Many studies have been conducted and many reports exist regarding the issue of body language. It’s no secret that our actions do often speak louder than words, sometimes revealing emotions and feelings that we were hoping to keep subdued.
The concept of body language, properly applied, can be a useful tool for marketers. Observing how a prospect is responding to what is being said can reveal important clues to help the astute marketer gauged the interest of the prospect.
My friend and colleague, Patty Miller, shared a video on LinkedIn speaking to this issue. The video is called five proven tactics to read body language. (You can find my interview on YouTube with Patty here! Or here, if you prefer a podcast)
Watch the Video here:
So although this short video may appear to be a bit simplistic, it does clearly identify five key areas that anyone can observe to help read their audiences interest and engagement levels.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
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Okay, even though the season is not yet officially over, Labor Day always seems to signal that summer is now a thing of the past. Now that holidays are over and kids are back in school, everybody seems to be getting back to business.
And now that we’re back to business, it’s a good time to focus on how to properly market your business. Last year we created a video series that presented five proven strategies to market your business. These strategies include things like building your brand, networking, using social media, etc. As we march forward for the final third of the calendar year, take a few minutes to check out our videos and see if you are utilizing all of these marketing tools to your advantage.
Do you have fear of failure – or a fear of success?
Did you know that those issues are actually one and the same?
Today, we’re posting the final installment of our Entrepreneur Series. In this webcast, we discuss how fear of failure/success can hold you back from achieving your goals.
Join our webinar to see how to overcome these issues and help your business flourish.
It’s been about a month since we posted a link to the Entrepreneur Series that we are working on with Frank Thomas, of the Small Business Tips Show.
Today, we’re posting the third installment of this series, and it’s all about a business plan.
When recording the webcast on this topic, Frank and I quickly discovered that it is a topic that requires a lot of depth and a lot of discussion. Rather than just skipping over some high points, we decided to create a two-part series.
Now, I know there’s been some talk lately about whether you actually need a business plan or not. But, call me old-fashioned, I still maintain that your business plan provides the foundation upon which your business is constructed.
So check out part one now…and stay tuned. We’ll be posting part two in a couple of days.
Today, we continue our new Entrepreneur Series by discussing the issue of paralysis by analysis.
I’m sure we have all been guilty of this at one time or another. We have an idea, create a plan and get all the back end prepared, and then? We do nothing with it, or shift views, or something…
What makes us do this, and how can we avoid it? Join Frank Thomas and me as we explore this aspect of human nature and talk about ways to avoid falling into this trap.
Those of you who have been following my articles and posts are very well aware of my comments about utilizing video to help market your business.
It’s true that a picture says 1000 words, and video has eclipsed many other forms of communication as the preferred option. And although there are various options for streaming your video, YouTube remains the overall champion.
We all know that YouTube is owned by Google. And we also all know that Google is the number one search engine. YouTube, as an extension of Google, enhances your search results even more.
But, beyond the SEO advantages, YouTube has been around long enough that it is the most popular choice.
Who among us hasn’t Googled YouTube to discover various “how to” videos? I nearly threw out a couple of lamps because the switches weren’t working; a quick search and a three minute video solved that issue. I quickly learned how to replace the switch in the lamps, and now the lamps are working just like new.
So, despite the fact that I had to get used to being in front of a camera and get over my reluctance to be on video, I embraced the concept of producing videos to provide marketing strategies and tips, albeit in an abbreviated version, to all of you.
Therefore, it is no surprise that I nearly had a heart attack little over a month ago when I visited my YouTube channel only to read the dreaded words “channel has no content”!
After regaining my breath, I contacted my techie guy who went into the back end of my channel. He discovered that YouTube had done some updates and had created a new way for channels to display their content. He helped me to restructure the design and layout of the channel, and everything was quickly back to “business as usual”.
The new design features offered by YouTube, in my opinion, are brilliant. You can now structure the video navigation to make it easier for your visitors, and it can be set up so your most recent video shows in the current window. It also allows a special feature for new visitors to the channel, allowing for an introductory or a welcome video.
And that is what I have provided for today’s post: a new video welcoming new visitors to my channel. If you have been on the channel in the past, please check it out anyway, as I explain a little bit about why it is that we are doing these videos and what you can expect to get from. And, if you haven’t already subscribed to our channel, please do so to ensure that you don’t miss any of our new videos.
Welcome! Today we are posting our introductory video for our new series for entrepreneurs.
As you know, I am a regular co-host on the Small Business Tips Show with Frank Thomas. We have developed a number of podcasts and webinars designed to help small business owners build a successful business. Out of this process, we discovered that many of you were looking for something that would help identify and walk through the steps required to build, maintain, and grow your business. Our answer was to create the Entrepreneur Series, and today we start with the ‘Jumpstart” video.
In this first video, we do a high level overview of the issues we will be presenting in the series. We discuss how roadblocks jump into the way, and how to overcome them. In our future videos, we drill down and dissect each component, so enjoy this video today, and be sure to check back as we publish the rest of the series.
To those of you in the financial services business, welcome to our “How To…” series!
This series will provide some marketing tips and strategies for different business sectors. Today, we start this series by giving some ideas to the financial services industry. If you work in any of the areas of this industry, you will want to watch it; if you work in another niche, you will still benefit.
Hi, Nancy Boisvert of Agapi Marketing & Consulting here and I wanted to talk to all of you professionals out there in the financial services industry today.
I know there are some you who are independents, but the larger portion of you do work under the umbrella of a larger corporation, and I do know that many times you folks tend to defer your marketing to the larger corporation. And that’s fine if that’s working for you. But I guess my question to you is, what is setting you apart from all the others? That comes down to branding. So what I’m going to discuss with you today is ways to set yourself apart from your competition.
I wanted to address just a handful of ideas, give you some tips and some ideas that perhaps you can implement.
Now, one of the things that we all know is that people like to do business with people that they like, know and trust. So, assuming that you’re getting a large portion of your prospects from a pool out there, and not necessarily from referral business, how do you get people to like, know and trust you?
Well, that boils down to, first of all, being seen as an expert in your field. And how do you do that? Well, there’s a handful of ways that you can look at doing that.
One of the things that you can do is set up your own YouTube channel. I’m doing this video here in my home office just to show you that you don’t need to be fancy, you don’t need a lot of expensive equipment, and you don’t need a studio to do it. What you need to do is shut your door, turn off your phones, get in front of your Webcam and share a little bit of your expertise and your knowledge with the people who are your target audience. So you can do that.
Another thing you can do is write a book. Now, don’t get intimidated; I’m not talking about writing “War and Peace”. I’m talking about putting together a 30 to 45-page book that you can sell on Amazon – or just give it away to your clients and prospects. But what I am suggesting is that if you do you have it published, that also helps enhance your reputation as an expert. If you don’t have time to do that, consider ghostwriter.
Another thing that you can do is send out newsletters on a monthly basis. Now, I know you’re governing company probably does have some sort of newsletter, some sort of monthly communication that they can provide, but again loses all that personal touch. If I know that you’re just one of 400 agents under the umbrella of specific Corporation, what is it that makes me want to stay with you or do business with you, instead of somebody down the road who has the same shingle? So, set yourself apart from your competitors.
Do “lunch and learns”. Bring in a handful of people once a month. Invite a dozen different people, bring in a guest speaker and present something and give people something that they’re going to remember. They’re going to have a lunch, they’re going to get some information, they’ll have some one-on-one time; a really, really great way to get people to build that trust factor with you.
So that’s just a handful of things that you can do.
What I’d like you to do is connect to my website. I’ve got a link here on this video. You can connect connector there. I’ve got a transcript of this video on there in case you wanted to print it off or some of the ideas. But what I’d really like you do is give me a call or drop me an email. No obligation. Let’s just explore what it is that you’re doing and let’s see if there’s some way that I can help you build your business and become more popular to your target audience out there.
So I’ll leave you with that. Thank you very much for watching the video and I look forward to hearing from you soon. Bye for now.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
