Okay, so you’ve got your website out there, but now what?
Chances are that you have done some sort of audit to see how well your website has been performing. We’ve all heard that we should be considering everything from speed of page load to rankings, so you’ve probably found some tests online and have put your website through those. However, in order to get a true picture of your website performance, you should consider more than one type of audit.
Your website is an essential part of your business, and as such needs to be evaluated properly to make sure that it is performing in a way that enhances your online presence.
With this in mind, we wanted to provide you with the following six key areas to consider for your website audit.
1. SEO & Organic Reach Audit
Although the face of SEO has changed over the years, it is still an important factor to consider for your site success. Even if your main focus is not on obtaining clients and prospects through search, it is important that you are not invisible. Therefore, how your website fares in organic search is a major part of a proper website audit. A critical part of making improvements to your site, not only from a strategic perspective but also to find opportunities, is understanding the traffic to your site and the rankings and keywords that deliver this traffic. This audit should provide you with information about what is driving traffic to your site, helping you to plan for further growth.
2. Paid Visibility Audit
Since most organic and paid campaigns are usually run separately from each other, a paid visibility audit is key to understanding if your ad spend is targeting the right keywords. By auditing your website’s paid campaigns, you will gain an insight into what keywords are generating visitors to your site as well as the cost of those visits.
3. Technical Audit
The usability and functionality of your website matters more today than in the past. Not only are users becoming smarter and demanding more from your site, but search engines give preference to websites that are technically sound. This includes such technical elements as page load speed, optimization of images, content to code ratio, etc. And given the importance of mobile responsiveness these days, remember that you must review the technical foundation of your website for both desktop and mobile users.
4. Backlink Profile Audit
We all know that backlinks are important, even if not all of us know exactly what that means or how they work. Learning about the health of your backlinks is often overlooked in a website audit. But the quality and the origin of these links to your website are very important to establish your websites authority, and Google’s ranking algorithm has placed a lot of emphasis on a website’s link profile. But getting authoritative, quality back links has become more and more difficult. Discovering where your own links are coming from can help give you a perspective of just how authoritative your website is in the eyes of the search engines.
5. Competitor Audit
Are you looking for a report, or do you want an audit? You can’t have an audit without having something to compare to. When enlisting the services of someone for your website audit, ensure that they include a competitive audit that will allow you to compare your website among your competitors. This may give you awareness of online competitors that you were previously unaware of. It should also give you a better idea of how well you compare among your competitors; understanding how strong their online presence is can help you identify areas to improve your own online presence.
6. Local Audit
It’s important that you have accurate business information available on your website. Lack of information, or wrong information, can cost you business. A local audit shows existing local profiles, and gives you the opportunity to identify any problems that could be turning customers away.
Without question, your website is an important part of your business. Regardless of whether you’re B2B or B2C, a properly functioning website is critical to help acquire and retain customers. By ensuring that your website has been reviewed for these 6 six key elements, you can ensure that your website will perform well and help grow your business.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
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