Marketing makes the world go ‘round!
Today, I’m going to address the perception of marketing. When the word “marketing” is used, most people immediately think of advertising. And, as I continually point out, advertising is merely one part of a complete marketing strategy.
But stop and think for just a minute. We all market different things every single day. When we meet someone for the first time, we are always trying to put our best foot forward and make the best impression possible. The same applies when we’re having discussions with our friends and family members; we use various strategies to promote our point of view.
And that, folks, is marketing! Read more