Tag: online advertising

How to Drive More Foot Traffic to Your Local Business with an Online Presence

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foot traffic

There are many things you can do to get more foot traffic to your door.

One of the things that’s surprising is that many local physical businesses don’t have, or don’t think they need, local SEO such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices more than ever.

People use their smartphones to do everything from ordering pizza, to finding out who has the best price on the car part they suddenly need. And while this is just a small example, you may or may not be surprised that many people go online to check to see if a business has what they need, what the prices are, if they are currently open.

They do these things before deciding to drop by a store!

There are many things that a local physical business can start doing besides having a website online so that they can be found easily by new prospective customers. Getting yourself listed on Google My Business is free, and the page is likely to get indexed very quickly since it is Google.

The next best thing to do is get listed on local directories and review sites. Many people are using these sites to check business reviews and will be able to find your business quickly.

Some other things that you want to be sure to do are building links from local news sources, establishing partnerships with other businesses and of course, utilizing search engine optimization using locally targeted keywords which very well could be easy to rank for.

If all this sounds great to you, and you need more information on how to get started, then know that we can help you get your business in the important places that matter most and help increase your foot traffic.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Online Ad Pricing Models: Which is Best for Your Business?

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What ad pricing model is best for your business?

Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from.

Here are 6:

1. Cost-per-click (CPC) – you pay for every click
2. Cost-per-mille (CPM) – you pay for every thousand ad impressions
3. Cost-per-mille-views (CPMV) – you pay for 1,000 viewed only ad impressions
4. Cost-per-interaction (CPI) – you pay when a user interacts with your ad, such as installing an app
5. Cost-per-lead (CPL) – you pay based on leads acquired
6. Cost-per-action (CPA) – you pay for a defined action, such as a user buying your product

Cost-per-click (CPC) and cost-per-mille (CPM) are the most common models, and an increased focus on performance-based advertising has increased the popularity of cost-per-action (CPA) and cost-per-lead (CPL) models, but they may or may not be the right fit for your business.

It’s important to evaluate which model is best for your business. Each type has different strengths, some of which may align better with your business’s goals. It may be useful to consider what growth stage your business is currently in, as well as where you want to go. And, of course, consider which is the best platform to use based on your business’s unique needs and goals.

At Agapi Marketing & Consulting Ltd., we can help you answer these questions, find the pricing model and online advertising strategies that work best for you, and more.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Digital Advertising Pays Off: How to Find the Platform that Works Best for You?

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Confused about which online advertising platform is best for you?

Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering which platform is right for you and your business? And, where should you start?

One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share.

Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good.

For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune.

If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front of their impressive user bases) include Twitter, YouTube, Instagram, Pinterest, and Snapchat.

Search advertising platforms get your business priority placements whenever someone makes a search. While Google AdWords is the leader in search advertising, Bing Ads is also a strong option. The widely used pricing model in search advertising is CPC (cost-per-click), where you only pay when your ad gets clicked.

The third main type of platform is display advertising.

There are many options and variables to consider. Feeling overwhelmed? We can help you navigate the options!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Your Small Business Can’t Afford to Make these Online Advertising Mistakes

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online advertising mistakes

Don’t make these online advertising mistakes.

Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns haven’t been paying off?

At Agapi Marketing & Consulting Ltd., we are familiar with hundreds of successful PPC campaigns. Take our advice: Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs:

Launching a Campaign Without a Clear Strategy

It’s impossible to measure success without defining clear goals. Ask yourself these two questions: What is your primary goal for this campaign? Who is your target market to reach that goal? Then set up an action plan of specific tasks that will help you reach success.

Taking a “Do-it-all” Approach

As you may already know, PPC marketing is much more complex than it seems. You need to make sure that you have access to a digital marketing consultant.

Effective campaigns address the 3 basic types of PPC traffic separately: search traffic, display traffic, and social traffic. Delivering different ad experiences to each type of traffic increases your odds of success.

Failure to Identify a Realistic Budget

Think of your first few campaigns as tests. They may not be profitable, because you don’t know what will work and what won’t. Your budget shouldn’t be too low or too high. Your budget should be enough to test your campaign for future optimization.

Having Unrealistic Expectations

You may expect to see immediate results from your PPC ad campaign, especially if your website is optimized for SEO. Be patient for the first few weeks of your new campaign.

Not Testing Your Conversion Funnel

Make sure everything is working correctly by using test users. Have them experiment, use the site to perform tasks, and don’t forget to have them test the site from a variety of devices!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Optimize Your Ads To Grab Attention and Raise CTR

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click through rates

When you’re running ads on Facebook, AdWords, or LinkedIn your copy needs to be able to stand out among all of the competition that is surrounding it.

And we want to help you make your ads grab your target’s attention and get you as many clicks as possible!

Here’s a few of the tactics we use to increase click through rates:

Offer Promotions and Incentives in the Headline

Grab attention right away by showing the potential customer exactly what you are offering them. Set yourself apart from the start by showing that your business is the best value.

Use Deadlines for Your Offers

Create a sense of urgency for your targets by showing that they have a limited amount of time to click on your page and take part in that offer. Using AdWords you can even set up a countdown within your ad, which will motivate your potential customer to click so that they don’t miss out!

Include Keywords in your Ad Copy

It makes your ad look more relevant to the viewer at a glance and it also gives you another line of valuable text in your ad copy.

Use Emotional Triggers

Connect with your potential customers on an emotional level, don’t just throw out technical jargon about what your business does. Say something personal about what your business can offer that will connect to them on an emotional level.

Use a Call To Action

Make your viewer curious about what you are offering with a call to action. Asking them to click to “find out more…” or “To learn more about this offer…” will force their mind to wonder what more you are offering and will make clicking on your ad more enticing.

If you need any help with reviewing your ads and making them as successful as possible, please give us a call.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Making Effective Online Ads

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digital advertising

Digital advertising can be tricky!

It can also be expensive and ineffective.

But, done properly, online advertising can be extremely effective as well.

Google AdWords, PPC, social media advertisements… these are all ways to promote your business online. However, if you don’t know what you are doing, you can quickly spend too much money and get too little (or no) ROI.

That’s why we prepared this video for you.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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How To Build Higher Converting Landing Pages

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landing pages

It’s one thing to create a landing page; it’s another thing to build a landing page that converts!

We are all familiar with the landing page. You know, that page that is intended to entice us to sign up for something or to purchase a product or service. Well, we also know that there are as many designs of landing pages as there are products and services to sell.

There has been a lot of research and trial and error done in the name of developing landing pages. And, weirdly enough, some of those landing pages that seem to go on endlessly actually have a good conversion rate. Now, I say weirdly enough because, quite frankly, I don’t enjoy scrolling down the page forever to try to find the features and benefits of a product or service that I’m interested in. Yet, it has been shown that many of these types of pages are actually very successful.

Design and content are critical when developing your landing page. It must be attractive enough to draw in users, and phrased simply enough that prospects can easily understand what is being offered. If your landing pages cluttered or does not have clear CTAs (call to action), the likelihood of obtaining conversions is pretty slim.

From a functional perspective, it’s imperative that you ensure that the backend is properly structured as well. Test to make sure that your contact form is functioning properly, linking to the appropriate thank you pages and or leading to any upsells that you may have.

In order to build landing pages that are more likely to convert, consider the following six points:
  •  Is your offering presented in a way that your target user can easily understand? As mentioned above, ensuring that your offering is clear and that the details are simply presented will greatly improve the likelihood that the user will convert.
  • Does the landing page meet your prospects’ expectations? There is nothing worse than a landing page that does not clearly define the product or service that is being presented. Can your prospects find the information at their looking for? Are there questions appropriately anticipated and answered? Don’t frustrate your users by giving them incomplete information.
  • Can your prospects easily sign up for your offering using the forms you’ve provided? Again, as mentioned above, be sure to test your landing page forms. Make sure that they are directing your users to the appropriate pages.
  • Can your users be distracted by anything on the page? The key here is to provide information in an easy to read, yet entertaining fashion, without diverting the user’s attention from your key goal of getting them to buy in.
  • Will it your users think that your offer has enough value that they are willing to pay money and enter their contact information for it? There are literally millions of online offers these days. To ensure that you are going to get people to opt in or purchase your product, make sure that it is presented in a way that assures them that they will be getting good value for their money.
  • Have you provided enough information to your users prior to the CTA? Let’s face it; no one is going to click on your CTA if their questions or concerns have not been addressed. Be sure to review your landing page through the eyes of your prospects, anticipating any concerns or questions that they may have before they click on that call-to-action button.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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5 Ways To Ensure Your Ads Are Effective

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advertising

What do users think of your ads?

Technology has changed the way that we target and advertise to our business prospects.

More and more, we are living in a digital world. And, more and more, we are relying on digital advertisements.

PPC (pay per click) and social media advertising have changed dramatically in the past few years. Learning to advertise online and to hone in on your ideal client is becoming easier, but it can still be tricky. Competitive keywords and business sectors can be very expensive and, if you don’t know what you’re doing, you can watch your online advertising budget evaporate before your eyes.

Because of this, it often makes sense to hire someone who is well-versed in online advertising.

But, as I always say, it is in your best interest to always know and understand a little bit about every function within your business to ensure that you are getting good value for your money. No, I’m not saying that you need to be an expert, but having a general understanding will ensure that no one is taking advantage of you.

One of the first things you must do is discover where your target audience is most likely to be reached in the global marketplace. Once you have determined this, determine a budget for your online advertising spend.

It is now possible to really drill down and hone the audience that will see your ads. But you still must find that balance between using the keywords that are most likely to get results, and how much it costs per click for those keywords.

Once you have figured out your target market and your daily spend, it is also important to create ads that will appeal to your target audience. After all, there’s no point in advertising online if people aren’t clicking and converting.

The following five questions will help you learn what people think of your ads:

1. What is the mindset of someone who comes across your ad for the first time?

If you understand a bit about the psychology and the motivation of the people you are trying to reach, you are more likely to create an ad that will attract their attention.

2. What is it that people notice about your ad?

Finding out what draws them in, and what they like and dislike will help you develop on and that is more likely to obtain clicks from your target audience and convert them to clients.

3. Are your ads appearing helpful or do they look “spammy”?

People are more likely to click on an ad that appeals to them in some way and is not overtly cramming a sale down your throat.

4. What is it about the design or the phrases that catches the user’s eye?

Remember that design will attract or repel, and make sure that your wording entices people to engage.

5. If you are using Google AdWords as part of your strategy, what entices users to click on your ad?

Google still dominates the land of search, and it can be difficult to be noticed, so make sure that you are designing your ad in a way that will be noticed.

A properly managed online advertising campaign can be very effective. But it can also take some time to determine what keywords and what strategy works best to attract and convert the appropriate audience. Allow about three months of trial and error before you expect a great ROI, but after you find what works, you can find this to be an effective advertising tool for your business.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

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