Why You Should Be Using Facebook To Promote Your Business

facebook promotion

Facebook can benefit your business through promotion.

A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents.

Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%.

72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%.

Are you actively promoting your business on Facebook?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

2 Digital Marketing Success Stories You Can Copy

success stories to copy

Imitation is the greatest form of flattery, they say. Here are two success stories you can copy.

Dacia and Facebook

Dacia is one of Europe’s fastest growing car brands.
The Goal: Their aim was to grow their brand and to generate more leads.
The Result: 60,000 extra cars sold in the last three years. That’s a huge success!

How did they do it?

1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and find out where their potential customers were and the best time to place an ad in front of them.

The Girl Scouts and Twitter

The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community.
The Goal: To increase downloads of their mobile app.
The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!

How did they do it?
1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Promote Your Business in 140 Characters or Less Using These 12 Tips

280 characters or less

Or should we say, 280 characters or less?

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business.

Here are 12 ways to get started in promoting your business on Twitter today!

1. Implement Twitter Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Twitter Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Are you using Facebook to promote your business?

facebook business

Did you know that Facebook is a great place to promote your business?

A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents.

Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%.

72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%.

Are you actively promoting your business on Facebook?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

12 Ways to Promote Your Business in 140 Characters or Less

twitter from promotion

You can promote your business using a mere 140 characters.

Ok, it’s now 280 characters…

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business.

Here are 12 ways to get started in promoting your business on Twitter today!

1. Implement Twitter Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Twitter Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How Using Multiple Social Media Sites Can Grow Your Business

social sites

You should be using more than one social site.

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually, here are some statistics from a recent study that show exactly that:

– 28% are on 1 site
– 24% are on 2 sites
– 16% are on 3 sites
– 8% are on 4 sites
– 4% are on 5 sites

Now that you know that your potential new customer is constantly using multiple social media channels, what does that mean for you?

It means that you also need to be visible to them on multiple social media websites! But how are you supposed to know which channel is right for you?

Here is a breakdown of who is using each of the top social media channels according to Pew Internet Research:

Facebook:

– 82% of online adults between 18-29
– 72% of all adult internet users
– 62% of the whole adult population
– Especially popular with women

LinkedIn:

– 25% of adult internet users
– 46% of online adults who are college graduates use LinkedIn
– Popular with those with high household incomes

Twitter:

– 23% of all internet users
– 30% of online adults under 50
– Most common in urban areas

These statistics show that you could have access to many new customers by simply expanding your social media presence to other networks. We strongly urge you to add your business to more social media sites so that you can begin reaching more of your target audience today!

If you have any questions or want more information on social media marketing, we’re an email away.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

12 Ways to Promote Your Business in 140 Characters or Less

twitter

How many characters does it take to promote your business on Twitter?

Actually, in 2017 Twitter doubled the number of characters to 280, so now you can have twice as much fun.

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business, and we are equipped with the knowledge and resources to help you reach your customers this way.

Here are 12 ways to get started in promoting your business today!

1. Implement Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Followers
If your  followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Facebook
Twitter
YouTube
LinkedIn