Using A/B Testing For Better Results

a-b testing

Your email campaigns can probably do better.

Do you use A/B testing?

We all know that subject lines, just like headlines, are the key to better open rates. A snappy subject line will create intrigue and draw your reader in, eager to learn more. But how do you know what subject line gets the best results?

That’s where A/B testing (sometimes called split testing) comes in.

Learn 4 ways to improve your split testing now.

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5 Tips For Happy Customers

happy customers

Do you know how to make happy customers?

Don’t scare them away.

It’s no surprise to anyone that more and more shopping – whether for products or services – is taking place online.

And as technology continues to evolve, be sure you are taking steps to ensure that visitors to your site are having a great experience to avoid sending them to your competitor.

Today, we reveal 5 tips to keep your online customers happy.

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Marketing Without Breaking The Bank

setting a marketing budget

When setting a marketing budget, be aware that yes, it’s possible to market without breaking the bank.

Marketing does not have to cost a lot.

Avoiding shiny object syndrome can be difficult, but can also be costly. Making a plan and being strategic about your marketing is the best way to get the biggest bang for your buck.

Watch and learn 6 ways to market your business without overspending.

Today’s explainer video shows how to market and not break the bank.

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Measuring Your ROI

measuring roi

Measuring ROI is not always easy!

But knowing how well your campaigns are doing is imperative to your success.

Measuring the results of any marketing campaign is important on many levels. You need to know what is working and what isn’t. And you need to know what is giving you the most value.

Calculating ROI can be tricky.

Today’s explainer video explains different ways to measure your ROI; a simple and a more detailed calculation.

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Evaluating Your Email Campaigns

email campaigns

How do you evaluate your email campaigns?

…or, maybe a better question – do you evaluate your email campaigns?

There is no denying that email is still a valuable part of any marketing strategy, whether to seek out new business or to communicate with current customers.

But many times, people don’t evaluate their campaigns.

And without evaluating them, you won’t know what is working.

Today’s explainer video provides a blueprint to help you evaluate your email marketing campaigns.

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Secrets To Finding Your Dream Marketer

dream marketer

Marketers are a dime a dozen, right?

Well, yes and no.

It’s true that everyone and their dog are now claiming to be marketers. But are they really marketers or are they salespeople pushing the next big thing that’ll make your business an overnight success? Yes, tools and delivery of services is important, but without proper planning and execution, you are wasting your time and your money.

So, in the sea of marketers, how do you find your dream marketer?

Watch today’s explainer video and learn the secrets to finding and securing your dream marketer.

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Got Referrals?

referrals

Just how valuable are referrals?

Well, they may just be the best predictor of your success.

Just think about it for a moment. Who gives referrals? Well, obviously, someone who has been completely satisfied with your services or products. And that makes them an advocate.

So don’t forget to ask for referrals.

Watch today’s Marketing In A Minute video and see how referrals can create solid growth for your business.

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Better Engagement With Live Chat

live chat

Live chat is here!

And now it is something that even small businesses can use.

The thought of adding live chat to your site used to be quite intimidating! Aside from the cost of the technology, there was the angst of making sure someone from your business was available to respond; the alternative was to hire a third party to interact on your behalf.

Well, things have changed!

Watch today’s Marketing In A Minute video to learn how live chat technologies have changed and are a tool that all business can now use.

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Using Polls And Surveys

polls and surveys

Do you use polls and surveys?

Or, maybe a better question is, should you be using them?

We all like to think that our opinion matters. And engaging prospects and clients can be difficult.

Short polls and surveys can help improve engagement rates.

Watch today’s Marketing In A Minute video to see how adding short surveys or polls will help you grow your clientele.

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The Value Of Contests

contests

What value do contests bring?

Do they really provide long-term value or are they a loss leader?

Let’s face it; everyone loves the chance to win something.  The idea of getting something for nothing – or next to nothing – has wide appeal.

So maybe it’s time to consider running a contest for your prospects and clients!

Watch today’s Marketing In A Minute video to see how running a simple contest can help grow your business.

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