You’ve done your research, and you know what your customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*.
Now the only question is, do you have a customer-centric website where your products can be promoted and showcased?
If the answer is no, then there are some factors you need to consider when designing a site such as…
1. Buyer’s persona – who’s the target audience for this product? Who would realize its value the most?
2. Buyer’s journey – what does your customer have to go through to finally get your product in their hands?
3. Ease-of-use – ultimately, is the website for your product easy to use? Or is it fraught with hard to navigate pages that could put buyers off?
4. Answers questions – Are there plenty of chances to learn more about your product in an easy, accessible way? Don’t be vague, customers want to know what they’re buying.
These factors and more should all be considered when designing a website where your products will be sold. Want to learn more? We’d be glad to help.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at firstname.lastname@example.org
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