online marketing Archives - Page 15 of 28

Optimize Your Business Website for the Best User Experience

Regularly optimize your website for the best experience for your customers.

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy.

User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day.

If you have ever used your phone to browse websites online, you may have noticed that some websites are nearly impossible to read or navigate. The reason for this is because most websites are built from a perspective that someone on a computer will visit the site. The way users access a website has already changed drastically.

But design evolution isn’t only about having your website viewable on a mobile device. User optimization encompasses a lot of different factors. Some changes that have happened over the past couple of years include websites having fewer menu options, getting rid of the menu grid or ‘hamburger’ as it’s come to be known, getting rid of bad stock images, and moving the website to a more minimalistic design.

The majority of these changes came from designers and developers constantly redesigning and changing UX (user experience) elements to see how those new designs and changes worked. Big companies such as IKEA have moved to a more minimal design with fewer menu options making it easier for their visitors to quickly find what they need. But this optimization shouldn’t end there.

The future will likely bring more design trends making it easier for visitors to get what they are looking for quickly. After all, a good user experience drives conversions.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Want Digital Dominance? Pay-per-click Advertising is the Key

April 22, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, digital marketing, online advertising, online marketing, pay per click, PPC

Looking for digital dominance?

So you’re a new business that has launched online, or a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things you need to know. This includes but isn’t limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

The Benefits of Online Advertising vs. Traditional Advertising

April 18, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, online advertising, online marketing, pay per click, PPC

There are several benefits to online advertising vs. traditional model.

One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can be quite expensive for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.60 cents.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns. There is a lot of competition, and you need every bit of experience you can get on your side.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Reasons You Need Digital Marketing

April 15, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, digital marketing, marketing, marketing strategy, online marketing, social media, social media marketing

Customer behavior has changed as they are more exposed to digital marketing.

They go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to as well!

Here are the top 5 reasons why you need to implement digital marketing in your business:

1. Your prospective customers look online before buying!
Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out!

2. It works!
Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers!

3. It levels the playing field.
If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters.

4. It’s cost-effective. You do not have money to waste.
Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies that use digital marketing techniques.

5. Track potential customers.
You can track customers from the first interaction. Imagine if you could follow your potential customers around and keep promoting your product. Digital marketing will do that for you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Beat Bigger Brands and Grow Your Business

April 12, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing, marketing strategy, online advertising, online marketing, social media, social media marketing

Are you a Small Local Business?

Size doesn’t matter when you are offer bigger value and personalized services. But you need to create more visibility online for the people who are looking for what you provide.

What are the advantages of being a small, local business that will enable you to compete with bigger businesses?

Here’s a short list:

Technology Tools

In no other time has technology made it easier for us to do business, communicate, promote, and expand our businesses on such a far-reaching scale. The Web, SEO, and Social Media Marketing allow us to market our businesses in the same way that bigger brands do.

Flexibility with Changing Conditions

Small business owners have way more flexibility to make immediate and necessary changes that are essential to dealing with changing local market conditions. For big businesses, recommendations go through many levels bureaucracy before decisions are made at the top. Execution suffers the same delays down to the personnel on the ground.

Personalized Customer Service

You have the opportunity to deliver personalized, unexpected and exceptional customer service.

How does it feel when you are served by the owner of a restaurant that you often dine at, and get asked if the food is good and what can they do to improve their menu?

There is something very warm and fuzzy feeling about local interactions for both owners and customers.

Access to Digital Marketing Expertise

There are no longer barriers to accessing digital marketing expertise when you can hire an expert by the hour to oversee your marketing strategy and activities.

Contact us if you want to seize the opportunities that digital marketing can offer and reclaim your domination in your own territory.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

3 Things Your SEO Provider Should be Doing for Your Business

April 9, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, online marketing, online search, search, search engine marketing, search engine optimization, SEO

Do you have the right SEO service provider for your business?

If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business.

Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.

The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.

Here are 3 key things that the best SEO providers do for the businesses they serve.

1. Top providers perform SEO audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.

2. Good providers provide SEO blueprints. SEO Blueprints lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should.

3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

You Need SEO, Whether You Understand its Complexity or Not.

April 8, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, designing a website for marketing, marketing, marketing strategy, online marketing, search, search engine marketing, search engine optimization, SEO

Does SEO complexity confuse you?

If so, you are not alone.

SEO is a complex process, indeed. In fact, Google has over 200 ranking factors!

Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study:

– Between the top 3rd and 20th position in Google search results, there is a 45% difference in content length.
– Between the 1st and 10th positions, there is a 10,000 difference in referring domains.

Content and backlinks are extremely important in SEO.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Boost Growth and Sales for Your Small Business With Facebook Ads

April 2, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, facebook, facebook advertising, facebook marketing, marketing, online advertising, online marketing

Facebook ads can help you grow your business.

Businesses around the globe continue cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Or are you apprehensive about getting into Facebook Ads?

You can get a well-deserved Facebook boost by:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Agapi /NEXsteps

Tag: online marketing

Regularly optimize your website for the best experience for your customers.

Make sure your business stands out from the crowd!

Looking for digital dominance?

There are several benefits to online advertising vs. traditional model.

Customer behavior has changed as they are more exposed to digital marketing.

Here are the top 5 reasons why you need to implement digital marketing in your business:

Are you a Small Local Business?

Here’s a short list:

Do you have the right SEO service provider for your business?

Does SEO complexity confuse you?

Travel and hospitality are expecting massive growth!

Facebook ads can help you grow your business.