Tag: PPC

Pay-per-click Advertising: The Key To Digital Dominance

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digital dominance with pay-per-click

The key to digital dominance is a pay-per-click away.

So you are a new online business, or you have decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using  platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising needs a solid strategy.

There are many things you need to know. This includes, but is not limited to, having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Which Online Ad Pricing Model Is Best For Your Business?

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online ad pricing model

Choose your online ad pricing model.

Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from.

Here are 6:

1. Cost-per-click (CPC) – you pay for every click
2. Cost-per-mille (CPM) – you pay for every thousand ad impressions
3. Cost-per-mille-views (CPMV) – you pay for 1,000 viewed only ad impressions
4. Cost-per-interaction (CPI) – you pay when a user interacts with your ad, such as installing an app
5. Cost-per-lead (CPL) – you pay based on leads acquired
6. Cost-per-action (CPA) – you pay for a defined action, such as a user buying your product

Cost-per-click (CPC) and cost-per-mille (CPM) are the most common models, and an increased focus on performance-based advertising has increased the popularity of cost-per-action (CPA) and cost-per-lead (CPL) models, but they may or may not be the right fit for your business.

It’s important to evaluate which model is best for your business. Each type has different strengths, some of which may align better with your business’s goals. It may be useful to consider what growth stage your business is currently in, as well as where you want to go. And, of course, consider which is the best platform to use based on your business’s unique needs and goals.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Online Advertising Mistakes Your Small Business Can’t Afford to Make

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top five online advertising mistakes

Here are the top five online advertising mistakes you can’t afford to make.

Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns haven’t been paying off?

Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs:

Launching a Campaign Without a Clear Strategy

It’s impossible to measure success without defining clear goals. Ask yourself these two questions: What is your primary goal for this campaign? Who is your target market to reach that goal? Then set up an action plan of specific tasks that will help you reach success.

Taking a “Do-it-all” Approach

As you may already know, PPC marketing is much more complex than it seems. You need to make sure that you have access to a digital marketing consultant.

Effective campaigns address the 3 basic types of PPC traffic separately: search traffic, display traffic, and social traffic. Delivering different ad experiences to each type of traffic increases your odds of success.

Failure to Identify a Realistic Budget

Think of your first few campaigns as tests. They may not be profitable, because you don’t know what will work and what won’t. Your budget shouldn’t be too low or too high. Your budget should be enough to test your campaign for future optimization.

Having Unrealistic Expectations

You may expect to see immediate results from your PPC ad campaign, especially if your website is optimized for SEO. Be patient for the first few weeks of your new campaign.

Not Testing Your Conversion Funnel

Make sure everything is working correctly by using test users. Have them experiment, use the site to perform tasks, and don’t forget to have them test the site from a variety of devices!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Pay-per-click Advertising: The Key To Quick Digital Dominance

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ppc for digital dominance

Using PPC is the key to digital dominance.

So you are a new online business, or you are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things to know before embarking on a campaign This include but not limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

3 Reasons Why You Should Start Using Google AdWords Today!

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google adwords works

Google AdWords works!

Are you looking to grow your business? Are you hoping to bring in new customers? Do you want to see that bottom line grow?

Successful business owners with an eye to the future should be able to answer yes to all those questions.

Here are three reasons to consider using Google AdWords.

Fast and Measurable Results

Google AdWords can give you top-notch measurable results, quickly and reliably. With these results, you know you are reaching the right audience. AdWords also provides unique functionality and reporting, so you can learn more about the wants and needs of your audience.

Budget-friendly

One common excuse heard in marketing is “We can’t afford to advertise.” My friend, you can’t afford not to. With Google AdWords, you know that your money is being put in the right place. With a pay-per-click model, you only pay for those internet users who click through to your site.

Build Brand Recognition

Even though you are only paying for the audience who clicks on your ad, you are getting a lot more eyeballs. That means you are working up the number of people who know about your business. Brand recognition carries a lot of weight and is something that must be built up in small increments.

There are many benefits to using Google’s AdWords, so start growing your company today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Get more Customers with Pay-per-Click

Nancy Boisvert Newsletter , , , ,
ppc gets you more customers

Have you tried pay-per-click yet?

Pay-per-click (PPC) is an internet marketing/advertising model where businesses or individuals pay a certain amount of money every time their ad is clicked.

This is a way of buying extra targeted visits for your website. The sponsored ads that typically appear on the top list of the results from a Google search are what we call AdWords PPC.

PPC is highly cost-effective. You only pay for the clicks. Your ads that don’t get clicked, get exposure!

Here are some common questions that come up.

Will PPC increase traffic to my website?
Yes. PPC has proven to increase visitors to websites by up to 300%.

Will it increase the sales I make when potential customers visit my website?
Yes. PPC visitors are 50% more likely to purchase something compared to those customers who stumble upon your website.

What about my brand?
Search ads can increase brand awareness by 80%. That’s Huge!

PPC results can be phenomenal.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Pay-per-click Advertising is the Key to Digital Dominance

Nancy Boisvert Newsletter , , ,
pay-per-click advertising

How does pay-per-click advertising help your business?

So you are a new business online, or are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things you need to have knowledge of. This includes but is not limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Growing your Business with AdWords. Now with Google Optimize + Google Surveys 360

Nancy Boisvert Newsletter , , , ,
use google adwords

Use Google AdWords and grow your business.

Do you think your PPC campaigns aren’t optimized to the fullest? How much is your ROAS (Return on Ad Spend)? What is your CTR (Click-through Rate)? What’s your Cost per Acquisition? What’s your Abandonment Rate?

Your PPC campaigns should be getting an unprecedented boost under capable hands now that Google Optimize and Google Surveys 360 work with Google AdWords!

Google Optimize facilitates the A/B testing of your AdWords PPC landing pages and landing page elements and shows you which site experiences engage and delight your customers. It will also give you the solutions you need to deliver them. Google Surveys 360, on the other hand, enables you to directly ask questions to your remarketing lists to help you understand what worked best for them and what didn’t.

You’ll get richer insights from your AdWords to take action on with Google Optimize and Google Surveys 360.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Online Advertising Mistakes You Can’t Afford To Make

Nancy Boisvert Newsletter , , , ,
five advertising mistakes

You can’t afford to make these five advertising mistakes!

Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns hasn’t been paying off?

Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs:

Launching a Campaign Without a Clear Strategy

It’s impossible to measure success without defining clear goals. Ask yourself these two questions: What is your primary goal for this campaign? Who is your target market to reach that goal? Then set up an action plan of specific tasks that will help you reach success.

Taking a “Do-it-all” Approach

As you may already know, PPC marketing is much more complex than it seems. You need to make sure that you have access to a digital marketing consultant.

Effective campaigns address the 3 basic types of PPC traffic separately: search traffic, display traffic, and social traffic. Delivering different ad experiences to each type of traffic increases your odds of success.

Failure to Identify a Realistic Budget

Think of your first few campaigns as tests. They may not be profitable, because you don’t know what will work and what won’t. Your budget shouldn’t be too low or too high. Your budget should be enough to test your campaign for future optimization.

Having Unrealistic Expectations

You may expect to see immediate results from your PPC ad campaign, especially if your website is optimized for SEO. Be patient for the first few weeks of your new campaign.

Not Testing Your Conversion Funnel

Make sure everything is working correctly by using test users. Have them experiment, use the site to perform tasks, and don’t forget to have them test the site from a variety of devices!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Benefits Of Online Advertising Over Traditional Advertising

Nancy Boisvert Newsletter , , , , , ,
benefits of online advertising over traditional advertising

The benefits of online advertising are many.

There are several benefits to doing online advertising over the traditional model. One benefit is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can be very expensive, even for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive, with an average cost per click of 0.60 cents.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.

There is a lot of competition, and you need every bit of experience you can get on your side.

If you would like to learn more about setting up a successful online advertising campaign, then contact us, and we’ll help you get started today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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