Tag: small business marketing

How To Market Your Small Business

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how to market your business

What are you doing to market your small business?

Earlier this year, I was an invited guest on the Small Business Tips Show. The host of the show, Frank Thomas, brought me in to share my three decades of marketing experience with his listeners.

In the episode, we discussed some of the big – and costly – mistakes that small business owners often make when they’re trying to promote their business.

This episode addresses such key things as identifying your ideal client and what, exactly, marketing is. Contrary to popular belief, it is not advertising. Advertising is a component of the implementation of a marketing strategy.

This past September, I was invited to regularly co-host the Small Business Tips Show with Frank, and this past Tuesday I posted the first part of our first ever video presentation. I’m honored to be a permanent fixture now on the show, and invite you to visit my YouTube channel to see what other resources are available for you there.

Meanwhile, please enjoy this podcast and see if it helps you identify how you can better market your small business.


Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Getting More Clients – Part 1

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getting clients in a down economy

Are you looking for more clients for your business?

That’s kind of a silly question really, isn’t it? Of course you do! Nearly every business is always looking to attract new clients, unless their goal has been to attain a specific level and they have attained that level. How to get more clients can be a challenge, especially in an economic downturn.

Some of you who have been following me for some time are aware that I am now co-hosting podcasts with the Small Business Tips Show. Frank Thomas and I have recorded several podcasts already, and we recently decided to add something new to the mix.

The podcasts have proven to be very successful, so we thought, “Well, people are liking the audio and it’s working so well, maybe we should do some video broadcasts”. So, a couple of weeks ago we recorded our first broadcast. While the nuances of the recording software had not quite been worked out yet and the video isn’t the prettiest, we thought it was an important topic to share with you.

So what is this topic? Well, it’s about how to get more clients.

And, in fact, we found that there was so much to say about this topic that we actually broke it into two parts. Part one is being shared with you today. Read more

Using Offline Marketing As A Strategy For Your Business – The Final Say

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Using Offline Marketing As A Strategy For Your Business – The Final Say

Today, we live-streamed the final video in this series on offline marketing.

It was a lot of fun doing this video series, partly because I am gaining comfort in front of the camera and partly because it was such a great opportunity to address an area of marketing that is often forgotten or neglected.

Offline marketing methods are extremely effective tools that are often overlooked in this technology driven time. But, as I hope we have demonstrated in this series, they play very nicely when integrated with online marketing methods.

As we pointed out, there are a variety of off-line marketing methods, each with their own advantages. When you’re creating your marketing strategy, it is vitally important that you integrate the appropriate methods into your plan, always keeping your target audience, intent, goal, and budget in mind. Read more

Using Offline Marketing As A Strategy For Your Business – Integration

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integration

Integration

So far in our series, we have talked about what offline marketing is, why you would want to use it, and what types of offline marketing you can choose from. Today, we discuss how to integrate offline marketing with online strategies to get the most for your marketing efforts.

Offline and online marketing methods can actually support each other in ways that create a broader reach. Watch our video to see how that works. Read more

Using Offline Marketing As A Strategy For Your Business – What To Choose

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What to choose

So, what should you choose?

In our previous video, we talked about what, exactly, constitutes offline marketing. We provided several choices of things you can do to implement offline marketing strategies into your marketing plan.

Okay, so now that you have all these examples, which of them do you use?

There are several variables that will determine which offline marketing method will best work with your business’s marketing plan. Watch our video to learn how to determine what options are the best choices for you and your business. Read more

Using Offline Marketing As A Strategy For Your Business – What Is It?

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what is offline marketing

Welcome to the third video in our newest series, Using Offline Marketing As A Strategy For Your Business.

In today’s video we are going to discuss what, exactly, is offline marketing.

Our previous video discussed the reasons why you would want to choose to use offline marketing strategies. Many people, especially those who have grown up never knowing what it was like before we had technology at our fingertips, might question why you would choose to use off-line strategies. However, as our last video demonstrated, there still are very many valid reasons why using off-line marketing strategies still makes a lot of sense.

As we all know, technology seems to be ruling the marketing world. We are seldom not connected, either by our phones, our tablets, or our computers. In fact, some studies have shown that some people actually suffer a type of withdrawal when they’re unable to be connected via technology. Read more

Using Offline Marketing As A Strategy For Your Business – Why Choose It?

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offline marketing strategies

Our previous video introduced this series about using offline marketing strategies for your business.

In this, the second video of the series, we discuss the reasons why you want to use offline marketing.

With the increased reliance on the use of technology for marketing, the focus for many years has been on the implementation of online marketing strategies. And, of course, online marketing is a critical component of the complete marketing plan.

But that doesn’t mean that off-line marketing strategies are passé. Watch our video and see why it makes sense to go a bit old-school and bring offline marketing strategies into your plans. Read more

Using Offline Marketing As A Strategy For Your Business – Introduction

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offline marketing

Why offline marketing makes sense.

I’d like to welcome everyone to our newest video series, using offline marketing as a strategy for your business. We’ve been planning this video series for about two months now, but other priorities continued to pop up over the summer, delaying our progress on this series until now.

But this may not be a bad thing. Now that summer is over and the kids are back at school, everyone is focusing back on their business and looking for ways to finish the year off on a positive note. One of the things you should be doing is reviewing your marketing plan, identifying what has worked over the past year, streamlining for the last quarter, and making your adjustments for 2016.

This newest video series focuses on bringing off-line strategies into your marketing plan. Our introductory video will warm you up to the concept and prepare you for the rest of the series. Read more

Know Your Customers!

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know your customer kyc

How well do you know your customers?

Our previous post addressed the importance of knowing your competition. Today, we are following up with a presentation about knowing your customers, also known as KYC.

Indeed, knowing your customer is just as important as knowing your competitors. In fact, it might just be even more critical to your success.

This presentation will help you understand why this is so important, how to identify your client, and how to deliver your product and services in a way that ensures their loyalty. KYC is the key!

Watch our video and see how you can enhance your customers’ experiences.  As always, if you prefer, you can watch on our YouTube channel.



Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Regaining Your Focus

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focus

Time to focus!

Well, the unofficial end of summer is upon us. Despite the fact that summer doesn’t officially end until September 23 this year, we all know that the Labor Day weekend heralds the end of summer and a return to “business as usual”. Many people have commented to me that they struggle a bit with regaining their focus at this time of year. I suppose that’s only natural after a couple of months of juggling holidays, barbecues, weekend trips, kids activities, etc. It can take a bit of time to find that balance again, now that life has settled into a more predictable routine.

With this in mind, I decided to use today’s article to address this issue of what happens when you lose your focus and how to get back on track. I’m including a link to a podcast that I recorded with Frank Thomas of the Small Business Tips Show back in mid-July.

Frank found that he was struggling a bit with focus at the beginning of July.  As he’s a friend and business colleague of mine, we naturally had a couple of discussions about trouble he was having. As we worked our way through some of the common obstacles, stumbling blocks and reasons why people lose their focus, we came to the obvious conclusion that many people struggle with the lack of focus from time to time. We decided that by having an open discussion about what happens when you lose focus, and discussing how to get back on track, we would not only help Frank regain his mojo, but could also potentially help many, many other people. The result is this podcast.

During this podcast, we discuss how you lose focus, as well as how to recognize the signs and symptoms of starting to lose your focus. We provide suggestions on how to identify and get beyond this lack of focus, and how to avoid losing focus in the future.

I hope you enjoy this podcast and that you find some of the tips and strategies helpful.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

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