Doing It Write


Communication is at the core of everything we do in life.

And writing is at the heart of all communication.

From very early times, humans have striven to tell stories in a way that is preserved for future generations. From cavemen drawing images on walls, to hieroglyphics and the Rosetta Stone, to manuscripts and books, and now to abbreviated conversations through the technology of texts, we have told our stories.

Now, I’ll admit that I’m a bit old-school. I’m a bit of a stickler for spelling, grammar, and punctuation. I prefer telephone conversations rather than text messages, especially for any conversations of length. And, if I’m looking to memorialize something, I am more likely to rely on email than on a text message.

But I also am a realist.

I recognize that technology has changed the substance of communication, if not the inherent value of it. Probably half of our current population has grown up in a world that doesn’t know what it was like before the age of computers. Although most of the younger generation can type faster than I can, none of them grew up with the experience of learning the keyboard on a manual typewriter.  These are the folks who can text nearly as fast as they speak.  Which is probably why I still prefer telephone conversation.

Typos and Auto Correct are the bane of my existence!damn you autocorrect

In so many ways, technology has improved our ability not only to communicate, but to communicate with people at great distances from us. And this communication happens in an instant.

So, how are you communicating with prospects and clients?

The art of writing is not lost. If you are not already providing a newsletter – or at least regular email updates – to your clients and prospects, I urge you to consider starting this immediately. Yes, in a world of messages of 140 characters or less, people still like to engage at a deeper level.

Don’t stop doing your short posts on social media, and don’t stop making and uploading videos and podcasts. But don’t forget the art of writing. There is something permanent about the written word; something that strikes to the core of all of us.

And although I admitted being a stickler for proper spelling, etc., language continues to evolve. Many words that were abbreviated for the purposes of text messaging have now become normal in many areas of our language. Who hasn’t included “LOL” in something that they have written?

So my final thoughts for this article are to encourage you to keep writing, in whatever form makes you comfortable. Just keep doing it!  And  100 years from now, people will have an indication of how we communicated, just as we look back in history at others.

Until next time…

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