There are many reasons why you should be using video to help market your business.
But for the purposes of this article, let’s focus on the top seven:
1. It works!
Those of you who have been following my articles and post page for the past year have seen me struggle with video. Like most of us, I’m not the biggest fan of the camera and was concerned about getting my face out there in front of everyone. But the reality is, video works! So it’s important to “get over yourself” and start integrating video into your marketing plan.
2. It’s powerful.
Video is clearly one of the most powerful ways we have to deliver our messages to our clients and prospects, and to ignore it is to miss out on a huge opportunity to market your business and get in front of more prospects.
3. It’s social.
Video has also become much easier to integrate into the major social media marketing platforms. Facebook, Twitter, LinkedIn, Instagram… All these platforms allow you to incorporate video to share with your friends and followers. And you’ll find that many people are willing to share video content with their network.
4. SEO value.
Video is extremely effective for SEO. Indeed, video ranks higher than any other online communication method. And although SEO, and its attendant algorithms, continues to morph, it is still an important factor in being found online. We all know that YouTube is owned by Google, and we all know that Google is still the world’s number one search engine. But did you know that YouTube is the world’s second largest search engine. With over 1 billion users and many billions of views every day, YouTube actually reaches more people between the ages of 18 and 49 than any cable network in the United States.
5. It’s a preferred medium.
Video has quickly become a preferred marketing tool because it delivers information in a way that is easy for our brains to process. It has the benefit of demonstrating, not simply outlining, how to do, use, or implement a product or service.
6. It’s personal.
Another benefit of video is that it humanizes online experiences for people. Through the production and delivery of video to your clients and prospects, you are no longer the faceless entity behind a website. This experience helps people engage more personally, increasing loyalty and cementing your brand in the minds of your viewers.
7. It’s entertaining.
And let’s not forget about the entertainment value of video. Even if you are providing a demonstration video, your message will be accepted much better by your audience than the written word. Through the active stimulating the visual and auditory senses of your viewers, you are able to engage them in a much more significant fashion. Additionally, providing an entertaining, educational, or informational video can reach huge audiences on a global basis, increasing your reach and your authority in ways that were previously prohibitive.
Until recently, most people obtained their visual and auditory stimulus through the television. Big brands bought commercial timeslots, which are expensive to produce and expensive to deliver to the viewer. But now, and in ever increasing numbers, people are choosing to stream their visual content, and are able to pick and choose what they want to watch, when they want to watch it. So why not start to create your own visual content and get in front of your preferred audience.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
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