Agapi /NEXsteps

Marketing In Everyday Life!

Marketing makes the world go ‘round!

Today, I’m going to address the perception of marketing. When the word “marketing” is used, most people immediately think of advertising. And, as I continually point out, advertising is merely one part of a complete marketing strategy.

But stop and think for just a minute. We all market different things every single day. When we meet someone for the first time, we are always trying to put our best foot forward and make the best impression possible. The same applies when we’re having discussions with our friends and family members; we use various strategies to promote our point of view.

And that, folks, is marketing! Read more

Marketing Your Small Business – Going Deeper

October 22, 2015September 5, 2023 Nancy Boisvert Audio Blog agapi marketing, branding, building your business, business, client retention, communicating with clients, communications, how to communicate with clients, marketing, Podcast, small business marketing

How do you market your small business?

Last week, we shared a podcast with you that was recorded earlier this year with Frank Thomas of the Small Business Tips Show. Well, it ended up that that was one of the most popular podcasts on the small business tips show to date, so last month Frank and I decided to do a follow-up podcast, going deeper into the subject of marketing your small business, and diving into advertising.

In this episode, we begin to dissect the whole concept of marketing. We discuss and identify key components to marketing your small business. These include such things as:

What is marketing?
What is the difference between a marketing strategy and a marketing campaign?
How does advertising fit in?
How do I measure the results of my marketing efforts?

Getting More Clients – Part 2

October 20, 2015September 5, 2023 Nancy Boisvert Video Blog agapi marketing, branding, building your business, business, client retention, communicating with clients, marketing, prospecting for clients, small business marketing

Part 2 of getting more clients.

Last week, we shared part one of a video series that was recorded with Frank Thomas, host of the Small Business Tips Show. Today we continue with part two of this discussion about getting more clients – especially in a down economy. This chat was live-streamed on October 15th.

As you know from a previous post, I was recently invited to co-host the Small Business Tips Show with Frank. Over the past several months we have recorded several podcasts and recently decided to add the element of video to our discussions. This gives the flexibility for interested parties to either listen to or download the podcast and simply listen to that, or to engage fully by watching the video. Read more

How To Market Your Small Business

October 15, 2015September 5, 2023 Nancy Boisvert Audio Blog agapi marketing, branding, building your business, business, communications, marketing, Podcast, small business marketing

What are you doing to market your small business?

Earlier this year, I was an invited guest on the Small Business Tips Show. The host of the show, Frank Thomas, brought me in to share my three decades of marketing experience with his listeners.

In the episode, we discussed some of the big – and costly – mistakes that small business owners often make when they’re trying to promote their business.

This episode addresses such key things as identifying your ideal client and what, exactly, marketing is. Contrary to popular belief, it is not advertising. Advertising is a component of the implementation of a marketing strategy.

This past September, I was invited to regularly co-host the Small Business Tips Show with Frank, and this past Tuesday I posted the first part of our first ever video presentation. I’m honored to be a permanent fixture now on the show, and invite you to visit my YouTube channel to see what other resources are available for you there.

Meanwhile, please enjoy this podcast and see if it helps you identify how you can better market your small business.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Getting More Clients – Part 1

October 13, 2015September 5, 2023 Nancy Boisvert Video Blog agapi marketing, branding, building your business, business, client retention, communicating with clients, marketing, prospecting for clients, small business marketing

Are you looking for more clients for your business?

That’s kind of a silly question really, isn’t it? Of course you do! Nearly every business is always looking to attract new clients, unless their goal has been to attain a specific level and they have attained that level. How to get more clients can be a challenge, especially in an economic downturn.

Some of you who have been following me for some time are aware that I am now co-hosting podcasts with the Small Business Tips Show. Frank Thomas and I have recorded several podcasts already, and we recently decided to add something new to the mix.

The podcasts have proven to be very successful, so we thought, “Well, people are liking the audio and it’s working so well, maybe we should do some video broadcasts”. So, a couple of weeks ago we recorded our first broadcast. While the nuances of the recording software had not quite been worked out yet and the video isn’t the prettiest, we thought it was an important topic to share with you.

So what is this topic? Well, it’s about how to get more clients.

And, in fact, we found that there was so much to say about this topic that we actually broke it into two parts. Part one is being shared with you today. Read more

Using Offline Marketing As A Strategy For Your Business – The Final Say

October 8, 2015September 5, 2023 Nancy Boisvert Video Blog agapi marketing, branding, building your business, business, communicating with clients, communications, how to communicate with clients, marketing, offline marketing, small business marketing

Today, we live-streamed the final video in this series on offline marketing.

It was a lot of fun doing this video series, partly because I am gaining comfort in front of the camera and partly because it was such a great opportunity to address an area of marketing that is often forgotten or neglected.

Offline marketing methods are extremely effective tools that are often overlooked in this technology driven time. But, as I hope we have demonstrated in this series, they play very nicely when integrated with online marketing methods.

As we pointed out, there are a variety of off-line marketing methods, each with their own advantages. When you’re creating your marketing strategy, it is vitally important that you integrate the appropriate methods into your plan, always keeping your target audience, intent, goal, and budget in mind. Read more

Using Offline Marketing As A Strategy For Your Business – Integration

October 6, 2015September 5, 2023 Nancy Boisvert Video Blog agapi marketing, branding, building your business, business, communicating with clients, how to communicate with clients, marketing, networking, offline marketing, online video marketing, small business marketing

Integration

So far in our series, we have talked about what offline marketing is, why you would want to use it, and what types of offline marketing you can choose from. Today, we discuss how to integrate offline marketing with online strategies to get the most for your marketing efforts.

Offline and online marketing methods can actually support each other in ways that create a broader reach. Watch our video to see how that works. Read more

Using Offline Marketing As A Strategy For Your Business – What To Choose

October 1, 2015September 5, 2023 Nancy Boisvert Video Blog agapi marketing, branding, building your business, business, communicating with clients, marketing, offline marketing, small business marketing

So, what should you choose?

In our previous video, we talked about what, exactly, constitutes offline marketing. We provided several choices of things you can do to implement offline marketing strategies into your marketing plan.

Okay, so now that you have all these examples, which of them do you use?

There are several variables that will determine which offline marketing method will best work with your business’s marketing plan. Watch our video to learn how to determine what options are the best choices for you and your business. Read more

Using Offline Marketing As A Strategy For Your Business – What Is It?

September 29, 2015September 5, 2023 Nancy Boisvert Video Blog agapi marketing, branding, building your business, business, communicating with clients, communications, how to communicate with clients, marketing, offline marketing, small business marketing

Welcome to the third video in our newest series, Using Offline Marketing As A Strategy For Your Business.

In today’s video we are going to discuss what, exactly, is offline marketing.

Our previous video discussed the reasons why you would want to choose to use offline marketing strategies. Many people, especially those who have grown up never knowing what it was like before we had technology at our fingertips, might question why you would choose to use off-line strategies. However, as our last video demonstrated, there still are very many valid reasons why using off-line marketing strategies still makes a lot of sense.

As we all know, technology seems to be ruling the marketing world. We are seldom not connected, either by our phones, our tablets, or our computers. In fact, some studies have shown that some people actually suffer a type of withdrawal when they’re unable to be connected via technology. Read more

Using Offline Marketing As A Strategy For Your Business – Why Choose It?

September 24, 2015September 5, 2023 Nancy Boisvert Video Blog agapi marketing, branding, building your business, business, client retention, communicating with clients, communications, marketing, offline marketing, small business marketing

Our previous video introduced this series about using offline marketing strategies for your business.

In this, the second video of the series, we discuss the reasons why you want to use offline marketing.

With the increased reliance on the use of technology for marketing, the focus for many years has been on the implementation of online marketing strategies. And, of course, online marketing is a critical component of the complete marketing plan.

But that doesn’t mean that off-line marketing strategies are passé. Watch our video and see why it makes sense to go a bit old-school and bring offline marketing strategies into your plans. Read more