At Agapi Marketing & Consulting Ltd., we want to make sure your business looks great online.
Our experts have compiled a list of 4 warning signs that your website might need a total redesign.
1. Your site takes more than 3 seconds to load
If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.
2. Some of the features or content do not display properly
Check your website regularly to make sure logos, photos, and outside links are working properly.
3. Your site is difficult to view and navigate on mobile
Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.
4. You’re Not Seeing Any Business Results.
Is your website bringing in leads and sales? If not, then it is definitely time to consider a redesign.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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Is a low website conversion rate getting in the way of your business’s success?
Here are 15 of our tips to optimize your conversion rate:
1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central.
2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across.
3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible.
4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors.
5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility.
6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it.
7. Put your Call-to-Action (CTA) above the fold. Your site visitors should be able to see it without scrolling down.
8. Use a CTA button instead of a link. Text links can be hard to spot. Using a button makes your CTA stand out.
9. Use a contrasting color for your CTA button. Make your CTA button even more visible by choosing a color that contrasts with the rest of your website’s color scheme.
10. Utilize your CTA button’s text. Instead of a plain old “submit,” use your button text to tell your visitors what to expect after they click that button with text like “get started!”
11. Create urgency. Limited-time incentives give your customers a reason to take action now.
12. Display “real” testimonials. Show that your testimonials aren’t fake by using full names and pictures.
13. Display your award badges. Show off any honors you’ve gotten to add wow factor.
14. Add trust badges. Boast about the great reviews you’ve gotten on sites like Yelp, Facebook, or the Better Business Bureau.
15. Add a live chat feature. Live chat support adds value.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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As business owners, we must ensure that our marketing efforts are worthwhile.
We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns.
Having someone on your team that can analyze your website traffic data will help ensure that your efforts are worth every little bit of time and money you spend on marketing.
Installing Google Analytics makes acquiring this information easier than ever. Understanding this information will help you strategize and improve your marketing efforts.
Watch our video below or on YouTube for a recap, or continue reading below for our top 8 reasons to use Google Analytics.
Here are 8 simple ways to use Google Analytics to advance your business to next level:
1. Identify the Sources of Your Traffic
Use analytics to track the traffic on your website. This will help you understand what sources send the most traffic to your business.
2. Determine the Path that Leads to Conversions
Determine what pages are driving conversions for your business. Conversions could be making a sale, the download of a white paper, a filled out contact form on your website or one of many other actions that positively impact your business.
The quality of your traffic relies on if you’re bringing the right buyer personas to your website who are genuinely interested in your company’s offerings.
3. Understand Which Relevant Keywords Drive Traffic
Analytics informs you how your business is ranking for key search queries.
Ranking highly for the most important long-tail keyword phrases related to your business can drive quality visitors to your website on a regular basis, which is why marketing around these search phrases is essential for your business.
4. Understand Time on Site
Start by understanding how engaged your visitors are by using the engagement report to better understand their time on site.
The reason why this is so important is that the longer someone is on your website, the more likely they’ll perform an action with your business whether that’s a download, completing a transaction, etc.
5. View Multi-Channel Funnels to Locate Understand a Visitor’s Path
The multi-channel funnels report in Google Analytics is one of the most important to monitor. It provides an overview of the most common paths to conversions. Take a look at which funnels are driving the most activity for your business and try to spur more movement across these channels.
6. Know Which Device Users Drive Results
Improve the quality of your ongoing traffic by analyzing and catering to where your traffic is coming from –desktop, mobile or tablet devices.
7. New vs. Returning Visitors
This report is important to monitor regularly to see if your existing audience is continually returning to your website, while also informing your business of your audience growth over time as seen through new visitors.
Ideally, there should be a healthy balance of both new visitors and returning visitors to inform the quality of your website.
8. Manage Your Backlinks
This can help your business understand what websites are linking to your site, which is a major factor that Google and the other search engines take into consideration when ranking your website and driving traffic to your business.
Your backlink profile is a crucial factor to help ensure that only quality websites are linking to your business and that you’re building trust with your customers and the search engines.
Need to learn more about how to use Google Analytics to improve your website and your business?
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty.
This is achieved through web content that goes far beyond ordinary but without all of the sensory overload. Each aspect of your site should have its own purpose—from the background to the logo to the informative blog. Every part is a solid brick in the foundation of your establishment’s site.
Here are some possible “add-ons” to consider to make your site stand out:
– Demo/explainer videos
– Client testimonials
– A page for reviews
– Informational text that actually informs—as opposed to simply luring the client
– Interactive questionnaire
– Easy-to-follow graphics
– A healthy combination and balance of “all-the-above”
– The compelling story of your business began and most importantly, where it’s going
And don’t forget a user-friendly “contact us” page or even an option for a live Chat with a knowledgeable representative from your company? You’re only limited to your own and your team’s imagination.
So the time has come to set that staff meeting and do a plus/delta on your site’s current features. What’s working and drawing in an audience, and what’s not working? What is the purpose of each and every feature of your site? What are some viable changes that can be made? Who is your target audience? How can you make your site not only engaging but also user-friendly?
As you can tell, some guidance from an experienced digital marketing consultant should come in handy. You are the experts in your product or service; so allow some room for the marketing experts to help.
Essential Questions to ask about Customer Experience
User experience with your site can make or break your business. Think about it. A slow interface, a shopping cart that’s difficult to navigate, or even one small glitch can drive traffic away and steer potential customers toward the next result that showed up on the list of search results. So how do you keep this from happening?
Working with a knowledgeable and experienced team of designers and developers can make quite a difference in creating the best customer experience possible. When searching for such a team, you might need to keep a few ideas in mind such as
– Can they reduce my site’s loading time?
– Can they create engaging content that includes images?
– Can they strike a balance between SEO and treating my audience like “real people”?
– Can they build a user-friendly check-out?
– Can they build a user-friendly customer service Chat and/or Email page?
Thus, looking at these many aspects related to a customer’s experience is as vital to us as it is to you. Helping your business to thrive is our ultimate goal and mission.
By joining forces with your team, we can assist you in improving the customer’s experience. What if you’re just barely getting started? We can build on that foundation as well. Either way, we’ll explore several options, analyze data, and minimize as much trial-and-error as possible to get your site running as quickly and smoothly as possible.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
The information age can be great. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers.
Yes, your website is your virtual storefront. Open 24/7.
Not sure where to start? We can help.
Your website needs to sell you and these six things are proven to do that in the most efficient way.
1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization.
2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season.
3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs.
4. For each product listing, make sure you identify the benefits, features and product specifications. By ensuring you answer all the customer’s questions, you help them arrive at the “yes!” more quickly.
5. FAQs are found on almost every website. Whether they’re questions about shipping times or your return policy, you want to make sure anything a customer may wonder about is clearly spelled out.
6. Testimonials take advantage of the fact that customers trust their peers more than almost anything else when it comes to buying a good or service. If you have happy customers, make sure you utilize that to sell yourself or your products to new clientele.
Feeling overwhelmed? We’re here to help!
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns?
You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot.
But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.
Here are 3 things that need to be in place in order to calculate ROI:
1. The right attribution model.
Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.
2. Google Search Console and Google Analytics.
You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI.
3. Marketing automation and CRM.
These tools supplement website analytics data by providing data on individual buyers. This helps you ascertain the lifetime value of individual customers, which in turn help you determine the lifetime value of a particular marketing channel.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
Winning more customers can be as easy as answering these questions.
Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.
You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.
How many customers are you getting every month?
Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.
How many of them are coming from your website?
You need to be asking how your customers found out about you and keeping track of customers that are coming from your site.
Are they coming from your SEO efforts? Social Media? PPC?
You or someone on your team need to be monitoring how users are finding your website to learn what is working for you and what can be tweaked.
What percentage of your visitors are converting?
Track how many people who are coming to your site are actually becoming customers.
How high is your bounce rate?
Monitor the percentage of people visiting who are just viewing one page of your site and then navigating away.
Which pages are most visited?
Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.
Which pages do they spend most of their time on?
You should study the pages that users are spending a lot of time looking at and see how you can make other pages interesting to your potential customers.
What’s the winning conversion path?
Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.
Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
You want to provide a memorable user experience, right?
If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy.
User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day.
If you have ever used your phone to browse websites online, you may have noticed that some websites are nearly impossible to read or navigate. The reason for this is because most websites are built from a perspective that someone on a computer will visit the site. The way users access a website has already changed drastically.
But design evolution isn’t only about having your website viewable on a mobile device. User optimization encompasses a lot of different factors. Some changes that have happened over the past couple of years include websites having fewer menu options, getting rid of the menu grid or ‘hamburger’ as it’s come to be known, getting rid of bad stock images, and moving the website to a more minimalistic design.
The majority of these changes came from designers and developers constantly redesigning and changing UX (user experience) elements to see how those new designs and changes worked. Big companies such as IKEA have moved to a more minimal design with fewer menu options making it easier for their visitors to quickly find what they need. But this optimization shouldn’t end there.
The future will likely bring more design trends making it easier for visitors to get what they are looking for quickly. After all, a good user experience drives conversions.
Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using? Contact us now for an evaluation, and get your website fully optimized.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
Did you know that Facebook is a great place to promote your business?
A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents.
Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%.
72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%.
Are you actively promoting your business on Facebook?
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
Every time a user comes to your website or social media page you have the opportunity to interact with them and turn them into lifelong customers! We want your customers to enjoy coming to your page and to look forward to viewing your content. So that leaves us with the question, what does your target audience want to see on your page?
Here are some of the top ways that you can encourage viewers to get involved on your page:
Trivia Questions
Give your followers a chance to show off a little bit of their knowledge! Also, if you can come up with interesting bits of trivia for them, it will spark a lively conversation on your page and give viewers a reason to share your post.
Interactive Infographics
These are a great tool because they are visually pleasing and eye catching, but they also can pass along useful information about your business or industry to your potential customers.
Polls
A poll shows your audience that you want to hear what they think and gives them a chance to make their voice heard on your page.
Live Video Streaming
There isn’t a better way to make the viewer feel like a part of your company then by giving them a live window right into your office! They can feel confident knowing exactly who you are and what you do!
Interactive Mobile Apps
Make an easy to access App for your customers to use. It will allow them to stay constantly connected to your business.
All of these tactics are going to give your targets the opportunity to engage with your business. This will show that you care more about just making the sale; you care about your customers and want to hear from them. This will go a long way towards building followers that will stay with your business for a lifetime.
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
If you like the information you are receiving, please share this post.
