Using A/B Testing For Better Results

a-b testing

Your email campaigns can probably do better.

Do you use A/B testing?

We all know that subject lines, just like headlines, are the key to better open rates. A snappy subject line will create intrigue and draw your reader in, eager to learn more. But how do you know what subject line gets the best results?

That’s where A/B testing (sometimes called split testing) comes in.

Learn 4 ways to improve your split testing now.

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How To Improve Client Retention

client retention

Are you retaining your customers?

Want to learn how to keep more of them loyal to you?

Getting clients can be hard – and expensive! So once you have obtained that client, doesn’t it make sense to do your very best to keep them? Today, we want to share with you 5 questions to ask yourself that will increase your client retention.

5 tips to improve your retention rates.

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5 Tips For Happy Customers

happy customers

Do you know how to make happy customers?

Don’t scare them away.

It’s no surprise to anyone that more and more shopping – whether for products or services – is taking place online.

And as technology continues to evolve, be sure you are taking steps to ensure that visitors to your site are having a great experience to avoid sending them to your competitor.

Today, we reveal 5 tips to keep your online customers happy.

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Better Email Open Rates – Part 3

conversions

What’s the purpose of email marketing?

Why, conversions of course!

Let’s be realistic. The main reason that we utilize email marketing it to get our subscribers to do something. At the end of the day, we are looking for people to engage. Our final video in this series helps understand the magic of converting subscribers.

7 tips for email conversion.

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Better Email Open Rates – Part 2

write engaging content

Here’s a secret to getting better email open rates.

Write engaging content!

One of the best ways to improve your email open rates is to make sure that you are writing about things that your subscribers want to read. If you are regularly providing quality content, your open rates will improve, even if you don’t have the best subject line.

Today, we give 7 tips to help you write engaging content.

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Better Email Open Rates – Part 1

email open rate

Are your emails being opened?

Sending emails is not enough.

If you are emailing your clients and prospects, it’s not enough just to send an email. It doesn’t do any good if they aren’t opening your emails! To help improve your email open rates, we have prepared a 3 part series.

Today, we give 7 tips to help you write engaging subject lines.

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Marketing Without Breaking The Bank

setting a marketing budget

When setting a marketing budget, be aware that yes, it’s possible to market without breaking the bank.

Marketing does not have to cost a lot.

Avoiding shiny object syndrome can be difficult, but can also be costly. Making a plan and being strategic about your marketing is the best way to get the biggest bang for your buck.

Watch and learn 6 ways to market your business without overspending.

Today’s explainer video shows how to market and not break the bank.

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Measuring Your ROI

measuring roi

Measuring ROI is not always easy!

But knowing how well your campaigns are doing is imperative to your success.

Measuring the results of any marketing campaign is important on many levels. You need to know what is working and what isn’t. And you need to know what is giving you the most value.

Calculating ROI can be tricky.

Today’s explainer video explains different ways to measure your ROI; a simple and a more detailed calculation.

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Evaluating Your Email Campaigns

email campaigns

How do you evaluate your email campaigns?

…or, maybe a better question – do you evaluate your email campaigns?

There is no denying that email is still a valuable part of any marketing strategy, whether to seek out new business or to communicate with current customers.

But many times, people don’t evaluate their campaigns.

And without evaluating them, you won’t know what is working.

Today’s explainer video provides a blueprint to help you evaluate your email marketing campaigns.

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How To Allocate A Search Budget

search

Google PPC or Search PPC?

It can be difficult to know what to choose!

Paid search can definitely help augment organic search results. But often, it can be difficult to decide what channel to use and stay within your budget.

There is no right or wrong answer.

Today’s explainer video will help outline how to make that decision.

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