How do you know if your SEO provider is right for your business?
If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business.
Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.
The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.
Here are 3 key things that the best SEO providers do for the businesses they serve.
1. Top providers perform SEO audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.
2. Good providers provide SEO blueprints. SEO Blueprints lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should.
3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.
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Is a low website conversion rate getting in the way of your business’s success?
Here are 15 of our tips to optimize your conversion rate:
1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central.
2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across.
3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible.
4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors.
5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility.
6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it.
7. Put your Call-to-Action (CTA) above the fold. Your site visitors should be able to see it without scrolling down.
8. Use a CTA button instead of a link. Text links can be hard to spot. Using a button makes your CTA stand out.
9. Use a contrasting color for your CTA button. Make your CTA button even more visible by choosing a color that contrasts with the rest of your website’s color scheme.
10. Utilize your CTA button’s text. Instead of a plain old “submit,” use your button text to tell your visitors what to expect after they click that button with text like “get started!”
11. Create urgency. Limited-time incentives give your customers a reason to take action now.
12. Display “real” testimonials. Show that your testimonials aren’t fake by using full names and pictures.
13. Display your award badges. Show off any honors you’ve gotten to add wow factor.
14. Add trust badges. Boast about the great reviews you’ve gotten on sites like Yelp, Facebook, or the Better Business Bureau.
15. Add a live chat feature. Live chat support adds value.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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As business owners, we must ensure that our marketing efforts are worthwhile.
We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns.
Having someone on your team that can analyze your website traffic data will help ensure that your efforts are worth every little bit of time and money you spend on marketing.
Installing Google Analytics makes acquiring this information easier than ever. Understanding this information will help you strategize and improve your marketing efforts.
Watch our video below or on YouTube for a recap, or continue reading below for our top 8 reasons to use Google Analytics.
Here are 8 simple ways to use Google Analytics to advance your business to next level:
1. Identify the Sources of Your Traffic
Use analytics to track the traffic on your website. This will help you understand what sources send the most traffic to your business.
2. Determine the Path that Leads to Conversions
Determine what pages are driving conversions for your business. Conversions could be making a sale, the download of a white paper, a filled out contact form on your website or one of many other actions that positively impact your business.
The quality of your traffic relies on if you’re bringing the right buyer personas to your website who are genuinely interested in your company’s offerings.
3. Understand Which Relevant Keywords Drive Traffic
Analytics informs you how your business is ranking for key search queries.
Ranking highly for the most important long-tail keyword phrases related to your business can drive quality visitors to your website on a regular basis, which is why marketing around these search phrases is essential for your business.
4. Understand Time on Site
Start by understanding how engaged your visitors are by using the engagement report to better understand their time on site.
The reason why this is so important is that the longer someone is on your website, the more likely they’ll perform an action with your business whether that’s a download, completing a transaction, etc.
5. View Multi-Channel Funnels to Locate Understand a Visitor’s Path
The multi-channel funnels report in Google Analytics is one of the most important to monitor. It provides an overview of the most common paths to conversions. Take a look at which funnels are driving the most activity for your business and try to spur more movement across these channels.
6. Know Which Device Users Drive Results
Improve the quality of your ongoing traffic by analyzing and catering to where your traffic is coming from –desktop, mobile or tablet devices.
7. New vs. Returning Visitors
This report is important to monitor regularly to see if your existing audience is continually returning to your website, while also informing your business of your audience growth over time as seen through new visitors.
Ideally, there should be a healthy balance of both new visitors and returning visitors to inform the quality of your website.
8. Manage Your Backlinks
This can help your business understand what websites are linking to your site, which is a major factor that Google and the other search engines take into consideration when ranking your website and driving traffic to your business.
Your backlink profile is a crucial factor to help ensure that only quality websites are linking to your business and that you’re building trust with your customers and the search engines.
Need to learn more about how to use Google Analytics to improve your website and your business?
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty.
This is achieved through web content that goes far beyond ordinary but without all of the sensory overload. Each aspect of your site should have its own purpose—from the background to the logo to the informative blog. Every part is a solid brick in the foundation of your establishment’s site.
Here are some possible “add-ons” to consider to make your site stand out:
– Demo/explainer videos
– Client testimonials
– A page for reviews
– Informational text that actually informs—as opposed to simply luring the client
– Interactive questionnaire
– Easy-to-follow graphics
– A healthy combination and balance of “all-the-above”
– The compelling story of your business began and most importantly, where it’s going
And don’t forget a user-friendly “contact us” page or even an option for a live Chat with a knowledgeable representative from your company? You’re only limited to your own and your team’s imagination.
So the time has come to set that staff meeting and do a plus/delta on your site’s current features. What’s working and drawing in an audience, and what’s not working? What is the purpose of each and every feature of your site? What are some viable changes that can be made? Who is your target audience? How can you make your site not only engaging but also user-friendly?
As you can tell, some guidance from an experienced digital marketing consultant should come in handy. You are the experts in your product or service; so allow some room for the marketing experts to help.
Essential Questions to ask about Customer Experience
User experience with your site can make or break your business. Think about it. A slow interface, a shopping cart that’s difficult to navigate, or even one small glitch can drive traffic away and steer potential customers toward the next result that showed up on the list of search results. So how do you keep this from happening?
Working with a knowledgeable and experienced team of designers and developers can make quite a difference in creating the best customer experience possible. When searching for such a team, you might need to keep a few ideas in mind such as
– Can they reduce my site’s loading time?
– Can they create engaging content that includes images?
– Can they strike a balance between SEO and treating my audience like “real people”?
– Can they build a user-friendly check-out?
– Can they build a user-friendly customer service Chat and/or Email page?
Thus, looking at these many aspects related to a customer’s experience is as vital to us as it is to you. Helping your business to thrive is our ultimate goal and mission.
By joining forces with your team, we can assist you in improving the customer’s experience. What if you’re just barely getting started? We can build on that foundation as well. Either way, we’ll explore several options, analyze data, and minimize as much trial-and-error as possible to get your site running as quickly and smoothly as possible.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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Winning more customers can be as easy as answering these questions.
Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.
You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.
How many customers are you getting every month?
Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.
How many of them are coming from your website?
You need to be asking how your customers found out about you and keeping track of customers that are coming from your site.
Are they coming from your SEO efforts? Social Media? PPC?
You or someone on your team need to be monitoring how users are finding your website to learn what is working for you and what can be tweaked.
What percentage of your visitors are converting?
Track how many people who are coming to your site are actually becoming customers.
How high is your bounce rate?
Monitor the percentage of people visiting who are just viewing one page of your site and then navigating away.
Which pages are most visited?
Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.
Which pages do they spend most of their time on?
You should study the pages that users are spending a lot of time looking at and see how you can make other pages interesting to your potential customers.
What’s the winning conversion path?
Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.
Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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Did you know that Facebook is a great place to promote your business?
A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents.
Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%.
72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%.
Are you actively promoting your business on Facebook?
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
Asking 8 simple questions can win you more customers.
Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.
You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.
How many customers are you getting every month?
Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.
How many of them are coming from your website?
You need to be asking how your customers found out about you and keeping track of customers that are coming from your site.
Are they coming from your SEO efforts? Social Media? PPC?
You or someone on your team need to be monitoring how users are finding your website to learn what is working for you and what can be tweaked.
By what percent of your visitors are converting?
Track how many people who are coming to your site are actually becoming customers.
How high is your bounce rate?
Monitor the percentage of people visiting who are just viewing one page of your site and then navigating away.
Which pages are most visited?
Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.
Which pages do they spend most of their time on?
You should study the pages that users are spending a lot of time looking at and see how you can make other pages interesting to your potential customers.
What’s the winning conversion path?
Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.
Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
Make sure your business stands out from the crowd!
Search engine optimization (SEO) is a great marketing tool. So is social media marketing, with platforms like Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.
Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.
While all of these tactics are good, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.
Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.
With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!
As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!
Use reputation marketing to validate your potential customer’s decision to buy from you!
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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Did you know that there are many places out there where people can leave reviews telling their experience with your business?
Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away.
In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews.
Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are being left.
You should never let a bad review go unchecked. This can show people that you don’t care, and are likely guilty as charged. And some businesses have been completely destroyed by bad reviews.
Don’t let this happen to your business. Contact us now and let us help you with a solid review management strategy that will help you build trust with potential customers.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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Get your potential customers back using ad retargeting.
When it comes to remarketing, some businesses have no idea what it means, or the benefits that it can bring by getting visitors (who left your website empty-handed) back to your website and purchasing what they were looking for.
It is important for a business to take every advantage that there is to convert a potential customer or client into a happy and satisfied customer. But this isn’t the only benefit of remarketing.
In fact, you can get some pretty interesting data by showing different ads to a customer who leaves your website and goes to another website.
This type of remarketing can serve to the visitor a reminder that they are looking for a certain product or service, and if they are moving around the web looking for this product or service from someone else, there is a good chance they might see your ad and return to convert. For example, you could show a different ad group to visitors who leave your website with a discount if they return to get what they were looking for. This strategy works so well that you are likely to see a 2-3 times increase in click-through-rates for these ad groups.
It might sound like a complicated process, but if you are already using Google AdWords, then you can take advantage of Google Ad Retargeting. These ads will be shown on other websites through the Google Content Network which are amazingly effective.
The benefits of a solid remarketing campaign strategy, and having Google Retargeting setup correctly are huge. The benefits range from having your ads in front of people when they are finally ready to buy, a much larger scale reach as these ads are shown on over 2 million websites, and much more efficient pricing, easier ad creation, and so on.
And there are many different ways to remarket with Google Adwords besides this. There is video remarketing, remarketing for mobile applications, having remarketing lists for search ads, and email-list remarketing which works by uploading your list of email addresses you have collected from your visitors.
When anyone on this list is signed into YouTube, Google Search, or Gmail, they will see your ads.
If ad targeting or remarketing is something you haven’t been doing, then don’t wait a minute longer to get started.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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