Tag: building your business

Say Hello to the Future. Get a Virtual Storefront. Open 24/7.

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virtual storefront

Do you need a virtual storefront?

The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers.

Yes, your website is your virtual storefront. Open 24/7.

Not sure where to start?

Your website needs to sell you and these six things are proven to do that in the most efficient way.

1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization.

2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season.

3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs.

4. For each product listing, make sure you identify the benefits, features and product specifications. By ensuring you answer all the customer’s questions, you help them arrive at the “yes!” more quickly.

5. FAQs are found on almost every website. Whether they’re questions about shipping times or your return policy, you want to make sure anything a customer may wonder about is clearly spelled out.

6. Testimonials take advantage of the fact that customers trust their peers more than almost anything else when it comes to buying a good or service. If you have happy customers, make sure you utilize that to sell yourself or your products to new clientele.

Feeling overwhelmed? We’re here to help!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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The Importance of Customer Lifetime Value

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The Importance of Customer Lifetime Value

Want to know about Customer Lifetime Value?

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as inexpensively as they can. This may have been the way to do things in the past, but now things have changed.

So what is Customer Lifetime Value? CLV is something that all big businesses focus on because of its importance. It is the measure of dollars coming in from a customer over the entire relationship with that customer to the business. However, since you cannot speculate how long each customer you have will stay loyal to you, you look at it over a certain period of time. Once you start doing this, the data you collect can show you some fascinating things.

One of the things you might find is where your marketing efforts fell short compared to one customer over others. The other thing measuring Customer Lifetime Value can do is help you refine your marketing strategy so that you are targeting the right customers.

There are many benefits that come from analyzing Customer Lifetime Value including maximizing your return on marketing campaigns, helping to identify and reward those customers who are loyal, and managing your customer relationship as a monetary investment instead of counting them as a number.

Huge industry leaders in eCommerce are outperforming all the rest because of their focus on retaining customers. Some eCommerce giants are reporting 60-80% retention rates while others are reporting only a 20% rate!

Do you want to learn more about CLV?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How to Drive More Foot Traffic to Your Local Business with an Online Presence

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There are many things you can do to get more foot traffic to your door.

One of the things that’s surprising is that many local physical businesses don’t have, or don’t think they need, local SEO such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices more than ever.

People use their smartphones to do everything from ordering pizza, to finding out who has the best price on the car part they suddenly need. And while this is just a small example, you may or may not be surprised that many people go online to check to see if a business has what they need, what the prices are, if they are currently open.

They do these things before deciding to drop by a store!

There are many things that a local physical business can start doing besides having a website online so that they can be found easily by new prospective customers. Getting yourself listed on Google My Business is free, and the page is likely to get indexed very quickly since it is Google.

The next best thing to do is get listed on local directories and review sites. Many people are using these sites to check business reviews and will be able to find your business quickly.

Some other things that you want to be sure to do are building links from local news sources, establishing partnerships with other businesses and of course, utilizing search engine optimization using locally targeted keywords which very well could be easy to rank for.

If all this sounds great to you, and you need more information on how to get started, then know that we can help you get your business in the important places that matter most and help increase your foot traffic.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Digital Advertising Pays Off: How to Find the Platform that Works Best for You?

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online advertising platform

Confused about which online advertising platform is best for you?

Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering which platform is right for you and your business? And, where should you start?

One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share.

Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good.

For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune.

If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front of their impressive user bases) include Twitter, YouTube, Instagram, Pinterest, and Snapchat.

Search advertising platforms get your business priority placements whenever someone makes a search. While Google AdWords is the leader in search advertising, Bing Ads is also a strong option. The widely used pricing model in search advertising is CPC (cost-per-click), where you only pay when your ad gets clicked.

The third main type of platform is display advertising.

There are many options and variables to consider. Feeling overwhelmed? We can help you navigate the options!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Take Advantage of Reputation Marketing to Gain Customer Trust

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Customer trust! It’s the key to getting and keeping business online.

Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust.

And if you aren’t taking advantage of online review sites for your business, you could be missing out on gaining more customers and clients.

Having a good reputation marketing strategy where you have someone manage the aspects of online reviews can be very rewarding especially when it comes to building trust for your brand.

Getting listed on these review sites is the first step in wowing potential customers, and at the same time showing these future prospects that you care about your brand, and care about customer experience. If you don’t do this, your competition will, and are already likely taking advantage of getting positive reviews.

Don’t wait a minute longer to find out that your business has unchecked reviews online. Take control of your reputation marketing strategy now.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

3 Reasons To Start Using Google AdWords Today!

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benefits of google adwords

Are you looking to grow your business?

Are you hoping to bring in new customers? Do you want to see that bottom line grow?

Successful business owners with an eye to the future should be able to answer yes to all those questions.

At Agapi Marketing & Consulting Ltd., we understand the value of growth to a business, and we want to help you achieve those goals through your marketing strategy.

Fast and Measurable Results

Google AdWords can give you top-notch measurable results, quickly and reliably. With these results, you know you are reaching the right audience. AdWords also provides unique functionality and reporting, so you can learn more about the wants and needs of your audience.

Budget-friendly

One common excuse heard in marketing is “We can’t afford to advertise.” My friend, you can’t afford not to. With Google AdWords, you know that your money is being put in the right place. With a pay-per-click model, you only pay for those internet users who click through to your site.

Build Brand Recognition

Even though you are only paying for the audience who clicks on your ad, you are getting a lot more eyeballs. That means you are working up the number of people who know about your business. Brand recognition carries a lot of weight and is something that must be built up in small increments.

There are many benefits to using Google’s AdWords. let us start helping your company grow today!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

BrightLocal Report: Ask, and You Shall Receive Reviews

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reviews

Do you have customer reviews for your business?

Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them.

Here are some of the report’s key findings:

1) 7 out of 10 consumers will leave an online review if they’re asked to.
2) 50% of consumers have been asked to leave a review about a business and actually did leave a review.
3) 20% of consumers asked to leave a review did NOT leave a review for that business.

In short, you can give your customers the opportunity to leave you valuable feedback by simply asking them to leave you a review. Odds are, they will, and then you can use this feedback to promote your reputation.

This report shows the enormous potential of reputation marketing and why it’s important for every business to have a reputation marketing strategy in place to capitalize on it.

Agapi Marketing & Consulting Ltd. can help you navigate best practices to use reputation marketing to your business’s advantage.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Two Ways to Make Your Business More Visible Today!

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paid ads

Paid ads increase your visibility online.

You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic?

On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords!

1.Google Adwords

Skip the wait, Google Adwords will allow you to see a rise in the traffic on your site within one or two days! You will need to create a strong copy, a target audience, the correct bid, and proper optimization. Then you will be able to watch your targeted customers build up the traffic on your site.

Having a Facebook page is a great step for your business, but it can also take a year or even longer to build a strong presence on the social media site. Even after you build a following it can still be hard to reach new customers, unless you are using Facebook Ads!

2. Facebook Ads

Facebook ads not only allow you to become more visible, they allow you to be seen by your target audience. You get to choose your audience by location, age, gender, and interest. With these highly specific targeting tools, you no longer waste your advertising spending on people outside of your target audience. You can even send viewers straight to your website from the ad.

For more information on getting new traffic, visit us today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Rise to the Occasion with a Clear Digital Marketing Plan

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digital marketing plan

How much time a day do you spend with technology?

According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Ready to create your digital marketing strategy?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please share this post.

12 Ways to Promote Your Business in 140 Characters or Less

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twitter

How many characters does it take to promote your business on Twitter?

Actually, in 2017 Twitter doubled the number of characters to 280, so now you can have twice as much fun.

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business, and we are equipped with the knowledge and resources to help you reach your customers this way.

Here are 12 ways to get started in promoting your business today!

1. Implement Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Followers
If your  followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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