Tag: social media marketing

12 Ways to Promote Your Business in 140 Characters or Less

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twitter

How many characters does it take to promote your business on Twitter?

Actually, in 2017 Twitter doubled the number of characters to 280, so now you can have twice as much fun.

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business, and we are equipped with the knowledge and resources to help you reach your customers this way.

Here are 12 ways to get started in promoting your business today!

1. Implement Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Followers
If your  followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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5 Tactics to be More Engaging on Social Media and Gain More Customers

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social media engagement

Social media engagement is important!

Social media is not a place that people go so that they can view advertisements, browse through all of the business pages, or read long technical updates about a company.

Social media is a place to be social! This means that people want to be engaging in conversations and making their voice heard.

At Agapi Marketing & Consulting Ltd., we want to share some of our tactics to make sure that your followers stay engaged with your business and ultimately become your customers.

1. Initiate Conversation with your Social Media Followers

If you are at a social event and you want someone to talk to you, how do you do it? You have to talk to them first! Show them that you care about what they have to say by making the first move.

2.Ask For Feedback

Let your followers know that you value their opinion and that you want your products and services to be at their best.

3. Do Surveys and Polls

People love sharing their thoughts and opinions on the internet. The surveys can be things directly related to your business, or just fun questions to get the conversations rolling.

4. Organize Giveaways, Contests, and Promotions

This will get people excited about visiting your page! You can even gain more followers and recognition by having the contest entry include sharing the post or tagging a friend. Even for those who do not win, the excitement for the contest will now be associated with your business.

5. Live Q & A Sessions

Live sessions show your followers that you actually want to hear from them. It also gives you the opportunity to tell your audience the things that they actually want to know about your business instead of just guessing what questions they may be having.

The right digital marketing consultant will be able to incorporate all of these into your marketing plan so that you can see your followers begin to engage with your business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Optimize Your Ads To Grab Attention and Raise CTR

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click through rates

When you’re running ads on Facebook, AdWords, or LinkedIn your copy needs to be able to stand out among all of the competition that is surrounding it.

And we want to help you make your ads grab your target’s attention and get you as many clicks as possible!

Here’s a few of the tactics we use to increase click through rates:

Offer Promotions and Incentives in the Headline

Grab attention right away by showing the potential customer exactly what you are offering them. Set yourself apart from the start by showing that your business is the best value.

Use Deadlines for Your Offers

Create a sense of urgency for your targets by showing that they have a limited amount of time to click on your page and take part in that offer. Using AdWords you can even set up a countdown within your ad, which will motivate your potential customer to click so that they don’t miss out!

Include Keywords in your Ad Copy

It makes your ad look more relevant to the viewer at a glance and it also gives you another line of valuable text in your ad copy.

Use Emotional Triggers

Connect with your potential customers on an emotional level, don’t just throw out technical jargon about what your business does. Say something personal about what your business can offer that will connect to them on an emotional level.

Use a Call To Action

Make your viewer curious about what you are offering with a call to action. Asking them to click to “find out more…” or “To learn more about this offer…” will force their mind to wonder what more you are offering and will make clicking on your ad more enticing.

If you need any help with reviewing your ads and making them as successful as possible, please give us a call.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Grow your Potential Customers: Extend Your Brand’s Reach to Thousands of Targeted Audience on Facebook and LinkedIn with $200.

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boost your posts

Boost your posts and grow your customer base.

Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?

We recommend performing a test either on Facebook or LinkedIn.

The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.

We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.

For Facebook, you can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, you can choose the characteristics of your audience you want to target by country and title or job function.

With a test budget of $200, you can reach at least 30 to 50 thousand people seeing your message and brand (impressions) on Facebook, while on LinkedIn, you can reach approximately 7 to 9 thousand decision makers.

Now that’s powerful!

Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Effective Social Media Marketing Involves Two-way Conversations

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conversations

Your social media marketing initiatives must be built on conversations.

You need to build a dialogue, where YOU speak and listen to your audience and respond to their wants and needs.

Then, get them to talk so can you listen and respond.

Is your brand into monologues in social media?

It should NOT be that way. You should take the time to listen and respond to your audience. A two-way conversation helps you connect your brand with potential and existing customers on a human level.

Conversations give your brand a personality attracting more potential customers.

Much like in real-world social interactions, a conversation on social media must be two-way. Don’t you agree?

Here are a few tips:

Ask questions. Be genuine about wanting to learn more about them.

  • Ask about their accomplishments
  • Ask about their challenges
  • Ask about their ideal customer
  • Ask how you could help them

When they respond:

  • Ask more questions
  • Answer their questions
  • Respond to comments
  • Give compliments
  • Acknowledge compliments
  • Address complaints

If you’re not doing this yet, don’t you think it’s worth a try?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Monitor your Online Reputation with Google Alerts

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google alerts

Are you using Google Alerts?

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews.

First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no.

Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy.

Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.

What else can you do to safeguard your brand?

  • Claim your brand name
  • Build a consistent identity

Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a piece of your brand. Make sure that you own domain names and usernames associated with your brand.

Build a consistent identity on major channels:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Instagram
  • Quora

Publish content regularly:

The content you publish will define and reinforce who you are, what you stand for, and what your business is all about. This will make up the values associated with your brand. Anything inconsistent with these values will not be immediately convincing to your customers who know you.

Let me know if you need more information. We’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Do You Overshare?

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Overshare

Beware the overshare!

Are you sharing too much?

In our ‘real’ lives, we have all been exposed to people who tell to much; so much so that the expression ‘TMI!’ followed by fingers plugging our ears has become the normal response. But when we are online, we can’t plug our ears.

So what happens instead?

Watch today’s Marketing In A Minute video and find out why too much is too much!

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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Sure, But Are They Truly Your Friends?

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friends

Are your friends really your friends?

Do you bring value to each other?

Social media marketing has changed the way people and brands communicate online. But simply having numbers of followers, likes, friends, etc. is only part of the story.

Consider the quality of the people and brands you are connecting with.

Watch today’s Marketing In A Minute video and see why quality trumps quantity!

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

The Evolution Of Social Media Marketing

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social media marketing

Social Media is here to stay!

And its evolution has changed marketing.

Okay, let me rephrase that.  To reference my position on marketing, marketing is a process.  The fundamentals are the same; the delivery method of promoting your business is what changes.

Regardless of the distinction, don’t underestimate the role of social media marketing.

Watch today’s Marketing In A Minute video and see how and why to integrate this as part of your overall marketing strategy.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

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