agapi marketing Archives - Page 9 of 50

Your Digital Marketing Strategy Needs To Be Aligned with your Business Goals

January 9, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, digital marketing, marketing, marketing strategy, online marketing, small business marketing

What is your digital marketing strategy?

Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%).

No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI.

Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals.

A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process.

Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing.

Here are some variables that will shape your Marketing Blueprint:

Marketing Audit
Business Goals
Budget
Benchmarks
Consulting Services
Strategy Recommendations
Marketing Services
Backup Plan
Targets

Your marketing needs a foundation to stand on — your business goals. You need a plan for your marketing with all of the parts working together to reach new heights in line with your goals.

Your goals could be a mix in any of these categories:

Brand Exposure
Social Media Engagement
Website Traffic
Sales Targets
Target ROI

If you are willing to spend $1,000 to $3,000 a month – or $12,000 to $36,000 a year – then it makes sense to invest in a Marketing Blueprint to ensure a spot-on marketing campaign.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Reasons Why You Need Digital Marketing

January 5, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, communicating with clients, customer experience, marketing, online marketing, UX

Need some reasons to use digital marketing? Here are five!

Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to as well.

1. Your prospective customers look online before buying!
Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out!

2. It works!
Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers!

3. It levels the playing field.
If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters.

4. It’s cost-effective. You do not have money to waste.
Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies that use digital marketing techniques.

5. Track potential customers.
You can track customers from the first interaction. Imagine if you could follow your potential customers around and keep promoting your product. Digital marketing will do that for you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Top 3 Challenges to Tracking Your Digital Marketing ROI

January 1, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, communications, digital marketing, how to grow your business, marketing, marketing strategy, online marketing, ROI, small business marketing

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue.
Aligning KPIs to revenue.
Tracking leads to revenue

Are you having the same challenges? Do you have a compelling reason to learn more about this?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Optimize Your Websites and Landing Pages And Increase Conversions

December 29, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, client engagement, conversions, marketing, online marketing, web design, website, website marketing

Don’t underestimate the value of optimizing your website and landing pages.

It might surprise you to know that a lot of business owners don’t optimize their websites.

And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer.

In fact, everything on websites and landing pages can be optimized and refined so that they will increase conversions.

Speed should be the first thing that you look at, although it is probably the easiest thing to fix if there is a problem. You’ve got 3-6 seconds before a user will think there is something wrong with the page, or maybe that the page is down. You probably understand this if you are looking for something and have landed on a slow loading page before.

The next thing to take into consideration with speed is the headline or the first thing that a visitor sees when they hit the website or landing page. Another 0-8 seconds and if you don’t have the right headline, that potential customer is gone and searching somewhere else. Split testing headlines should be on top of your list.

You should always be testing, and if you find a winner, you don’t stop there. Website owners that get twice the sales are always optimizing headlines and copy.

Other things that you can do is take a look at your copy or your sales pitch. Customizing your sales pitch can increase conversions because it gives your visitor a more personalized experience. Make sure you are offering unique value to that potential customer. Offer something of value right up front, don’t waste the visitors time. Time is valuable and many people have a shortage of time and don’t want to waste time looking for what they need.

Offering something for free is another way to optimize for conversions, especially if you are getting their email in the process. There is almost no better way to get someone interested in what they are looking for than to offer them part of the solution for free, and then ask them what email you can send their free information to. Make that offer limited so they realize it’s not going to be around forever.

Optimization could also include features such as live chat. Live chat is great because if a customer doesn’t see something, and they see a chat box, they are more likely to try and ask about what they are looking for using a chat feature.

Exit overlays should be your last ditch effort to get the customers attention. Again, by telling a potential customer something like ‘Wait, don’t leave empty-handed, let us give you ‘insert product name’ for free just for visiting. You would be surprised how many conversions this will likely bring you.

This is just a small sample of some of the things you can do to optimize your website and landing pages for increased conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your Business Website Is The Foundation For Your Digital Marketing

December 24, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, digital marketing, marketing, marketing strategy, online marketing, web design, website, website marketing

Build a foundation for your digital marketing.

Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it right.

So what are the things that every successful digital marketing hub has? Well for starters, this is the place where the business begins to build its’ brand and reputation. And everything that involves the brand should be here such the core message or mission statement of the company, the source of the business information including the location, the management, the employees, and the expertise of the business team that is building this brand.

Of course, your business might be different, and you may have a small team offering products or services. Or it may be just you offering a product.

In this case, you would build up on why your product is better, or where your service is better than ‘company-x.’ Building your brand all starts here on your web property.

But this is just the beginning of having a solid foundation for your ‘digital marketing hub’. A good way to look at this is from a customer or visitor standpoint. Does your website have everything that the customer needs including answering questions about the product or service that you offer?

Do you have complete product or service guides online, and are those guides being regularly updated? And do you have product guides and tutorials setup for buying customers?

Many online businesses have different products or offer different services, and those could include customer education, or supplying how-to guides.

Having lead generation is another important aspect along with being able to find that business on social networks. This is important because many businesses use these social networks like Twitter, Instagram, and Facebook to keep their customer base updated on new products or services that the company offers. And there is so much more.

If after reading all this, you must feel overwhelmed, don’t worry. We can guide you through the process of making sure your website is fully utilized for your business, and it’s optimized to increase conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Improve Your Web Design Using These 9 Tips

December 15, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing, online marketing, small business marketing, web design, website, website marketing

Are you wondering what makes an effective web design?

Is it the visual elements, or is it the functionality?

Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 10 ways to improve your existing website to ensure you are getting the most bang for your buck.

Check out these nine tips to improve your web design.

Purpose and Function

An exceptional website has a clear purpose, and the function is evident and intuitive. The design of every element and how they come together as a whole should be derived from the purpose and function of the website.

Communication and Interaction

Internet users want information quickly. To ensure you are providing lightning-fast information, you should be clear and concise, using headlines, and subtitles to provide valuable information. Links to the email address or contact form, live chat, and feedback form should also be easily accessible.

Intuitive Navigation

Navigation is a core element in which your website is built upon. The navigation should make sense to your visitors whatever path they wish to take. Navigating from point A to C based on the customer’s journey should flow smoothly without any barriers or friction. Ensure your customers can find the information they are looking for within 3 clicks or less.

Design Consistency

Each design element should match throughout the entire website. This means your headlines, colors, and so forth should all have the same look and feel. Take the time to plan out every detail to ensure your message is consistent throughout.

F-Pattern design & Grid-Based Layout

Ensure your page elements are arranged in a way that is natural for the eye. Studies have shown that people view pages in an “F” shaped pattern. Arrange your content based on a grid to create content that is both aligned and balanced.

Typography and Readability

The text is one of the most vital elements to a website, providing users with necessary information, and providing content for SEO. Create visually engaging type by using attractive and readable typefaces.

Color palette and imagery

Use a well thought out color pallet to enhance your user’s experience. Use contrasting colors for the background and text, while implementing vibrant colors for buttons and headlines to draw the user’s attention.

Mobile-friendliness

The number of devices that users are viewing websites from has increased dramatically over the past few years. Ensure your website is built with a responsive layout.

Loading speed

Take the time to ensure your website is loading at lightning speed. User’s hate when it takes more than just a few seconds to load a page.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Agapi /NEXsteps

Tag: agapi marketing

An SEO audit is the first step to optimization.

What is your digital marketing strategy?

Here are some variables that will shape your Marketing Blueprint:

Your goals could be a mix in any of these categories:

Too many businesses think digital marketing doesn’t work. Here’s some real reasons why they fail.

Here are additional tips:

Need some reasons to use digital marketing? Here are five!

Are you in the travel and hospitality industry?

Do you have a system to track your Digital Marketing ROI?

So the top 3 problems are:

Don’t underestimate the value of optimizing your website and landing pages.

Choose your online ad pricing model.

Here are 6:

Build a foundation for your digital marketing.

Are you wondering what makes an effective web design?

Check out these nine tips to improve your web design.