The Case Against Using Video

video marketing green screen

So you don’t want to use video for your marketing?

Well okay, let’s outline the justifications for not using video:

1. People will criticize how I look
2. People will criticize what I say
3. I hate the camera!
4. No one will watch my videos
5. It’s too expensive

Do any of those points look familiar to you?

I gotta tell you straight up – all of those points played a part in my hesitation to create video. In fact, prior to the release of my first video series, I actually did a blog post about the camera shy guide to video marketing warning people about how uncomfortable I was in front of the camera.

Let’s examine these obstacles point by point.

The first point is that people will criticize how you look. You think they’ll notice the bags under your eyes, or that you don’t have that perfect smile, or that you’re having a bad hair day. Reality check: no one on this planet is perfect or without their flaws. Those icons of perfection that are paraded in front of us on TV and in print have the help of professional hairstylists and makeup artists, to say nothing of the airbrushing techniques that are used to remove imperfections. If people watching your videos are more concerned with how you look rather than what it is you are saying, then it is unlikely that those people are your audience anyway.

Which takes us to point two; people will criticize what you say. Yes, there’s always the chance that some of the people tuning into your videos will criticize what you have to say. But does that really matter? If you are imparting your knowledge, in your own unique way, you will attract the people who are your target audience. There are always people with more knowledge, or different experiences, or different ways of delivering the same information.  But don’t lose sight that you, too, have a level of experience and expertise that can help others. And those are the people you will reach!

Let’s talk about point number three. To be perfectly honest, I haven’t come across that many people in my life who are completely comfortable in front of the camera. But as I learned, you will get more comfortable with it, the more you do it. I know when I first started doing video (as you can see for yourself by watching my first series), I was terribly uncomfortable presenting to the camera. I wasn’t sure where to look, I read from my notes, and I just generally came off as completely stilted. However, I persevered and am now able to focus on the information that I am imparting, rather than how people might perceive me. I am now able to look at that Webcam and not see it as a camera, but rather, I see the people who I am trying to speak to.

Item number four is the belief that no one will watch your videos. My first response is – so what? Now, I don’t mean to be quite so glib. Of course you are producing these videos to provide information and to reach a specific audience. But it is a very, very rare instance (to say nothing of the expense involved) that someone will do one video and it will become viral. You have to exercise patience and persistence. Continue to make your videos, to post them, and to share them via your social media channels, emails, blogs, or whatever other mediums you might employ. You will gain an audience, you will share your expertise, and you will significantly boost your rankings in search engines.

The final point is that it is too expensive to create video. I would agree that in certain circumstances and for certain businesses, it makes sense to hire a professional videographer or a studio to produce a video. But to share nuggets of your wisdom, your experiences, and to help others you don’t need a fancy studio. An inexpensive Webcam – even your smart phone camera – is really all you need to shoot a video. If you want, you can create an inexpensive green screen yourself and edit your background using a video editing software program which, again, does not have to be expensive. Or, create more casual videos in your office and post them on YouTube. The most important thing is to make sure that you have good lighting, good sound and a good message.

As you can see, there really is no reason not to use video for your marketing. It is the most engaging form of social sharing and for imparting knowledge, and, believe it or not, it can even be fun!

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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10 Key Elements to Successful Social Media Marketing-Conclusion

social media marketing

Today we wrap up our series on the 10 Key Elements to Successful Social Media Marketing.

By following and implementing each of the components we revealed in this series into your social media marketing strategy on a consistent basis, you will ensure that your social presence is enhanced.

But we wanted to do a bit more with this video; we wanted to share what motivates us to develop our many video series’ for you. Watch our final video now to learn why we do this on a regular basis.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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10th Key to Successful Social Media Marketing

reciprocity

rec·i·proc·i·ty

resəˈpräsədē/
noun

the practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.

The 10th key element to achieving social media marketing success is reciprocity!

As noted in the definition above, the law of reciprocity is about giving back to others, not just benefiting from their generosity. Today’s video discusses how and why this law is so important to your online social media marketing success.

Watch now to learn more about how integrating the law of reciprocity not only helps with your online success, but is an important element that should be part of your everyday life.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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9th Key to Successful Social Media Marketing

accessibility

Are you accessible?

The 9th key element to help you achieve social media marketing success is accessibility.

In today’s video, we discuss how it is so important to be accessible to your audience. Are you providing them with information that matters to them on a regular basis? Setting a strategy about sharing information regularly helps develop expectation and engagement with your target audience and your social network.

Watch now and learn more about how implementing this key element will impact your online success.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

8th Key to Successful Social Media Marketing

acknowledge

Acknowledgement!

Yep, that’s the 8th key element to help you achieve social media marketing success.

In today’s video, we discuss how acknowledgement of others changes the whole game. Interacting with others on the social platforms you use provides value and builds trust.

Watch now as we talk about how to grow your brand through the simple strategy of acknowledgement.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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7th Key to Successful Social Media Marketing

Value Worth

Welcome to our video revealing the 7th key element to successful social media marketing; value.

Today, we talk about the importance of value. With the incredible amount of traffic out there, you must provide something of value to gain the attraction and build the trust of your target audience within the social media realm. You can give value or risk being lost in the noise!

Join us now and find our more about how to grow your brand through your social media marketing strategy by giving value.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

6th Key to Successful Social Media Marketing

influencer

Well, we’ve completed the first half of our series,

and are moving forward today with the 6th key element to help you achieve social media success for your business.

This key component for any social media marketing strategy is that of influence.  People, businesses, and brands of influence can help you gain trust and influence yourself.  By seeking out those influencers in your niche, your business can benefit.  Providing interesting and valuable content to those folks who already have influence is one of the best strategies you can implement.

Join us now and find our more about the huge benefit of influence in growing your brand through your social media marketing strategy.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

5th Key to Successful Social Media Marketing

compounding

Today, we are presenting the 5th key to creating a successful social media strategy for your business.

Compounding.

We’re all familiar with hearing about the value of compounding, especially as it pertains to investments. But have you thought about the other applications of compounding? The same principle applies in other areas, including social media, as we discuss today.

Join us to learn more about the value of compounding to help you achieve success with your social media marketing strategy.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

4th Key to Successful Social Media Marketing

patience

Welcome to the 4th key to developing a successful social media strategy for your business.

Are you a patient person? If not, prepare to become one! Whether patience is an art or a skill, it is an important element in achieving social media marketing success.

Join us today and learn why patience is such an important ingredient of social media marketing and how it can impact your business.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

3rd Key to Successful Social Media Marketing

quality

Quality!

Today, we unveil the third key to developing a successful social media strategy for your business.

What is your focus for your social media?  Are you looking to have the most people connected to your network, regardless of whether they are actually a good fit with your business goals?  Unfortunately, too many people get hung up on how many people are their ‘friends’, ‘followers’, or ‘fans’, etc., instead of focusing on the quality of their network.

Join us today and learn how the quality of your social media marketing network can impact your business.


Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

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