How Much Should I Spend on Digital Marketing?

digital marketing budget

What is your digital marketing budget?

Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is effective in more ways than one. It leads to better and faster return on investment, enhances the company’s overall image, and increases your customer base on the Web.

It’s recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages.

Your budget will depend on many factors:

– What you are selling
– How intense the competition is
– How easy or difficult it is to find potential customers
– How important brand exposure is to you
– Your business type
– Your profit margin
– Your growth plans

It will take much testing to determine an optimum online marketing cost, and it is best to consult an expert. However, spending less than 10% of your available monthly profit is not going to make much of an impact on your competition. This is especially true if your business is in its growth stage when you need to invest heavily in the strategy and tools that will promote, sell and create revenue.

How much of your available profit do you re-invest in digital marketing?

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How Much Should Your Marketing Budget Be?

marketing budget allocation

It’s important to set a budget for marketing.

Do you have a set rule for marketing budget allocation?

Or do you just allocate marketing whatever is left after all of the projected business expenses for the year have been set?

USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to smash it hard in the marketplace.

A survey from the CMO Council, on the other hand, comes with similar results with 74% percent of marketers allocating 4% to 6% of their annual gross revenue to marketing, while only 2% apportion more than 20%.

The size of your marketing budget will fuel your marketing efforts, and so if you’re in a very competitive industry, and most especially if you’re in the early stages of your business, then you should really have a strong budget.

How do you structure your marketing budget?

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Marketing Without Breaking The Bank

setting a marketing budget

When setting a marketing budget, be aware that yes, it’s possible to market without breaking the bank.

Marketing does not have to cost a lot.

Avoiding shiny object syndrome can be difficult, but can also be costly. Making a plan and being strategic about your marketing is the best way to get the biggest bang for your buck.

Watch and learn 6 ways to market your business without overspending.

Today’s explainer video shows how to market and not break the bank.

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Watch our video now, or watch on YouTube.

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Set Your Marketing Budget

marketing budget

Have you set your marketing budget?

Be sure to find the sweet spot!

Without setting a marketing budget, you are just flying by the seat of your pants. Too often, too many business owners claim that marketing just doesn’t work. Well, the reality is, it didn’t work because you didn’t plan properly – and that includes setting an appropriate budget!

Today, our Marketing In A Minute video series points out why you MUST set a budget to be successful in your marketing efforts.

Please join us now, and consider subscribing to our channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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