Tag: digital marketing

Your Digital Marketing Strategy Needs To Be Aligned with your Business Goals

Nancy Boisvert Newsletter , , , , , ,
digital marketing strategy alignment

What is your digital marketing strategy?

Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%).

No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI.

Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals.

A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process.

Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing.

Here are some variables that will shape your Marketing Blueprint:
  • Marketing Audit
  • Business Goals
  • Budget
  • Benchmarks
  • Consulting Services
  • Strategy Recommendations
  • Marketing Services
  • Backup Plan
  • Targets

Your marketing needs a foundation to stand on — your business goals. You need a plan for your marketing with all of the parts working together to reach new heights in line with your goals.

Your goals could be a mix in any of these categories:
  • Brand Exposure
  • Social Media Engagement
  • Website Traffic
  • Sales Targets
  • Target ROI

If you are willing to spend $1,000 to $3,000 a month – or $12,000 to $36,000 a year – then it makes sense to invest in a Marketing Blueprint to ensure a spot-on marketing campaign.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Why do Digital Marketing Campaigns Fail?

Nancy Boisvert Newsletter , , ,
digital marketing doesn't work

Too many businesses think digital marketing doesn’t work.  Here’s some real reasons why they fail.

Do you recognize any of the following signs?

1. You’re not visible on search engines and if you are visible, no one clicks to visit your website.
2. If visitors do click through and visit your website, they leave almost immediately.
3. You’re getting clicks, and website visitors aren’t leaving your website, but they’re not buying anything!

Sound Familiar? I’m sure you’re asking, “What can I do?”

It’s all about understanding who your customers are, their search behaviors, and the digital channels they use – and having the right product.

Online marketing allows your potential customer to be matched with your service to ensure that your product is the perfect one for them!

Here are additional tips:

1. Make sure you are doing SEO. This includes optimizing the titles and description of every page and optimizing your content to match the intent and context of the search.

2. It’s not just about getting potential customers to visit your website. You want them to become engaged with your content.

3. Your written content (the actual words/explanation/description of the product or service) is engaging, interesting. Relevant content will build trust and increase the probability of a visitor becoming a buyer.

So, know your audience, decide on your strategy and use the correct tactics. If you are unsure, seek advice.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Great news for travel and hospitality industry business owners!

Nancy Boisvert Newsletter , , ,
travel and hospitality industry news

Are you in the travel and hospitality industry?

Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.

Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.

The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.

The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.

How’s your revenue forecast?

Need help boosting digital marketing for your travel or hotel business? What’s your plan of action?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Top 3 Challenges to Tracking Your Digital Marketing ROI

Nancy Boisvert Newsletter , , , , , , , ,
track your digital marketing roi

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:
  • Attributing social and content to revenue.
  • Aligning KPIs to revenue.
  • Tracking leads to revenue

Are you having the same challenges? Do you have a compelling reason to learn more about this?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your Business Website Is The Foundation For Your Digital Marketing

Nancy Boisvert Newsletter , , , , , , ,
foundation for your digital marketing

Build a foundation for your digital marketing.

Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it right.

So what are the things that every successful digital marketing hub has? Well for starters, this is the place where the business begins to build its’ brand and reputation. And everything that involves the brand should be here such the core message or mission statement of the company, the source of the business information including the location, the management, the employees, and the expertise of the business team that is building this brand.

Of course, your business might be different, and you may have a small team offering products or services. Or it may be just you offering a product.

In this case, you would build up on why your product is better, or where your service is better than ‘company-x.’ Building your brand all starts here on your web property.

But this is just the beginning of having a solid foundation for your ‘digital marketing hub’. A good way to look at this is from a customer or visitor standpoint. Does your website have everything that the customer needs including answering questions about the product or service that you offer?

Do you have complete product or service guides online, and are those guides being regularly updated? And do you have product guides and tutorials setup for buying customers?

Many online businesses have different products or offer different services, and those could include customer education, or supplying how-to guides.

Having lead generation is another important aspect along with being able to find that business on social networks. This is important because many businesses use these social networks like Twitter, Instagram, and Facebook to keep their customer base updated on new products or services that the company offers. And there is so much more.

If after reading all this, you must feel overwhelmed, don’t worry. We can guide you through the process of making sure your website is fully utilized for your business, and it’s optimized to increase conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How Facebook Ads Can Boost Growth and Sales for Your Small Business

Nancy Boisvert Newsletter , , , , ,
how facebook ads can boost your growth

You can boost your company’s online reach through Facebook Ads.

Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Are you apprehensive about trying Facebook Ads?

Here are some ways you can get a well-deserved Facebook boost:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Great news for business owners in the travel and hospitality industry!

Nancy Boisvert Newsletter , , , , ,
travel and hospitality industry

Things are heating up for the travel and hospitality industry.

Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.

Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.

The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.

The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.

How’s your revenue forecast?

Need help boosting digital marketing for your travel or hotel business?

What’s your plan of action?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Do You Have A Clear Digital Marketing Plan?

Nancy Boisvert Newsletter , , , , ,
digital marketing plan is a must

Having a clear digital marketing plan is a must.

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

It’s time to create your digital marketing strategy.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Rising to the Occasion with a Clear Digital Marketing Plan

Nancy Boisvert Newsletter , , , , ,
digital marketing strategy reasons

Do you have a clear digital marketing plan?

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Convinced you need to create your digital marketing strategy?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Ensure You Have A Clear Digital Marketing Plan

Nancy Boisvert Newsletter , , , , , ,
clear digital marketing plan

Are you marketing without a plan?

That’s a recipe for disaster.

How much time do you spend with technology every day?

According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

So what does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Ready to create your digital marketing strategy? We can help you shine!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Facebook
Twitter
YouTube
LinkedIn