An online media kit is a great way to launch a public relations campaign.
It provides the opportunity for your prospects and the media to get a closer look at you and your business.
Additionally, it makes it simple to capture the attention of online and offline journalists, bloggers, event hosts and even radio show producers, allowing them ease of contact in order to draw attention to you and your business. And, it never hurts to show that you are media friendly and media savvy.
Be sure to dedicate a separate page on your website to your media kit. You can call this page Media, or Press or Media Kit, ensuring ease of navigation to the page. Also, be sure to use file formats that work across various platforms, browsers and computers, such as PDF files.
A properly designed media kit is generally comprised of the following six main components: Read more