Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, according to HubSpot, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge.
But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.
Here are 3 things that need to be in place in order to calculate ROI:
1. The right attribution model. Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.
Read more “Search Engine Optimization: What’s Your ROI?”