Tag: marketing strategy

To Hire or Not to Hire a Full-time Marketing Director?

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hiring a marketing director

Should you hire a marketing director?

To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $15,000 a month. This is a huge cost to businesses, especially for most small business owners like you.

As with any HR activity, there is additional work required of you to hiring a Marketing Director.
  • Job Description Preparation
  • Job Posting/Advertising Cost
  • Interviewing
  • Background Checks
  • Qualification/Certification Checks
  • Evaluation
  • Employment Agreements
  • Onboarding and Training

Do you think hiring a marketing consultant to perform a marketing director role for your business at a rate of $125 an hour for a few hours a month would make more sense?

This is a win-win solution. What do you think?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Why You Should Optimize Your Website

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An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it.

Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the product or service that you are selling and so present it to your potential customers searching on the Web.

So, how do you ensure your website is optimized?

Certain basics need completing such as keyword research, great content, and some technical criteria that a consultant can help you with such as tags, architecture, crawlability, among many other things.

Every worthwhile endeavor takes some amount of effort. Such is the case with optimizing your website to gain more visibility and traffic.

Think about your own experience when searching for information or a particular product. You will most likely click on the top results on the first page never bothering to check the second page when a list of results appears on the screen that “matches” what you’re looking for.

In today’s fast-paced world, customers have access to more information than ever, and they want results quickly. This means that they will choose from the top of the list, which is where you want your site to be.

Optimizing your site can get you there. This ongoing process requires regular maintenance and changes.

SEO rapidly evolves. So keeping up with the changes with your SEO consultant will give you an edge over your competitors.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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2 Simple Digital Marketing Success Stories You Can Copy

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Digital marketing success stories.

Dacia and Facebook

Dacia is one of Europe’s fastest growing car brands.
The Goal: Their aim was to grow their brand and to generate more leads.

The Result: 60,000 extra cars sold in the last three years. That’s a huge success!

How did they do it?

1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and find out where their potential customers were and the best time to place an ad in front of them.

The Girl Scouts and Twitter

The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community.
The Goal: To increase downloads of their mobile app.

The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!

How did they do it?

1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Organically Building Your Brand: Content Marketing on Linkedin

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How to build your brand with content marketing on LinkedIn.

LinkedIn has many marketing tools that can be used to grow your business. Using these tools to raise awareness for your business, its credibility, and its impact will put you on the path to building your brand in an organic way. Here is a brief guide on some of these tools and how they work.

LinkedIn Company Page

Catch the eye of your prospective customers with a Company Page. It should be a place where you can engage your target audience with things relevant to them such as links to your best white papers, e-books, case studies, how-to content and thought leadership content. Your Company Page should spread your company’s overall message by publishing content you know your target audience will want to see.

Showcase Pages

You love your business and think of many different parts of it as equally important in their own ways, but does your audience know that? Showcase pages are for creating a distinct platform for each aspect of your business that has its own message to share with its own target audience. By giving each part of your business its own distinct voice, you can extend your LinkedIn presence to reach the audience it needs to reach.

Long-form Posts

Should you go long on LinkedIn? The answer is yes! Publishing long-form content can position you as an expert and thought leader on the subject, giving your business credibility and authenticity. Another benefit to writing your own posts is giving a chance for like-minded professionals to interact and contribute while simultaneously spreading your message. If your post becomes a hot topic of discussion it will be a trending topic where it can be distributed and recommended to a much broader audience, giving you even further reach than before!

These tools and more are part of a larger LinkedIn toolbox that can help your business grow in an impactful way.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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8 Reasons Why You Need Google Analytics for Your Website Today

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Why do you need Google Analytics for your website?

As business owners, we must ensure that our marketing efforts are worthwhile.

We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns.

Having someone on your team that can analyze your website traffic data will help ensure that your efforts are worth every little bit of time and money you spend on marketing.

Installing Google Analytics makes acquiring this information easier than ever. Understanding this information will help you strategize and improve your marketing efforts.

Here are 8 simple ways to use Google Analytics to advance your business to next level:

1. Identify the Sources of Your Traffic

Use analytics to track the traffic on your website. This will help you understand what sources send the most traffic to your business.

2. Determine the Path that Leads to Conversions

Determine what pages are driving conversions for your business. Conversions could be making a sale, the download of a white paper, a filled out contact form on your website or one of many other actions that positively impact your business.

The quality of your traffic relies on if you’re bringing the right buyer personas to your website who are genuinely interested in your company’s offerings.

3. Understand Which Relevant Keywords Drive Traffic

Analytics informs you how your business is ranking for key search queries.

Ranking highly for the most important long-tail keyword phrases related to your business can drive quality visitors to your website on a regular basis, which is why marketing around these search phrases is essential for your business.

4. Understand Time on Site

Start by understanding how engaged your visitors are by using the engagement report to better understand their time on site.

The reason why this is so important is that the longer someone is on your website, the more likely they’ll perform an action with your business whether that’s a download, completing a transaction, etc.

5. View Multi-Channel Funnels to Locate Understand a Visitor’s Path

The multi-channel funnels report in Google Analytics is one of the most important to monitor. It provides an overview of the most common paths to conversions. Take a look at which funnels are driving the most activity for your business and try to spur more movement across these channels.

6. Know Which Device Users Drive Results

Improve the quality of your ongoing traffic by analyzing and catering to where your traffic is coming from –desktop, mobile or tablet devices.

7. New vs. Returning Visitors

This report is important to monitor regularly to see if your existing audience is continually returning to your website, while also informing your business of your audience growth over time as seen through new visitors.

Ideally, there should be a healthy balance of both new visitors and returning visitors to inform the quality of your website.

8. Manage Your Backlinks

This can help your business understand what websites are linking to your site, which is a major factor that Google and the other search engines take into consideration when ranking your website and driving traffic to your business.

Your backlink profile is a crucial factor to help ensure that only quality websites are linking to your business and that you’re building trust with your customers and the search engines.

Be sure to learn more about how to use Google Analytics to improve your website and your business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Marketing Hype And The ICO – What You Need To Know

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The media has finally caught up with the crypto-world and now cryptocurrencies and ICO’s are getting attention.

But what is an ICO? And what can you believe about the marketing hype?

First of all, an ICO is to the crypto-world what an IPO is to the traditional stock markets. They offer an opportunity for a business to raise money, but instead of shares, investors purchase tokens.

As described in Nasdaq.com:

An Initial Coin Offering, also commonly referred to as an ICO, is a fundraising mechanism in which new projects sell their underlying crypto tokens in exchange for bitcoin and ether. It’s somewhat similar to an Initial Public Offering ( IPO ) in which investors purchase shares of a company.  Aug 10, 2017

And, just like the traditional stock market, there are shady operators who are looking for an opportunity for a ‘pump and dump’, so it’s extremely important that investors and potential investors do their due diligence. When looking at ICO options, take the following points into consideration:

1. Does the company/start-up have a viable product?

Without a product, what will sustain the business? It’s not enough to have an idea; do they have something that will actually bring value to the investors and provides a solution to an existing problem.

2. Check out their website.

What is the business’s website like? Is it aesthetically pleasing? Does it have all the pertinent details relating to the business easily accessible – things like the business, the team, a roadmap? Can you download their whitepaper for review? Or is their website all about shilling for their upcoming token sale?

3. Are they communicating with the community through social channels?

Facebook, Twitter, LinkedIn – the old standard social channels – are important to build communications and trust in the community. But the crypto world should also be engaging through channels like Redditt, Bitcointalk, Discord, and Telegram. A successful ICO is about more than hype, but it still needs to be widely seen to launch successfully.

4. What do the token metrics look like?

How many tokens will be created? How many will be circulating? How are they allocated? Is there a vesting requirement for employees? What will the coin price be at the ICO? If you are looking to get a good return on your investment, make sure the numbers work.

5. Check the ICO ratings on third-party sites.

There are many sites in existence that will provide their rating on various ICO”s. Sites like ICObench, and Cryptobriefing provide reviews by a panel of unbiased experts. See if the ICO you are reviewing rates favorably, and if not, why not.

6. Don’t fall in love with the company.

Now, I’m not saying that you shouldn’t like what the company represents, but, like with any investment, make sure that you are looking at it with your head and not your heart. Know when to hodl them and know when to fodl them.

Bottom line is that there is a lot of interest and attention on ICO’s these days. And all of them are doing their best through their marketing efforts to get you to put your BTC or ETH with them. Cut through the marketing hype and look closely at your options. There are tons of ICO’s to choose from, so don’t be afraid that you’ll miss out.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Catch More Customers with a Customer-centric Web Design

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Looking to catch more customers?

You’ve done your research, and you know what your customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*.

Now the only question is, do you have a customer-centric website where your products can be promoted and showcased?

If the answer is no, then there are some factors you need to consider when designing a site such as…

1. Buyer’s persona – who’s the target audience for this product? Who would realize its value the most?
2. Buyer’s journey – what does your customer have to go through to finally get your product in their hands?
3. Ease-of-use – ultimately, is the website for your product easy to use? Or is it fraught with hard to navigate pages that could put buyers off?
4. Answers questions – Are there plenty of chances to learn more about your product in an easy, accessible way? Don’t be vague, customers want to know what they’re buying.

These factors and more should all be considered when designing a website where your products will be sold. Want to learn more? We’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How PPC can Compliment SEO for Better Results

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using ppc with seo

There are many reasons why you should use AdWords Pay-per-click Marketing:

1. It’s an effective way to achieve instant traffic
2. It’s cost-effective
3. It gives you fast, measurable results

However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how.

1. PPC only keeps the traffic flowing for however long you keep it running, but there’s no reason its usefulness should stop there.

2. That data gathered from the PPC campaign will tell you what keywords are and aren’t effective. You can then use this data to form your SEO strategy.

With PPC, we can:

1. Use PPC data to find out your best performing keywords, copy and landing pages.
2. Compare Google Console data to PPC data for keywords intelligence.

Analyzing PPC data and drawing out a strategy can be overwhelming for a business owner like you!  That’s why we’re here to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Online Advertising Benefits Over Traditional Advertising

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There are many benefits to doing online advertising over the traditional model.

One of those is the cost difference between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.63 cents for display ads.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.

There is a lot of competition, and you need every bit of experience you can get on your side.

If you would like to learn more about setting up a successful online advertising campaign, let us know.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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4 Warning Signs that Your Website Needs a Redesign

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Time for a website redesign?

At Agapi Marketing & Consulting Ltd., we want to make sure your business looks irresistible online. Our experts have compiled a list of 4 warning signs that your website might need a total redesign.

1. Your site takes more than 3 seconds to load

If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.

2. Some of the features or content do not display properly

Check your website regularly to make sure logos, photos, and outside links are working properly.

3. Your site is difficult to view and navigate on mobile

Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.

4. You’re Not Seeing Any Business Results.

Is your website bringing in leads and sales? If not, then it is definitely time to consider a redesign.

If one or more of these 4 warning signs apply to your website, our experts can help you create the best version of your website.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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