Tag: SEO

Drive More Foot Traffic to Your Local Business with an Online Presence

Nancy Boisvert Newsletter , , , ,
local business listings

There are many things you can do to get more traffic to your door.

One of the things that’s surprising is that many local ‘brick and mortar’ businesses don’t have, or don’t think they need local SEO, such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices more than ever.

People use their smartphones to do everything from ordering pizza, to finding out who has the best price on the car part they suddenly need. And while this is just a small example, you may or may not be surprised that many people go online to check to see if a business has what they need, what the prices are, if they are currently open.

They do these things before deciding to drop by a store!

There are many things that a local physical business can start doing besides having a website online so that they can be found easily by new prospective customers. Getting yourself listed on Google My Business is free, and the page is likely to get indexed very quickly since it is Google.

The next best thing to do is get listed on local directories and review sites. Many people are using these sites to check business reviews and will be able to find your business quickly.

Some other things that you want to be sure to do are building links from local news sources, establishing partnerships with other businesses and of course, utilizing search engine optimization using locally targeted keywords which very well could be easy to rank for.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Start Gaining More Customers Using SEO

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seo to get more customers

Use SEO to get more customers?

Tired of spending money on print ads, billboards, flyers, and more? Save money, and let us show you how to use SEO to gain more customers.

SEO stands for Search Engine Optimization and it’s a powerful resource for expanding your business. SEO allows your business to become visible to those who need your products and services.

Did you know that about 89% of consumers use search engines for making product decisions. So if you’re tired of finding customers, SEO will help you get found by customers.

How? When someone types in a search query on Google, Google matches that with millions of web pages in its database and shows the most relevant pages based on the user’s search text, context, intent, location, and hundreds of other signals.

SEO is a way of reaching more customers behind the comfort of a computer or mobile device. Tap into this power by allowing us to help you optimize your website.

SEO can be utilized to target your ideal customer and increase your brand’s visibility on search engines because the more visible you are the more extensive your brand’s reach becomes. Let Google help your potential customers find you.

Stop wasting money and start saving today by utilizing SEO in your business!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your Business Needs SEO, Whether You Understand its Complexity or Not.

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ranking factors

Does SEO Confuse You?

You are not alone.

SEO is a complex process, indeed. Google has over 200 ranking factors!

Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study:

– Between the top 3rd and 20th position in Google search results, there is a 45% difference in content length.
– Between the 1st and 10th positions, there is a 10,000 difference in referring domains.

Content and backlinks are extremely important in SEO.

Reach out if you need SEO explained to you from a perspective that you care about without the technobabble. That is, how it will affect your bottom line.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How PPC can Compliment SEO for Better Results

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using ppc with seo

There are many reasons why you should use AdWords Pay-per-click Marketing:

1. It’s an effective way to achieve instant traffic
2. It’s cost-effective
3. It gives you fast, measurable results

However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how.

1. PPC only keeps the traffic flowing for however long you keep it running, but there’s no reason its usefulness should stop there.

2. That data gathered from the PPC campaign will tell you what keywords are and aren’t effective. You can then use this data to form your SEO strategy.

With PPC, we can:

1. Use PPC data to find out your best performing keywords, copy and landing pages.
2. Compare Google Console data to PPC data for keywords intelligence.

Analyzing PPC data and drawing out a strategy can be overwhelming for a business owner like you!  That’s why we’re here to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How To Make Your Business Stand Out from the Crowd

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reputation management

Want to stand out from the crowd? Reputation management can help.

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing to validate your potential customer’s decision to buy from you!

At Agapi Marketing & Consulting Ltd. we want to help you ensure that you are delivering the best version of your business to the customer!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

SEO Campaign Not Working? 3 Things Your SEO Provider Should be Doing for Your Business

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seo provider

If your search engine optimization campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business.

Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.

The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.

Here are 3 key things that the best SEO providers do for the businesses they serve.

1. Top providers perform SEO audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.

2. Good providers provide SEO blueprints. SEO Blueprints lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should.

3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.

At Agapi Marketing & Consulting Ltd., we do all three.  Our experts are here to help you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Two Ways to Make Your Business More Visible Today!

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paid ads

Paid ads increase your visibility online.

You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic?

On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords!

1.Google Adwords

Skip the wait, Google Adwords will allow you to see a rise in the traffic on your site within one or two days! You will need to create a strong copy, a target audience, the correct bid, and proper optimization. Then you will be able to watch your targeted customers build up the traffic on your site.

Having a Facebook page is a great step for your business, but it can also take a year or even longer to build a strong presence on the social media site. Even after you build a following it can still be hard to reach new customers, unless you are using Facebook Ads!

2. Facebook Ads

Facebook ads not only allow you to become more visible, they allow you to be seen by your target audience. You get to choose your audience by location, age, gender, and interest. With these highly specific targeting tools, you no longer waste your advertising spending on people outside of your target audience. You can even send viewers straight to your website from the ad.

For more information on getting new traffic, visit us today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Stop Spending Money on Traditional Advertising and Start Gaining More Customers!

Nancy Boisvert Newsletter , , , , ,
seo

Traditional advertising or SEO?

Tired of spending money on print ads, billboards, flyers, and more?

Save money, and let our expertise show you how to use SEO to gain more customers.

SEO stands for Search Engine Optimization and is a powerful resource for expanding your business. SEO allows your business to become visible to those who need your products and services.

Did you know that about 89% of consumers use search engines for making product decisions. So if you’re tired of digging for customers, SEO will help you get found.

How? When someone types in a search query on Google, Google matches that with millions of web pages in its database and shows the most relevant pages based on the user’s search text, context, intent, location, and hundreds of other signals.

SEO is a way of reaching more customers behind the comfort of a computer or mobile device. Tap into this power by allowing us to help you optimize your website.

SEO can be utilized to target your ideal customer and increase your brand’s visibility on search engines because the more visible you are the more extensive your brand’s reach becomes. Let Google help your potential customers find you.

Stop wasting money and start saving today by utilizing SEO in your business!

Give us a call today and start saving!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Google is Crawling Towards You, Are You Ready?

Nancy Boisvert Newsletter , , , , , ,
google

Have you ever searched for anything on Google? Of course, you have!

Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often you keep going all the way to the sixth or seventh page of search results (if you ever did) and then decide to make a purchase there.

You do NOT want your website to be on one of those high numbered pages when your potential customers are searching Google for the services that you offer!

You have spent many hours making sure that your website looks perfect, the conversion process is streamlined, and all of the information that your customers could ever want is right there waiting for them. So how do you get your awesome website onto that first page of results so that searchers will actually see it?

Become Google-Friendly!

Every website that exists is crawled by Google so that they can check out the content, the structure, and the intent. They take that information and index it so that when someone conducts a search they can offer the most relevant site. SEO ensures that your website is ready for Google to do it’s crawl so that your site will be visible when potential customers are searching. Finally letting the world see your great website and your great business.

For more information, or for help setting up your SEO, give us a call or drop us an email.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

The Truth About Content Marketing

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content marketing strategy

Even if you are using content marketing, you might still be missing the boat!

Much has been said about the value of content marketing in recent times. And, yes, most of it is true.

Search engine optimization has always been an important component of being found online. The ability to search has morphed over the years, creating a much easier and more functional way for web visitors to search for topics and items of interest to them.

But these improvements in search ability have been created by search engines changing the way they track information on the Internet. Algorithm changes, especially with Google (who still dominates the search engine world with approximately 87% of the search market), have changed the way that SEO marketers do their business – at least in a lot of cases.

In the early days of the Internet, people were encouraged to drop tons of keywords into their website copy, even if sometimes it didn’t even make that much sense. We were also encouraged to build backlinks to tons of websites, in the hopes of building authority.

Well, while the essence of these tools still works, the practicality of putting it into practice has shifted for the better.

While it’s still important to have backlinks, it’s more important that you have quality backlinks. If you have too many backlinks to questionable sites using questionable practices, this can actually harm your placement. And while keywords are still important, it’s important that they make sense, flow properly, and are used appropriately.

So, yes, content is king!

But make sure that your content is fresh, new, and relevant to your audience. Search engines are getting smarter and smarter and will penalize you if you are plagiarizing other content. There is nothing wrong with sharing someone else’s content on your site, but ensure that you are giving attribution and are sharing the information in a proper fashion.

Gone are the days of static sites. And by that I mean those sites that were built, put onto the Internet, and never updated. Adding new, fresh content on a regular basis is your best way to improve your ranking.

But what’s even more important than your search engine ranking?

Being relevant to your audience! By providing fresh content on a regular basis to your target audience, you will gain authority, followers, and-most importantly-respect.

So write often, post regularly and give something of value to your audience and you will win the battle to stay relevant and preserve your positioning.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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