Want to know how to get your business to stand out from the crowd?
SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.
Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.
All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.
Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.
With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!
As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!
Use reputation marketing to validate your potential customer’s decision to buy from you!
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
SEO is a complex process, indeed. Google has over 200 ranking factors!
Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study:
– Between the top 3rd and 20th position in Google search results, there is a 45% difference in content length.
– Between the 1st and 10th positions, there is a 10,000 difference in referring domains.
Content and backlinks are extremely important in SEO.
Reach out to me if you need SEO explained to you from a perspective that you care about without the technobabble. That is, how it will affect your bottom line.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
How do you know if your SEO provider is right for your business?
If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business.
Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.
The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.
Here are 3 key things that the best SEO providers do for the businesses they serve.
1. Top providers perform SEO audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.
2. Good providers provide SEO blueprints. SEO Blueprints lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should.
3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
As business owners, we must ensure that our marketing efforts are worthwhile.
We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns.
Having someone on your team that can analyze your website traffic data will help ensure that your efforts are worth every little bit of time and money you spend on marketing.
Installing Google Analytics makes acquiring this information easier than ever. Understanding this information will help you strategize and improve your marketing efforts.
Watch our video below or on YouTube for a recap, or continue reading below for our top 8 reasons to use Google Analytics.
Here are 8 simple ways to use Google Analytics to advance your business to next level:
1. Identify the Sources of Your Traffic
Use analytics to track the traffic on your website. This will help you understand what sources send the most traffic to your business.
2. Determine the Path that Leads to Conversions
Determine what pages are driving conversions for your business. Conversions could be making a sale, the download of a white paper, a filled out contact form on your website or one of many other actions that positively impact your business.
The quality of your traffic relies on if you’re bringing the right buyer personas to your website who are genuinely interested in your company’s offerings.
3. Understand Which Relevant Keywords Drive Traffic
Analytics informs you how your business is ranking for key search queries.
Ranking highly for the most important long-tail keyword phrases related to your business can drive quality visitors to your website on a regular basis, which is why marketing around these search phrases is essential for your business.
4. Understand Time on Site
Start by understanding how engaged your visitors are by using the engagement report to better understand their time on site.
The reason why this is so important is that the longer someone is on your website, the more likely they’ll perform an action with your business whether that’s a download, completing a transaction, etc.
5. View Multi-Channel Funnels to Locate Understand a Visitor’s Path
The multi-channel funnels report in Google Analytics is one of the most important to monitor. It provides an overview of the most common paths to conversions. Take a look at which funnels are driving the most activity for your business and try to spur more movement across these channels.
6. Know Which Device Users Drive Results
Improve the quality of your ongoing traffic by analyzing and catering to where your traffic is coming from –desktop, mobile or tablet devices.
7. New vs. Returning Visitors
This report is important to monitor regularly to see if your existing audience is continually returning to your website, while also informing your business of your audience growth over time as seen through new visitors.
Ideally, there should be a healthy balance of both new visitors and returning visitors to inform the quality of your website.
8. Manage Your Backlinks
This can help your business understand what websites are linking to your site, which is a major factor that Google and the other search engines take into consideration when ranking your website and driving traffic to your business.
Your backlink profile is a crucial factor to help ensure that only quality websites are linking to your business and that you’re building trust with your customers and the search engines.
Need to learn more about how to use Google Analytics to improve your website and your business?
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
Do you have the right SEO service provider for your business?
If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business.
Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.
The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.
Here are 3 key things that the best SEO providers do for the businesses they serve.
1. Top providers perform SEO audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.
2. Good providers provide SEO blueprints. SEO Blueprints lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should.
3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
SEO is a complex process, indeed. In fact, Google has over 200 ranking factors!
Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study:
– Between the top 3rd and 20th position in Google search results, there is a 45% difference in content length.
– Between the 1st and 10th positions, there is a 10,000 difference in referring domains.
Content and backlinks are extremely important in SEO.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic?
On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords!
1.Google Adwords
Skip the wait, Google Adwords will allow you to see a rise in the traffic on your site within one or two days! You will need to create a strong copy, a target audience, the correct bid, and proper optimization. Then you will be able to watch your targeted customers build up the traffic on your site.
Having a Facebook page is a great step for your business, but it can also take a year or even longer to build a strong presence on the social media site. Even after you build a following it can still be hard to reach new customers, unless you are using Facebook Ads!
2. Facebook Ads
Facebook ads not only allow you to become more visible, they allow you to be seen by your target audience. You get to choose your audience by location, age, gender, and interest. With these highly specific targeting tools, you no longer waste your advertising spending on people outside of your target audience. You can even send viewers straight to your website from the ad.
For more information on getting new traffic, visit us today.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
Does deciding how to allocate your search budget seem like a daunting task?
Should you use Google PPC or social PPC?
This question comes up often, especially amongst entrepreneurs and small business owners who are trying to manage their online marketing budgets themselves.
There is of course no right answer, and it’s hard to know right off the bat which of these avenues will provide the best return on your investment. Therefore, let’s take a look at a couple of determining factors to help make your decision.
First of all, like every other marketing initiative, you must identify your goals and the metrics you will use to measure the success or failure of your undertaking. What is the purpose of your online campaign? Are you looking for an awareness campaign that will generate clicks to your page? Is your focus on getting leads? Are you looking to advertise at the lowest possible cost per lead? Or maybe you’re simply looking to increase your following on various social media platforms.
Once you’ve identified and clarified your goals, see which platform is the best fit for your target audience. Based on what your product or service offering is, some social media channels make more sense than others. For example, LinkedIn is more of a business/professional network, as opposed to Facebook or Twitter which are more social in nature.
The next thing to do is to define your budget. Paid search has improved greatly over the years, and allows you to drill down to a finite definition of your target audience. And, in some cases, you can even designate what times of day your ad will appear. Remember that some of your keywords may be more competitive than others, and more competitive they are the more expensive they will be. Remember to set your daily spend a limit so that you do not blow your budget.
Once you got this figured out, my best advice is to run a small test campaign. Allocate a small portion of your budget to each of the areas that you have determined are a good fit for your target audience and run the test campaign for three days to a week. Check your metrics on each platform to determine which is working the best for you. Once you have learned what is working, focus your efforts on that area.
Remember that there may be a benefit to advertising on a specific platform even if it’s not the most inexpensive choice. Organic search rankings can be augmented by paid search ads, regardless of whether it is on social media platforms or on search engines. Weigh the pros and cons; only you know if the cost of running a small paid campaign will help you attain your goals.
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
There are tons of articles out there about paid search. SEO, Adwords, display ads, paid ads on social media… We’ve heard and read about them all. And, done properly, any and all of these methods can be effective and done with in a pre-set budget.
But prior to the development of these methods and the incarnation of the tens of thousands of companies and individuals who provide these services, there was something called organic search.
Organic search is simply being found online without paying for positioning on search engines. In other words, as defined by Wikipedia, “Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.”
Of course, even organic search requires a strategy in order to show up on the listings. However, these tactics can be undertaken without the need to hire outside help.
Search engines obviously require input data that allows your company to be found. Things like keywords and backlinks are still important, but can be created through website design and data, clever content, and having your site backlinked to other sources, which helps determine the popularity of your site.
Review the following four questions to find out how users discover your company through organic search:
1. When searching for your keywords, what do users notice first: your website, your ads, or your competitors? If they are finding your ads, it proves that your paid advertising is working, but says little about your organic search. If they’re finding your competitors first, it’s definitely time to review your site and your content to make sure that you are targeting the appropriate keywords for your business. If they’re finding your website first, you are getting good organic search results.
2. What words are standing out to users on the Google search page results? Regardless of whether your site is being found on the first two pages of search engine results, review the words that are showing up on the results and make sure that you are using the words and terms that are being found.
3. If, and when, users are clicking on your link what do they expect to find? Make sure that you are using keywords that are appropriate to your business. Falsifying your content to gain organic search results is not the way to go. Users will be upset at what is a thinly veiled attempt to gain traffic and will boycott your site.
4. Does your landing page (or homepage) meet the users’ expectations? As mentioned above, make sure that you are being found by users who are entering a search query that is true to your business. You have only a matter of seconds to capture the attention of a visitor to your site. If they are not drawn to keywords and content that matches their interest, they’ll move on to the next search result.
Organic search results are an important part of online business success. Make sure that you don’t neglect this function. Keep your content fresh and current; both search engines and users are looking for this!
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.
If you like the information you are receiving, please consider forwarding this post.
