We continue our countdown on the Top Ten Marketing Mistakes Small Businesses Make with Mistake No. 2, which speaks to the issue of budgets.
This video will explain why it is so important to establish – and follow – a realistic marketing budget. Expenses can easily get out of hand if a business owner fails to do this! On the flip side, the failure to budget an appropriate amount of time, money and resources can cause the failure of a campaign, wasting the investment and creating the false belief that the campaign itself was the cause of the failure.
Watch this video and learn just how important it is to avoid making this mistake in your marketing efforts.
Watch our video now, or watch on YouTube.
Until next time…
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