Your email campaigns can probably do better.
Do you use A/B testing?
We all know that subject lines, just like headlines, are the key to better open rates. A snappy subject line will create intrigue and draw your reader in, eager to learn more. But how do you know what subject line gets the best results?
That’s where A/B testing (sometimes called split testing) comes in.
Learn 4 ways to improve your split testing now.
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