Better Email Open Rates – Part 3

conversions

What’s the purpose of email marketing?

Why, conversions of course!

Let’s be realistic. The main reason that we utilize email marketing it to get our subscribers to do something. At the end of the day, we are looking for people to engage. Our final video in this series helps understand the magic of converting subscribers.

7 tips for email conversion.

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Better Email Open Rates – Part 2

write engaging content

Here’s a secret to getting better email open rates.

Write engaging content!

One of the best ways to improve your email open rates is to make sure that you are writing about things that your subscribers want to read. If you are regularly providing quality content, your open rates will improve, even if you don’t have the best subject line.

Today, we give 7 tips to help you write engaging content.

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Better Email Open Rates – Part 1

email open rate

Are your emails being opened?

Sending emails is not enough.

If you are emailing your clients and prospects, it’s not enough just to send an email. It doesn’t do any good if they aren’t opening your emails! To help improve your email open rates, we have prepared a 3 part series.

Today, we give 7 tips to help you write engaging subject lines.

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Marketing Without Breaking The Bank

setting a marketing budget

When setting a marketing budget, be aware that yes, it’s possible to market without breaking the bank.

Marketing does not have to cost a lot.

Avoiding shiny object syndrome can be difficult, but can also be costly. Making a plan and being strategic about your marketing is the best way to get the biggest bang for your buck.

Watch and learn 6 ways to market your business without overspending.

Today’s explainer video shows how to market and not break the bank.

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Measuring Your ROI

measuring roi

Measuring ROI is not always easy!

But knowing how well your campaigns are doing is imperative to your success.

Measuring the results of any marketing campaign is important on many levels. You need to know what is working and what isn’t. And you need to know what is giving you the most value.

Calculating ROI can be tricky.

Today’s explainer video explains different ways to measure your ROI; a simple and a more detailed calculation.

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Evaluating Your Email Campaigns

email campaigns

How do you evaluate your email campaigns?

…or, maybe a better question – do you evaluate your email campaigns?

There is no denying that email is still a valuable part of any marketing strategy, whether to seek out new business or to communicate with current customers.

But many times, people don’t evaluate their campaigns.

And without evaluating them, you won’t know what is working.

Today’s explainer video provides a blueprint to help you evaluate your email marketing campaigns.

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How To Allocate A Search Budget

search

Google PPC or Search PPC?

It can be difficult to know what to choose!

Paid search can definitely help augment organic search results. But often, it can be difficult to decide what channel to use and stay within your budget.

There is no right or wrong answer.

Today’s explainer video will help outline how to make that decision.

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Top 12 Tips For Defining Your Marketing Strategy

defining your marketing strategy

Do you have a marketing strategy?

Without one, you are sunk!

In order to effectively promote your business, you need to develop a marketing strategy. These 12 tips will give you a great starting point to creating something that will work for you.

So, what are you waiting for?

Watch today’s explainer video to learn how to structure your marketing strategy.

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How To Avoid Google Penalties

google penalties

Do not poke Google in the eye!

You won’t like the consequences.

Google penalties are no joke! As the largest search engine, being penalized by Google can result in serious damage to your search engine ranking – and your business visibility.

Here’s how to stay on the good side of Google.

Watch today’s explainer video to learn how to avoid incurring penalties.

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3 Keys To Staying Motivated

staying motivated

Do you ever feel like giving up?

Well, duhhh! Of course you do!

Let’s face it… we can all get discouraged from time to time. And when we are feeling like giving it all up, it can be hard to stay motivated.

Want to learn some tricks to getting over that?

Watch today’s explainer video as we discuss 3 key ways to stay motivated when you are feeling down.

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