paid ads Archives - Agapi /NEXsteps

5 Reasons You Should Be Using Remarketing

Do you know what remarketing is?

Remarketing is a type of online advertising that allows you to recapture the interest of a customer who has previously visited your website.

After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a very effective marketing technique!

Five Benefits of Remarketing:

1. It provides a high return on investment. Costs for remarketing have reduced considerably in the last few years.
2. It is a very efficient and cost-effective method for small businesses with a tighter budget.
3. It continually reinforces your service or product to a likely buyer you know is interested.
4. It is a brand awareness tool as it keeps your brand in front of a potential buyer’s mind.
5. You can measure the effectiveness of your remarketing, so there are no surprises. You will receive reports on how your campaigns are performing, where your ads are popping up and what price you are paying.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Grow your Potential Customers: Extend your Brand’s Reach to a Targeted Audience on Facebook and LinkedIn with $200.

February 20, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, communications, how to grow your business, marketing, marketing strategy, online advertising, online marketing, paid ads, social media, social media marketing

$200 can grow your brand’s reach with boosted and sponsored posts.

Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?

We recommend performing a test either on Facebook or LinkedIn.

The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.

We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.

For Facebook, we can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, we can choose the characteristics of your audience you want to target by country and title or job function.

With a test budget of $200, you can reach at least 30 to 50 thousand people seeing your message and brand (impressions) on Facebook, while on LinkedIn, you can reach approximately 7 to 9 thousand decision makers.

Now that’s powerful!

Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Digital Advertising Pays Off: How to Find the Platform that Works Best for You?

October 29, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, marketing strategy, online advertising, online marketing, paid ads

Confused about which online advertising platform is best for you?

Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering which platform is right for you and your business? And, where should you start?

One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share.

Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good.

For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune.

If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front of their impressive user bases) include Twitter, YouTube, Instagram, Pinterest, and Snapchat.

Search advertising platforms get your business priority placements whenever someone makes a search. While Google AdWords is the leader in search advertising, Bing Ads is also a strong option. The widely used pricing model in search advertising is CPC (cost-per-click), where you only pay when your ad gets clicked.

The third main type of platform is display advertising.

There are many options and variables to consider. Feeling overwhelmed? We can help you navigate the options!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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