There are several benefits to online advertising vs. traditional model.
One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can be quite expensive for a single 30-second spot.
Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.60 cents.
With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.
However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.
You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.
Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.
Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.
But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns. There is a lot of competition, and you need every bit of experience you can get on your side.
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