Tag: search engine optimization

Search Engine Optimization: What’s Your ROI?

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search engine optimization

How’s your SEO working for you?

Are you getting a return on investment  on your search engine optimization campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, according to HubSpot, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge.

But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.

Here are 3 things that need to be in place in order to calculate ROI:

1. The right attribution model. Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.
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Search Engine Optimization: What Are You Getting Out Of It?

Nancy Boisvert Newsletter , , , , , ,
seo return on investment

Is your SEO strategy working?

Are you getting a return on investment on your search engine optimization campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot.

But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.

Here are 3 things that need to be in place in order to calculate ROI:

1. The right attribution model. Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.

2. Google Search Console and Google Analytics. You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI.

3. Marketing automation and CRM. These tools supplement website analytics data by providing data on individual buyers. This helps you ascertain the lifetime value of individual customers, which in turn help you determine the lifetime value of a particular marketing channel.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

SEO Campaign Not Working? Is Your SEO Provider Doing These 3 Things?

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best seo providers

Your SEO provider should be doing these three things.

If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right service provider for your business.

Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.

The industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.

Here are 3 key things that the best SEO providers do for the businesses they serve.

1. Top providers perform SEO audits. These audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.

2. Good providers provide SEO blueprints, which lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide strategy recommendations, and provide a backup plan in case things don’t go as well as they should.

3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Why An SEO Audit Is A Must

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importance of an seo audit

An SEO audit is the first step to optimization.

So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first.

Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. How often do you have an SEO audit done?

It is of extreme importance for you to gain an understanding of your SEO performance through an independent, objective, and unbiased SEO Audit.

Is your SEO performing well or not? Were benchmarks and goals set before the SEO campaign started?

Without an SEO Audit, you will not have a sound SEO strategy. Without a sound strategy, your SEO campaign will likely fall through, resulting in a complete waste of money.

Here’s some helpful information to give you an idea about the process and points that should be covered in an SEO Audit:

https://www.searchenginejournal.com/the-ultimate-seo-audit-checklist/
https://www.searchenginejournal.com/seo-site-audit-technical/

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Start Using SEO And Start Gaining More Customers!

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how SEO helps you get more customers

How SEO helps you get more customers.

Tired of spending money on print ads, billboards, flyers, and more? Save money, and let our experts show you how to use SEO to gain more customers.

SEO stands for Search Engine Optimization and is a powerful resource for expanding your business. It allows your business to become visible to those who need your products and services.

Did you know that about 89% of consumers use search engines for making product decisions. So if you’re tired of finding customers, SEO will help you get found by customers.

How? When someone types in a search query on Google, Google matches that with millions of web pages in its database and shows the most relevant pages based on the user’s search text, context, intent, location, and hundreds of other signals.

It’s is a way of reaching more customers behind the comfort of a computer or mobile device. Tap into this power by allowing us to help you optimize your website.

SEO can be utilized to target your ideal customer and increase your brand’s visibility on search engines because the more visible you are the more extensive your brand’s reach becomes. Let Google help your potential customers find you.

Stop wasting money and start saving today by utilizing SEO in your business!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Want to Discover the Keyword Strategy of your Competitors?

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Want to Discover the Keyword Strategy of your Competitors?

Understanding the keyword strategy of your competitors will give you a leg up.

Are your competitors way ahead of you when it comes to getting leads? Ever wondered how they do that? How come their website ranks so high? Why do you keep seeing their ads at the top of the page? It’s frustrating, isn’t it?

There is something that you can do about it.

Interested?

What if I told you that you can find out what their keyword strategy is and simply adapting their techniques for your business?

Just think, you can then add their effective keywords to your existing keywords without doing any exhausting, time-consuming research. Easy!

It’s easy if you know where to look. Click on these links to start immediately:

https://www.spyfu.com/
https://semrush.com
http://keywordeye.co.uk

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Is Your SEO Campaign Working? 3 Things Your SEO Provider Should be Doing for Your Business

Nancy Boisvert Newsletter , , , , ,
seo providers

Do you know if your SEO campaign is working?

If your search engine optimization campaign isn’t going as well as you’d hoped for, you may not have the right service provider for your business.

Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.

The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.

Here are 3 key things that the best providers do for the businesses they serve.

1. Top providers perform audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.

2. Good providers provide blueprints, which lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should.

3. The best providers maintain ongoing monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Make Your Business Stand Out from the Crowd

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how to make your business stand out

Want to know how to get your business to stand out from the crowd?

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing to validate your potential customer’s decision to buy from you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Optimize Your Website

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why optimize your website

Why do you need to optimize your website?

An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it.

Why is this important? Well, if Google can read your website correctly and interpret your content, it will understand the product or service that you are selling and present it to your potential customers searching on the Web.

So, how do you ensure your website is optimized? Certain basics need completing such as keyword research, great content, and some technical criteria that a consultant can help you with such as tags, architecture, crawlability, among many other things.

Every worthwhile endeavor takes some amount of effort. Such is the case with optimizing your website to gain more visibility and traffic.

Think about your own experience when searching for information or a particular product. You will most likely click on the top results on the first page never bothering to check the second page when a list of results appears on the screen that “matches” what you’re looking for.

In today’s fast-paced world, customers have access to more information than ever, and they want results quickly. This means that they will choose from the top of the list, which is where you want your site to be.

Optimizing your site can get you there. This ongoing process requires regular maintenance and changes.

SEO rapidly evolves, so keeping up with the changes with your SEO consultant will give you an edge over your competitors.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

An SEO Audit is a Must

Nancy Boisvert Newsletter , , , ,
seo audit

When did you last do an SEO audit?

So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first.

Forty-seven percent said in a survey that a full  audit should be conducted every six months. How often do you have an  audit done?

It is of extreme importance for you to gain an understanding of your SEO performance through an independent, objective, and unbiased audit.

Is your SEO performing well or not? Were benchmarks and goals set before the SEO campaign started?

Without an SEO sudit, you will not have a sound SEO strategy. Without a sound strategy, your SEO campaign will likely fall through, resulting in a complete waste of money.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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