online advertising Archives - Page 2 of 5

Pay-per-click Advertising is the Key to Digital Dominance

October 5, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, online advertising, online marketing, PPC

How does pay-per-click advertising help your business?

So you are a new business online, or are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things you need to have knowledge of. This includes but is not limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Reasons You Should Be Using Remarketing

September 3, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, growing your business, marketing, online advertising, paid ads, remarketing, small business marketing

Do you know what remarketing is?

Remarketing is a type of online advertising that allows you to recapture the interest of a customer who has previously visited your website.

After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a very effective marketing technique!

Five Benefits of Remarketing:

1. It provides a high return on investment. Costs for remarketing have reduced considerably in the last few years.
2. It is a very efficient and cost-effective method for small businesses with a tighter budget.
3. It continually reinforces your service or product to a likely buyer you know is interested.
4. It is a brand awareness tool as it keeps your brand in front of a potential buyer’s mind.
5. You can measure the effectiveness of your remarketing, so there are no surprises. You will receive reports on how your campaigns are performing, where your ads are popping up and what price you are paying.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Local Business Alert! Local Search Results Will Give More Results

August 10, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, growing your business, local business, local search, marketing, online advertising, online marketing, SEM, SEO, small business marketing

Can you be found in local search?

On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?

Are you visible in Google’s ‘Local Pack’ and expanded results?

Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results should be important.

Businesses listed in the Local Pack vary from the searcher’s location. If you are nearest to the searcher at the time of the search, then your business listing should appear there.

However, being closest to a potential customer searching isn’t a guarantee that you will come up in the search results. Your listing and your website must be optimized for local search.

Here are some of the important ranking factors based on a study by Moz:

Google My Business Listing Signals
Link Signals
On-page Signals
Citation Signals
Review Signals
Behavioral Signals
Personalization
Social Signals

https://moz.com/local-search-ranking-factors

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Grow your Potential Customers With As Little As $200

August 8, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, growing your business, marketing, online advertising, online marketing, social media, social media marketing

Spend a little, gain a lot!

Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?

We recommend performing a test either on Facebook or LinkedIn.

The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.

We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.

For Facebook, we can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, we can choose the characteristics of your audience you want to target by country and title or job function.

With a test budget of $200, you can reach at least 30 to 50 thousand people seeing your message and brand (impressions) on Facebook, while on LinkedIn, you can reach approximately 7 to 9 thousand decision makers.

Now that’s powerful!

Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

6 Ways To Use Facebook Ads To Boost Growth and Sales for Your Small Business

July 20, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, facebook, facebook advertising, facebook marketing, marketing, online advertising, online marketing

Facebook can boost your growth!

Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Are you apprehensive to get into Facebook Ads?

Here are six tips to get you a well-deserved Facebook boost:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Get a Virtual Storefront And Say Hello To The Future. Open 24/7.

July 15, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, growing your business, marketing, marketing strategy, online advertising, online marketing, virtual storefront

Are you open 24/7?

The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers.

Yes, your website is your virtual storefront. Open 24/7.

Not sure where to start? We can help.

Your website needs to sell you and these six things are proven to do that in the most efficient way.

1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization.

2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season.

3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs.

4. For each product listing, make sure you identify the benefits, features and product specifications. By ensuring you answer all the customer’s questions, you help them arrive at the “yes!” more quickly.

5. FAQs are found on almost every website. Whether they’re questions about shipping times or your return policy, you want to make sure anything a customer may wonder about is clearly spelled out.

6. Testimonials take advantage of the fact that customers trust their peers more than almost anything else when it comes to buying a good or service. If you have happy customers, make sure you utilize that to sell yourself or your products to new clientele.

Feeling overwhelmed? We’re here to help!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Online Advertising Mistakes You Can’t Afford To Make

June 19, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing, online advertising, online marketing, PPC

You can’t afford to make these five advertising mistakes!

Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns hasn’t been paying off?

Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs:

Launching a Campaign Without a Clear Strategy

It’s impossible to measure success without defining clear goals. Ask yourself these two questions: What is your primary goal for this campaign? Who is your target market to reach that goal? Then set up an action plan of specific tasks that will help you reach success.

Taking a “Do-it-all” Approach

As you may already know, PPC marketing is much more complex than it seems. You need to make sure that you have access to a digital marketing consultant.

Effective campaigns address the 3 basic types of PPC traffic separately: search traffic, display traffic, and social traffic. Delivering different ad experiences to each type of traffic increases your odds of success.

Failure to Identify a Realistic Budget

Think of your first few campaigns as tests. They may not be profitable, because you don’t know what will work and what won’t. Your budget shouldn’t be too low or too high. Your budget should be enough to test your campaign for future optimization.

Having Unrealistic Expectations

You may expect to see immediate results from your PPC ad campaign, especially if your website is optimized for SEO. Be patient for the first few weeks of your new campaign.

Not Testing Your Conversion Funnel

Make sure everything is working correctly by using test users. Have them experiment, use the site to perform tasks, and don’t forget to have them test the site from a variety of devices!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Agapi /NEXsteps

Tag: online advertising

How does pay-per-click advertising help your business?

Use Google AdWords and grow your business.

Do you know what remarketing is?

Five Benefits of Remarketing:

Can you be found in local search?

Spend a little, gain a lot!

Facebook can boost your growth!

Here are six tips to get you a well-deserved Facebook boost:

Are you open 24/7?

Your website needs to sell you and these six things are proven to do that in the most efficient way.

Digital marketing trends you should know about.

Here are 7 digital marketing trends you should know:

Here’s how Google AdWords can help grow your business.

You can’t afford to make these five advertising mistakes!

Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs: