What do users think of your ads?
Technology has changed the way that we target and advertise to our business prospects.
More and more, we are living in a digital world. And, more and more, we are relying on digital advertisements.
PPC (pay per click) and social media advertising have changed dramatically in the past few years. Learning to advertise online and to hone in on your ideal client is becoming easier, but it can still be tricky. Competitive keywords and business sectors can be very expensive and, if you don’t know what you’re doing, you can watch your online advertising budget evaporate before your eyes.
Because of this, it often makes sense to hire someone who is well-versed in online advertising.
But, as I always say, it is in your best interest to always know and understand a little bit about every function within your business to ensure that you are getting good value for your money. No, I’m not saying that you need to be an expert, but having a general understanding will ensure that no one is taking advantage of you.
One of the first things you must do is discover where your target audience is most likely to be reached in the global marketplace. Once you have determined this, determine a budget for your online advertising spend.
It is now possible to really drill down and hone the audience that will see your ads. But you still must find that balance between using the keywords that are most likely to get results, and how much it costs per click for those keywords.
Once you have figured out your target market and your daily spend, it is also important to create ads that will appeal to your target audience. After all, there’s no point in advertising online if people aren’t clicking and converting.
The following five questions will help you learn what people think of your ads:
1. What is the mindset of someone who comes across your ad for the first time?
If you understand a bit about the psychology and the motivation of the people you are trying to reach, you are more likely to create an ad that will attract their attention.
2. What is it that people notice about your ad?
Finding out what draws them in, and what they like and dislike will help you develop on and that is more likely to obtain clicks from your target audience and convert them to clients.
3. Are your ads appearing helpful or do they look “spammy”?
People are more likely to click on an ad that appeals to them in some way and is not overtly cramming a sale down your throat.
4. What is it about the design or the phrases that catches the user’s eye?
Remember that design will attract or repel, and make sure that your wording entices people to engage.
5. If you are using Google AdWords as part of your strategy, what entices users to click on your ad?
Google still dominates the land of search, and it can be difficult to be noticed, so make sure that you are designing your ad in a way that will be noticed.
A properly managed online advertising campaign can be very effective. But it can also take some time to determine what keywords and what strategy works best to attract and convert the appropriate audience. Allow about three months of trial and error before you expect a great ROI, but after you find what works, you can find this to be an effective advertising tool for your business.
Until next time…
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