Tag: PPC

Want Digital Dominance? Pay-per-click Advertising is the Key

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Want Digital Dominance? Pay-per-click Advertising is the Key

Looking for digital dominance?

So you’re a new business that has launched online, or a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things you need to know. This includes but isn’t limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

The Benefits of Online Advertising vs. Traditional Advertising

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benefits of online advertising

There are several benefits to online advertising vs. traditional model.

One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can be quite expensive for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.60 cents.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns. There is a lot of competition, and you need every bit of experience you can get on your side.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How PPC can Compliment SEO for Better Results

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using ppc with seo

There are many reasons why you should use AdWords Pay-per-click Marketing:

1. It’s an effective way to achieve instant traffic
2. It’s cost-effective
3. It gives you fast, measurable results

However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how.

1. PPC only keeps the traffic flowing for however long you keep it running, but there’s no reason its usefulness should stop there.

2. That data gathered from the PPC campaign will tell you what keywords are and aren’t effective. You can then use this data to form your SEO strategy.

With PPC, we can:

1. Use PPC data to find out your best performing keywords, copy and landing pages.
2. Compare Google Console data to PPC data for keywords intelligence.

Analyzing PPC data and drawing out a strategy can be overwhelming for a business owner like you!  That’s why we’re here to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Online Advertising Benefits Over Traditional Advertising

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online advertising benefits

There are many benefits to doing online advertising over the traditional model.

One of those is the cost difference between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.63 cents for display ads.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.

There is a lot of competition, and you need every bit of experience you can get on your side.

If you would like to learn more about setting up a successful online advertising campaign, let us know.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your Small Business Can’t Afford to Make these Online Advertising Mistakes

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online advertising mistakes

Don’t make these online advertising mistakes.

Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns haven’t been paying off?

At Agapi Marketing & Consulting Ltd., we are familiar with hundreds of successful PPC campaigns. Take our advice: Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs:

Launching a Campaign Without a Clear Strategy

It’s impossible to measure success without defining clear goals. Ask yourself these two questions: What is your primary goal for this campaign? Who is your target market to reach that goal? Then set up an action plan of specific tasks that will help you reach success.

Taking a “Do-it-all” Approach

As you may already know, PPC marketing is much more complex than it seems. You need to make sure that you have access to a digital marketing consultant.

Effective campaigns address the 3 basic types of PPC traffic separately: search traffic, display traffic, and social traffic. Delivering different ad experiences to each type of traffic increases your odds of success.

Failure to Identify a Realistic Budget

Think of your first few campaigns as tests. They may not be profitable, because you don’t know what will work and what won’t. Your budget shouldn’t be too low or too high. Your budget should be enough to test your campaign for future optimization.

Having Unrealistic Expectations

You may expect to see immediate results from your PPC ad campaign, especially if your website is optimized for SEO. Be patient for the first few weeks of your new campaign.

Not Testing Your Conversion Funnel

Make sure everything is working correctly by using test users. Have them experiment, use the site to perform tasks, and don’t forget to have them test the site from a variety of devices!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Making Effective Online Ads

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digital advertising

Digital advertising can be tricky!

It can also be expensive and ineffective.

But, done properly, online advertising can be extremely effective as well.

Google AdWords, PPC, social media advertisements… these are all ways to promote your business online. However, if you don’t know what you are doing, you can quickly spend too much money and get too little (or no) ROI.

That’s why we prepared this video for you.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

How To Allocate A Search Budget

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search

Google PPC or Search PPC?

It can be difficult to know what to choose!

Paid search can definitely help augment organic search results. But often, it can be difficult to decide what channel to use and stay within your budget.

There is no right or wrong answer.

Today’s explainer video will help outline how to make that decision.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Allocating Your Search Budget

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search budget

Does deciding how to allocate your search budget seem like a daunting task?

Should you use Google PPC or social PPC?

This question comes up often, especially amongst entrepreneurs and small business owners who are trying to manage their online marketing budgets themselves.

There is of course no right answer, and it’s hard to know right off the bat which of these avenues will provide the best return on your investment. Therefore, let’s take a look at a couple of determining factors to help make your decision.

First of all, like every other marketing initiative, you must identify your goals and the metrics you will use to measure the success or failure of your undertaking. What is the purpose of your online campaign? Are you looking for an awareness campaign that will generate clicks to your page? Is your focus on getting leads? Are you looking to advertise at the lowest possible cost per lead? Or maybe you’re simply looking to increase your following on various social media platforms.

Once you’ve identified and clarified your goals, see which platform is the best fit for your target audience. Based on what your product or service offering is, some social media channels make more sense than others. For example, LinkedIn is more of a business/professional network, as opposed to Facebook or Twitter which are more social in nature.

The next thing to do is to define your budget. Paid search has improved greatly over the years, and allows you to drill down to a finite definition of your target audience. And, in some cases, you can even designate what times of day your ad will appear. Remember that some of your keywords may be more competitive than others, and more competitive they are the more expensive they will be. Remember to set your daily spend a limit so that you do not blow your budget.

Once you got this figured out, my best advice is to run a small test campaign. Allocate a small portion of your budget to each of the areas that you have determined are a good fit for your target audience and run the test campaign for three days to a week. Check your metrics on each platform to determine which is working the best for you. Once you have learned what is working, focus your efforts on that area.

Remember that there may be a benefit to advertising on a specific platform even if it’s not the most inexpensive choice. Organic search rankings can be augmented by paid search ads, regardless of whether it is on social media platforms or on search engines. Weigh the pros and cons; only you know if the cost of running a small paid campaign will help you attain your goals.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

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