-line strategies into your marketing plan. Our introductory video will warm you up to the concept and prepare you for the rest of the series. Read more

9 Ways To Drive Traffic To Your Website – That Aren’t Spam!

drive traffic to your website

Spam is bad! We all know that.

Getting found on the internet can be a daunting task, especially if you are working with a limited budget. Sure, you can engage in pay-per-click campaign (and yes, they do have benefits in many instances), but most companies and entrepreneurs look to gain organic traffic.

One of the most effective strategies to grow organically is to develop inbound links. These links will serve you best if they are not links that your competitors can easily recreate, giving you a competitive edge and helping build both authority and traffic. Here are 9 ways to earn credible inbound links to your website.

1. Give a Presentation:

Most industries hold conferences and seminars, and many of them provide opportunities for guest presenters. In most instances, the conference will have its own website or will be mentioned on a related site. Be sure that you are mentioned on the site as a presenter, with a link to your site.

2. Become Involved in Your Community:

Becoming known in your local area can be a huge benefit to you and your business. Through the simple act of volunteering in your community, you can land tons of traffic to your site and mentions from authority sites such as non-profit organizations. Read more