How’s your SEO working for you?

Are you getting a return on investment  on your search engine optimization campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, according to HubSpot, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge.

But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.

Here are 3 things that need to be in place in order to calculate ROI:

1. The right attribution model. Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.

2. Google Search Console and Google Analytics. You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI.

3. Marketing automation and CRM. These tools supplement website analytics data by providing data on individual buyers. This helps you ascertain the lifetime value of individual customers, which in turn help you determine the lifetime value of a particular marketing channel.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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